The Marketing Operations Salary Benchmark survey and report is our annual view into marketing operations compensation trends and insights.
Please help make future versions of this report by filling out the short survey for the 2018 edition.
The marketing operations industry appears strong and healthy with the average salary for a Marketing Operations Manager of just over $90,000 which is approximately 11% higher than the national average for Marketing Managers.
In addition, the survey found steady compensation increases commensurate with seniority and experience. An area of interest is that the average expected compensation for those that do NOT specialize in a particular marketing automation platform was higher than those who do, and upon further study of the data, these tend to be more senior level professionals. Our assumption is they are running marketing operations a bit more and doing marketing operations a bit less, so do not have or need as much specialized skills.
The top market for highest average compensation is San Francisco followed very closely by Portland, which was a bit of a surprise to me and some of those who reviewed the report as well.