AI isn't another SaaS tool.
It's the operational layer that lets a small team compete with a big one — but only if you pick what to automate well, and only if you can measure what the automation actually changes.
Most AI content right now is hype plus ROI promises that don't survive contact with a real martech stack. This series is the opposite: a real stack, a real cadence, monthly and ongoing, and real measurements for every change. We'll show what worked, what broke, and what we'd do differently.
Mike Rizzo runs MarketingOps. Ability.ai builds the agents. You watch us figure it out together.
Not theory. The artifacts.
A real adoption framework
How we picked our first three AI automations — and the candidates we rejected. The decision tree to measure internal efficiency ROI, with examples.
Real before/after numbers
From a real, plugin-heavy MarketingOps stack. No staging-environment cherry-picking — the metrics come off the systems we actually run on.
Honest accounts of what broke
Every regression we shipped, every reversal we made mid-call. The "we were wrong about X" moments are where the real lessons live.
The playbook as it emerges
Live Q&A with Mike and the Ability.ai team each session. Replays plus the cumulative playbook delivered every month.
Monthly. Ongoing. In the open.
Monthly, ongoing
One live session per month. Each one connected to a real piece of operational work in flight — not a slide deck rehearsed in a vacuum.
Register once, stay in the loop
Sign up for the upcoming session and we'll keep you posted on future sessions and topics. Replays land in your inbox. Free for the MarketingOps community.
The operator and the builders.
As founder and CEO of MarketingOps.com, Mike leads a pioneering platform dedicated to empowering Marketing Operations professionals. His experience spans a broad range of Marketing Operations, Martech, Growth Marketing, and community-building.
Applied AI consultancy building production agent workflows for marketing, ops, and customer-facing teams. Selected for this series because their work lives in measurable outcomes, not slide decks — using Claude as the underlying model with custom orchestration and tooling.
Missed it live? Watch the replay.
Watch the replays below — then register to catch the next one live.
