Aligning Your Marketo Setup with Business Goals
Marketing operations leaders from Henry Schein, Inc. and Eptura share their experiences and strategies in setting up Marketo to best enable strategic objectives. Hear their real-world challenges, achievements, and decisions they’ve had to make along the way while strategically partnering with a consultant. This talk is a must-see for anyone looking to level up their Marketo implementation.
Strategies for understanding the Marketo setup that’s right for your goals.
Best practices for enhancing the Marketo implementation you already have without impacting past efforts.
What our speakers wish they’d known about setting up a Marketo instance when they first started out, and the challenges, triumphs, and dilemmas that have helped them become pros.
Meet the speakers!
Director of Marketing Operations, Eptura
Tom Campbell is a dynamic Marketing Operations Director known for orchestrating high-impact marketing strategies that drive business growth. With a degree in Marketing from Nottingham Business School and over 15 years’ experience in Marketing with software companies, Tom has considerable practice working with companies to enhance their technology and data driven insights. Currently working for Eptura, a global worktech company, Tom has experienced the challenges for Marketing Operations teams’ associated with mergers and acquisitions in a high growth environment.
Sr. Global Marketing Automation Product Manager at Henry Schein, Inc.
Sara Marino is a digital demand and marketing technology leader with an extensive background in sales, marketing, and implementation of marketing automation platforms such as Marketo, Pardot and HubSpot. Sara currently leads a global team of Marketing Automation Product Managers at Henry Schein, Inc. She is a former Summit presenter and Marketo Certified Expert, and in the process of completing her MBA from Stony Brook University in New York.
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