Marketing operations leaders from Henry Schein, Inc. and Eptura share their experiences and strategies in setting up Marketo to best enable strategic objectives. Hear their real-world challenges, achievements, and decisions they’ve had to make along the way while strategically partnering with a consultant. This talk is a must-see for anyone looking to level up their Marketo implementation.

Key Takeaways:

• Strategies for understanding the Marketo setup that’s right for your goals.

• Best practices for enhancing the Marketo implementation you already have without impacting past efforts.

• What our speakers wish they’d known about setting up a Marketo instance when they first started out, and the challenges, triumphs, and dilemmas that have helped them become pros.