Marketo Expert Business Practitioner Exam Guide
Get links to practices exams and resources to help you prepare for the Marketo Expert Business Practitioner exam.
Category: Career Advice
Marketo Certified Architect Exam Guide
See what topics you need to cover for the Marketo Certified Architect exam and get the inside scoop about what it is like to take the exam.
Navigating Marketing Operations: Insights from a MarTech Professional.
As a Marketing Technology professional, I’ve struggled to find the right fit in my career. I’ve held various positions under the CTO or CMO, and within a Global Business Intelligence Department. Although I fit the job description, I often have more skills than the company knows how to leverage. The Layoff Job Market Things came
The New Marketing Operations Hire 30-60-90 Day Plan
It’s your first day in a new job. Congrats! Feeling overwhelmed yet? When a company decides to open a new marketing operations position, it’s usually because something is already broken and needs fixing. Before you jump straight into problem-solving mode, consider how you can use your first 90 days to prove your value as a
An Unusual Path to Revenue Operations (RevOps)
For those who don’t know me, I am Lorena Morales, the current Director of Global Digital Marketing Revenue Operations for JLL. And what does that exactly mean? The answer is not easy as it’s the first role of its kind at a globally traded company. The story of how I got here is equally complex.
How to structure a lean and mean centralized marketing operations team that supports a global enterprise business in 18 languages: Part 2
If you haven’t had a chance to read Part 1 of this two-part post make sure to do that first. It’s been a minute since I wrote Part 1 in 2020 and I’ve changed some things on the team to streamline processes to meet the changing needs of the business. This post is going to
Take Your Marketing Ops Career to the Next Level With This Skill
I don’t know about you but it’s pretty crazy to me how a simple workflow or automation can make a drastic impact on someone’s day-to-day work. Something as simple as fixing a sync error between two systems or automating an email to be sent when an opportunity has been marked as “Closed Won.” Considering you
MOOPs TV | Episode 8 | Weisi Kang & Jessica Meyers
Watch the episode or tune in on Ops Cast to find out what the mistakes were and how (if possible) they were resolved. Avoid your next MOOPs with automated monitoring across your entire marketing & sales tech stack. Learn more. Transcript: Episode 8 – Weisi Kang Hi, everyone. Thanks so much for joining us for
MOOPs TV | Episode 7 | Anna Leary & Mike Rizzo Copy
Watch the episode or tune in on Ops Cast to find out what the mistakes were and how (if possible) they were resolved. Avoid your next MOOPs with automated monitoring across your entire marketing & sales tech stack. Learn more. Transcript: Episode 7 – Anna Leary Mike Rizzo: [00:00:00] Ana, thank you so much for getting on
MOOPs TV | Episode 6 | Prasad Sawant & Jessica Meyers
Watch the episode or tune in on Ops Cast to find out what the mistakes were and how (if possible) they were resolved. Avoid your next MOOPs with automated monitoring across your entire marketing & sales tech stack. Learn more. Transcript: Episode 6 – Prasad S Jessica Meyers: [00:00:00] Hey everyone. Thanks for joining us for another
