Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. Hosted by Tara from MarketingOps.com, the webinar went beyond the surface, exploring the significant roles, challenges, strategies, and value of marketing operations professionals during
How to audit your marketing technology stack? If you are in the process of auditing your marketing tech (MarTech) stack and you feel overwhelmed, we are here to help. This guide will help you through the process and through auditing your marketing technology stack appropriately. Table of content What is a marketing technology audit? A
“Seeing other women in leadership makes me, someone who is just starting out, feel so inspired and empowered. I feel like I can do this too if I want to, whereas men often do not doubt themselves or feel insecure about putting themselves out there because they see so many other men in leadership roles
This comprehensive guide aims to simplify the path to career advancement, offering MOps professionals the tools they need to invest in their future effectively.
Get links to practices exams and resources to help you prepare for the Marketo Expert Business Practitioner exam.
See what topics you need to cover for the Marketo Certified Architect exam and get the inside scoop about what it is like to take the exam.
As a Marketing Technology professional, I’ve struggled to find the right fit in my career. I’ve held various positions under the CTO or CMO, and within a Global Business Intelligence Department. Although I fit the job description, I often have more skills than the company knows how to leverage. The Layoff Job Market Things came
It’s your first day in a new job. Congrats! Feeling overwhelmed yet? When a company decides to open a new marketing operations position, it’s usually because something is already broken and needs fixing. Before you jump straight into problem-solving mode, consider how you can use your first 90 days to prove your value as a
For those who don’t know me, I am Lorena Morales, the current Director of Global Digital Marketing Revenue Operations for JLL. And what does that exactly mean? The answer is not easy as it’s the first role of its kind at a globally traded company. The story of how I got here is equally complex.
If you haven’t had a chance to read Part 1 of this two-part post make sure to do that first. It’s been a minute since I wrote Part 1 in 2020 and I’ve changed some things on the team to streamline processes to meet the changing needs of the business. This post is going to
