5 Practical Strategies to Connect Your CRM and MAP

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Your Customer Relationship Management (CRM) and Marketing Automation Platform (MAP) are invaluable tools for any organization – but they don’t always play nice.  Hi, my name is Timea Kachnic and I’m a Marketing Operations Manager at National Instruments (NI), the leader in test and automated measurement systems. Recently, I joined Traction Complete on a webinar

5 Steps to Take Your Junior Marketing Ops Team from Zero to MCE

An example of Perkuto + MERGE’s Marketo sandbox.

Continuous improvement is the name of the game in marketing operations.  In an industry that’s constantly evolving and highly technical, it’s crucial that marketing operations teams continually seek ongoing learning opportunities. For those who work in Marketo, Marketo certifications are a great starting point.  Here’s a rundown of the three Marketo certifications:  Elevating your junior

Tech Stack 101: How to Build a Lean, Mean Tech Stack in 2023

Tech Stack 101: How to Build a Lean, Mean Tech Stack in 2023

With nearly 10,000 tools in the marketing technology landscape, it’s tempting to subscribe to the latest and greatest in MarTech (or as some call it, shiny object syndrome).  But here’s the question – are these tools really the latest and greatest? And do organizations actually have the bandwidth to properly manage these complex MarTech tools?

A conversation with Scott Brinker, Godfather of Martech


Scott Brinker is a pioneer of the martech industry and frequently speaks about the current state and future of the industry. Brinker is the editor of chiefmartec.com and is famously known for creating the martech supergraphic which maps out the continuously growing martech landscape. Brinker’s 2022 Marketing Technology Landscape supergraphic Brinker steers strategic direction as VP Platform Ecosystem at

MarketingOps.com Launches Career and Community Platform for Marketing Operations Professionals

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Community-led platform offers networking opportunities, career development tools, and educational resources for more than 3,000 “MO Pros” IRVINE—MarketingOps.com, a new platform for marketing operations professionals, launched today. The website aims to serve the 12 million global professionals in the industry—starting with the 2,800 members of the existing MO Pros community: https://community.marketingops.com/ “We’re thrilled to reveal

The Continued Rise of Marketing Operations

The Continued Rise and Elevation of Marketing Operations

In April 2017 I wrote about my desire to connect with other Marketing Operations Professionals (MO Pros) and shared that I had created a Slack channel to join if others felt the same. What came of that was the community of MO Pros that many of you know today.  To my knowledge, MO Pros was

January Community News

MAP Maintenance Survey

Here’s what’s in this edition 📰 The MO Pros MAP Maintenance Survey – Too many forms? Too many workflows? Help create a leading solution to maintain Marketing Automation Platforms.  Upcoming Webinar: How do UTMs and UTM Conventions Actually Work?  🏆 The Top 33 MO Pros: Jan 2021 are… scroll to the bottom to see if you’ve won $33! Claim your winnings by