Email Marketing and Apple Mail Privacy Policy (MPP): A Death of Open Rate Review

Nikoletta Tsali Apple Mail Privacy Policy

Released in the fall of 2021, Apple’s Mail Privacy Protection (MPP) brought panic to the email industry. Since then, many articles have been written about the death of open rate and even email marketing itself. Open rate, regarded already by many marketers as a vanity metric can no longer be an email engagement benchmark, and

How do your marketing efforts stack up?

There’s a lot going on for marketers right now.  The massive shift to digital marketing caused by the pandemic has led to more demands on marketing teams to create more emails and landing pages than ever before — but they’re having a hard time keeping up. The current labor shortage is making it increasingly difficult