Marketing Automation Platform Comparison Template
As businesses continue to evolve, it is essential to regularly evaluate and compare the technology solutions they utilize to ensure that they continue to meet the needs of the organization. Marketing Automation Platforms (MAPs) are no exception to this rule. Marketo, HubSpot, and Pardot are three of the most popular MAPs available today, and regular
Data Matters Most: New Differentiators in MarketingOps for Event Planning
Events are back and in a big way. But while the show may look the same, the situation in the production room does not. Since the pandemic, wholesale changes in data regulation and legislation mean those in an event’s command center need to orient themselves to a new, dizzying array of best practices and legal
MoPM (Marketing Ops Project Management): 5 Ways to Increase Your Marketing Team’s Efficiency in 2023
Ownership of the Project Management Function for Marketing Teams In the State of the Marketing Operations Professional Report for 2022 by MarketingOps.com, there were a number of interesting findings as it pertains to roles, responsibilities, and the tools that we use in our day to day professional functions. As Revenue Ops (RevOps) or marketing ops
The New Marketing Operations Hire 30-60-90 Day Plan
It’s your first day in a new job. Congrats! Feeling overwhelmed yet? When a company decides to open a new marketing operations position, it’s usually because something is already broken and needs fixing. Before you jump straight into problem-solving mode, consider how you can use your first 90 days to prove your value as a
Communication In Marketing Operations
The essence of who we are as people equates to the definition of communication, which by Merriam-Webster, is “a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.” While it seems very simple, it sometimes is more challenging than expected. I had a chance to speak
How to structure a lean and mean centralized marketing operations team that supports a global enterprise business in 18 languages: Part 2
If you haven’t had a chance to read Part 1 of this two-part post make sure to do that first. It’s been a minute since I wrote Part 1 in 2020 and I’ve changed some things on the team to streamline processes to meet the changing needs of the business. This post is going to
Marketo UTM Tracking & Automation
Take the first step towards becoming an attribution master by learning how to set up Marketo UTM tracking programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attribution fields, and track downstream conversions to signup or contact sales forms.
How to use Zapier with Google Sheets
Integrating Google Sheets with Zapier will allow you to unlock a whole new array of automation possibilities for the data in your spreadsheets. This post will show you how to use Zapier with Google Sheets by walking through the 3 different options for importing data into Zapier using the Google Sheets app.
Zapier Google Sheets Lookup Value
When trying to pull a specific row from your Google Sheet into Zapier you can use a lookup value dynamically populated with a variable from a previous step. This is useful but the real power of using the Google Sheets lookup value in Zapier comes when you need to import large amounts of data into your zap.
Zapier Import Multiple Rows from Google Sheets