As businesses continue to evolve, it is essential to regularly evaluate and compare the technology solutions they utilize to ensure that they continue to meet the needs of the organization. Marketing Automation Platforms (MAPs) are no exception to this rule. Marketo, HubSpot, and Pardot are three of the most popular MAPs available today, and regular
Events are back and in a big way. But while the show may look the same, the situation in the production room does not. Since the pandemic, wholesale changes in data regulation and legislation mean those in an event’s command center need to orient themselves to a new, dizzying array of best practices and legal
Ownership of the Project Management Function for Marketing Teams In the State of the Marketing Operations Professional Report for 2022 by MarketingOps.com, there were a number of interesting findings as it pertains to roles, responsibilities, and the tools that we use in our day to day professional functions. As Revenue Ops (RevOps) or marketing ops
It’s your first day in a new job. Congrats! Feeling overwhelmed yet? When a company decides to open a new marketing operations position, it’s usually because something is already broken and needs fixing. Before you jump straight into problem-solving mode, consider how you can use your first 90 days to prove your value as a
The essence of who we are as people equates to the definition of communication, which by Merriam-Webster, is “a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.” While it seems very simple, it sometimes is more challenging than expected. I had a chance to speak
If you haven’t had a chance to read Part 1 of this two-part post make sure to do that first. It’s been a minute since I wrote Part 1 in 2020 and I’ve changed some things on the team to streamline processes to meet the changing needs of the business. This post is going to
Take the first step towards becoming an attribution master by learning how to set up Marketo UTM tracking programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attribution fields, and track downstream conversions to signup or contact sales forms.
Integrating Google Sheets with Zapier will allow you to unlock a whole new array of automation possibilities for the data in your spreadsheets. This post will show you how to use Zapier with Google Sheets by walking through the 3 different options for importing data into Zapier using the Google Sheets app.
When trying to pull a specific row from your Google Sheet into Zapier you can use a lookup value dynamically populated with a variable from a previous step. This is useful but the real power of using the Google Sheets lookup value in Zapier comes when you need to import large amounts of data into your zap.
Anyone who has worked with Google Sheets in Zapier is likely to have run into the issue of needing to import more than the 20-row maximum imposed when using the Google Sheets app. This post will show you how to overcome this limitation and import multiple rows from Google Sheets into Zapier using some JavaScript and webhooks.
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