MOps-Apalooza 2025 brought more than four hundred marketing operations, revenue operations, and GTM professionals together at The Westin Anaheim for three days of hands-on learning, live workshops, and community conversations. This year’s program made room for everything from AI agent building to leadership development and tech stack decision-making. Attendees came ready to build, test, and
Defining marketing metrics that matter—and using them to tell stories about how marketing moves the GTM needle. “To MQL or not to MQL. That is the question.” Even without a Hamlet-worthy skull to hold for Shakespearean-style drama and flare, the dilemma still stands: Do we ditch the MQL or redefine it? For years, marketers have
Campaigns are not a single act. This is a friendly reminder that campaigns are a series of strategic actions, not just isolated tasks. Here’s what a campaign is not: Campaigns should be a strategic motion that consolidates all your actions related to your growth hypothesis. So, how should you plan your go-to-market (GTM) strategy? It
