Fingers cramping up from all the clicking you are doing to clone that boatload of Marketo programs? Learn how you can automate Marketo Program Cloning using the Marketo REST API and Zapier according to monthly, quarterly, or yearly cadences.
This post sets out to demistify the enigma of Marketo anonymous leads and how they interact with your attribution smart campaigns. Once we have gone through the quirks of tracking attribution for Marketo anonymous leads I will show you how to modify your smart campaigns so that these leads will always get their first and last touch attribution fields set correctly.
Get links to practices exams and resources to help you prepare for the Marketo Expert Business Practitioner exam.
See what topics you need to cover for the Marketo Certified Architect exam and get the inside scoop about what it is like to take the exam.
Want to start analyzing ad campaign costs and cost per lead in Marketo but you’re daunted by the thought of manually uploading thousands of Marketo period costs? Save all the fear for Halloween, this post will show you how to bulk update your Marketo period costs using Python and the Marketo REST API.
Ever made a big MOOPs in Marketo where a field value was incorrectly changed to the wrong value and you want to change it back to the original? Well the Marketo Bulk API, Postman, and Google Sheets can help you fix it!
Every company has data. Every marketing, ops, sales, success, and finance team has use cases for that data. The problem: it’s challenging to get your data from where it lives today to the tools where you want to use it. Traditionally, teams have relied on manual CSV exports/uploads or custom API integrations to connect various
The MarTech landscape is bigger than ever in 2023 – standing at 11,000+ solutions (an 11% increase from last year). Yet, this doesn’t necessarily mean marketing operations teams are eager to continue adding tools to their stack. In fact, we’ve seen the opposite. Marketing operations teams are starting to reconsider the tools in their MarTech
Marketing technology platforms, like Marketo and HubSpot, have become integral tools for driving business success. By offering a broad array of features, from email marketing to analytics, they have revolutionized the way businesses interact with their audience. However, as with any powerful tool, it’s critical that we manage and monitor access appropriately. This is where
Your Customer Relationship Management (CRM) and Marketing Automation Platform (MAP) are invaluable tools for any organization – but they don’t always play nice. Hi, my name is Timea Kachnic and I’m a Marketing Operations Manager at National Instruments (NI), the leader in test and automated measurement systems. Recently, I joined Traction Complete on a webinar
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