Marketo Easy Merge Alternative
There are three options to merge duplicates in Marketo: Manually (read Painfully), Pay-nfully, and Automatically. In the case that you want to avoid pay-nful services like Marketo Easy Merge, the Marketo REST API is a great option to merge your duplicates in bulk, according to custom rules that you specify in your code.
Here’s Why You Should be Mapping Out Your Customer Journey and How to Get Started
The path to purchase is not a linear one. Customers have a million and one ways to interact with our business, both before and after they make a purchase. An interesting thread recently came up in the MO Pros #strategy channel about mapping out the customer journey of a closed-won account: Great question, Tony! By
