No two organizations approach campaign execution the same way. Some may view campaign execution as on-off emails and batch and blast sends, while for others, it’s more landing pages that support digital and in-person events and ebooks. At the end of the day, campaign execution is a wide-ranging term that encompasses all the campaign-focused work
After working in the agency setting for two years and reflecting on my previous experiences as a Marketo consultant and leader in various companies, I often find myself thinking about what I could have done differently. Here are five key insights I’ve gained from my time in an agency and what I wish I implemented
Your marketing team churning out content? Uploading this content to the Marketo Design Studio and setting up content performance tracking programs taking up a lot of your time? Take a look at how you can automate this process using the Marketo, Dropbox, Rebrandly, and Airtable APIs in Zapier.
Fingers cramping up from all the clicking you are doing to clone that boatload of Marketo programs? Learn how you can automate Marketo Program Cloning using the Marketo REST API and Zapier according to monthly, quarterly, or yearly cadences.
This post sets out to demistify the enigma of Marketo anonymous leads and how they interact with your attribution smart campaigns. Once we have gone through the quirks of tracking attribution for Marketo anonymous leads I will show you how to modify your smart campaigns so that these leads will always get their first and last touch attribution fields set correctly.
Get links to practices exams and resources to help you prepare for the Marketo Expert Business Practitioner exam.
See what topics you need to cover for the Marketo Certified Architect exam and get the inside scoop about what it is like to take the exam.
Want to start analyzing ad campaign costs and cost per lead in Marketo but you’re daunted by the thought of manually uploading thousands of Marketo period costs? Save all the fear for Halloween, this post will show you how to bulk update your Marketo period costs using Python and the Marketo REST API.
Ever made a big MOOPs in Marketo where a field value was incorrectly changed to the wrong value and you want to change it back to the original? Well the Marketo Bulk API, Postman, and Google Sheets can help you fix it!
Marketing technology platforms, like Marketo and HubSpot, have become integral tools for driving business success. By offering a broad array of features, from email marketing to analytics, they have revolutionized the way businesses interact with their audience. However, as with any powerful tool, it’s critical that we manage and monitor access appropriately. This is where