As businesses continue to evolve, it is essential to regularly evaluate and compare the technology solutions they utilize to ensure that they continue to meet the needs of the organization. Marketing Automation Platforms (MAPs) are no exception to this rule. Marketo, HubSpot, and Pardot are three of the most popular MAPs available today, and regular
Take the first step towards becoming an attribution master by learning how to set up Marketo UTM tracking programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attribution fields, and track downstream conversions to signup or contact sales forms.
Banging your head against the wall because of the 500 iteration limit on the “Looping by Zapier” action? Well make like Freddie Mercury and break free by using webhooks and Python in Zapier to achieve nested looping so that you can do as many iterations as you need!
If you have done any looping within Zapier you have most likely been frustrated by the 500 iteration limit imposed on the Zapier loop array action. Never fear this post will show you how you can loop to your heart’s content using nested looping in Zapier.
Take your email marketing to the next level by using Marketo dynamic email content to tailor the content that each of your customer segments gets served. Since you are interested in this advanced email feature in Marketo and I am guessing you want to become even more of a power user, I will also show you how to streamline your entire email creation process using the Marketo API, Google Sheets, and Zapier.
Have you ever been afraid of automating something in Zapier because you’re afraid of the consequences if the zap ran without manual oversight? Now you can put that worry to bed thanks to the Zapier approval action, which will pause your zap until a manual review has been conducted and the zap has been approved to progress. So whether it is automating your social media posting, sending SMS notifications to your customers, or merging leads you can now do this in confidence.
Do you often find yourself repeating the same actions across different zaps in Zapier? Well, then the Sub-Zap by Zapier action was made just for you! You can take all those grouped actions that you use repeatedly across your zaps and put them in a single sub-zap that you can then request from any other zap in Zapier.
Your duplicate list becoming ever more daunting? Stop the rot by learning how to build an “Automatic Marketo Merge” zap in Zapier that will merge duplicate leads as soon as they are created according to custom rules you specify.
This post will walk you through how to use the Marketo merge leads REST API endpoint to merge leads in bulk with Python code that will allow you to set custom rules for how you want to prioritize conflicting values for the same fields on different leads.