Every vendor claims their product is “revolutionary,” but there’s no more time for buzzwords in Marketing Operations. The No Bullsh*t Demo awards were introduced for exactly that reason! Let’s look closer at this event at MOps-Apalooza 2025 and meet the winners of this year’s contest. What Are The No Bullsh*t Demo Awards? Held at MOps-Apalooza
Of course every business wants to close more deals, but the cold, hard truth is: gaining a customer you can’t keep isn’t scalable. According to FirstPageSage, the average customer acquisition cost (CAC) for B2B tech companies is $720. And, if your organization leans heavily into PPC and SEM, it’s even higher at $841. With the
How to audit your marketing technology stack? If you are in the process of auditing your marketing tech (MarTech) stack and you feel overwhelmed, we are here to help. This guide will help you through the process and through auditing your marketing technology stack appropriately. Table of content What is a marketing technology audit? A
While marketing focuses on driving demand and capturing leads, it’s up to MOps to support those efforts with the right processes, tools, and most importantly, accurate data. But even the most sophisticated strategies won’t deliver results when the data that powers your CRM is cluttered with inconsistencies, duplicates, and outdated information. MOps teams rely on
Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations. My journey to redefine these pillars began in late
Introduction: Blending Human and Technical Perspectives in Martech Caption: Future gardens of martech will blend human and AI perspectives As a co-host of the Humans of Martech podcast, I’ve had the privilege of interviewing some of the brightest minds in marketing technology. This unique experience has provided a blend of human and technical perspectives in
Essential Capabilities are Now Folded into the Company’s Own Community-Led Platform ORANGE COUNTY, Calif., Nov. 6, 2023 — MarketingOps.com, the community-led platform and private network for marketing operations professionals, today announces it has acquired MartechGuru. As MarketingOps.com was created to elevate and enable marketing operations professionals to become successful in their careers, MartechGuru’s tech stack management solution seamlessly
Zapier high task use spiraling out of control? Take back control by streamlining and optimizing your zaps to not only reduce task usage but also make them easier to maintain
Your marketing team churning out content? Uploading this content to the Marketo Design Studio and setting up content performance tracking programs taking up a lot of your time? Take a look at how you can automate this process using the Marketo, Dropbox, Rebrandly, and Airtable APIs in Zapier.
Fingers cramping up from all the clicking you are doing to clone that boatload of Marketo programs? Learn how you can automate Marketo Program Cloning using the Marketo REST API and Zapier according to monthly, quarterly, or yearly cadences.
