Marketo Bulk API Quick-Start Guide

Ever made a big MOOPs in Marketo where a field value was incorrectly changed to the wrong value and you want to change it back to the original? Well the Marketo Bulk API, Postman, and Google Sheets can help you fix it!

The Composable CDP: The fastest way to Automate and Unblock Marketing Teams

ComposableCDPs Hightouch MarketingOps

Every company has data. Every marketing, ops, sales, success, and finance team has use cases for that data. The problem: it’s challenging to get your data from where it lives today to the tools where you want to use it.  Traditionally, teams have relied on manual CSV exports/uploads or custom API integrations to connect various

Five by Five: The Top 5 Marketing Ops Tech Stack Categories & Tools

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The MarTech landscape is bigger than ever in 2023 – standing at 11,000+ solutions (an 11% increase from last year). Yet, this doesn’t necessarily mean marketing operations teams are eager to continue adding tools to their stack. In fact, we’ve seen the opposite. Marketing operations teams are starting to reconsider the tools in their MarTech

What’s MarTech? Understanding the Intersection of Marketing and Technology

Whats MarTech Understanding the Intersection of Marketing and Technology

Marketing is a dynamic landscape where innovation and technology blend to craft strategies that resonate with audiences in profound ways. The fusion of marketing and technology, known as MarTech, stands at the forefront of this evolution, offering a suite of tools that empower marketing professionals to execute their visions with precision and creativity. This guide

5 Steps to Take Your Junior Marketing Ops Team from Zero to MCE

An example of Perkuto + MERGE’s Marketo sandbox.

Continuous improvement is the name of the game in marketing operations.  In an industry that’s constantly evolving and highly technical, it’s crucial that marketing operations teams continually seek ongoing learning opportunities. For those who work in Marketo, Marketo certifications are a great starting point.  Here’s a rundown of the three Marketo certifications:  Elevating your junior

Marketing Automation Platform Comparison Template

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As businesses continue to evolve, it is essential to regularly evaluate and compare the technology solutions they utilize to ensure that they continue to meet the needs of the organization. Marketing Automation Platforms (MAPs) are no exception to this rule. Marketo, HubSpot, and Pardot are three of the most popular MAPs available today, and regular

Tech Stack 101: How to Build a Lean, Mean Tech Stack in 2023

Tech Stack 101: How to Build a Lean, Mean Tech Stack in 2023

With nearly 10,000 tools in the marketing technology landscape, it’s tempting to subscribe to the latest and greatest in MarTech (or as some call it, shiny object syndrome).  But here’s the question – are these tools really the latest and greatest? And do organizations actually have the bandwidth to properly manage these complex MarTech tools?

A conversation with Scott Brinker, Godfather of Martech

FeaturedProBrinker

Scott Brinker is a pioneer of the martech industry and frequently speaks about the current state and future of the industry. Brinker is the editor of chiefmartec.com and is famously known for creating the martech supergraphic which maps out the continuously growing martech landscape. Brinker’s 2022 Marketing Technology Landscape supergraphic Brinker steers strategic direction as VP Platform Ecosystem at

Artificial Intelligence Basics a Primer for Marketing Ops Professionals

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While AI and marketing may seem like science fiction, there are already many products and organizations using AI in different ways. As a marketing ops professional it’s critical you have a strong understanding of the applications of AI marketing so you can set your organization up for the future. What is Artificial Intelligence Marketing? Marketing

Marketo UTM Tracking & Automation

Marketo UTM tracking program details

Take the first step towards becoming an attribution master by learning how to set up Marketo UTM tracking programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attribution fields, and track downstream conversions to signup or contact sales forms.