Email Marketing and Apple Mail Privacy Policy (MPP): A Death of Open Rate Review
Released in the fall of 2021, Apple’s Mail Privacy Protection (MPP) brought panic to the email industry. Since then, many articles have been written about the death of open rate and even email marketing itself. Open rate, regarded already by many marketers as a vanity metric can no longer be an email engagement benchmark, and
The MO Pros February Newsletter
We’ve averaged more than 119 members added per month since October which honestly is the most amazing thing… ever.
Thank You, We’re Off and Running!
“We’re on a mission to be the premier destination for Marketing Operations Professionals to connect, learn, and grow together.” This is a thank you letter to all those helping us make that mission come true.