Every company has data. Every marketing, ops, sales, success, and finance team has use cases for that data. The problem: it’s challenging to get your data from where it lives today to the tools where you want to use it. Traditionally, teams have relied on manual CSV exports/uploads or custom API integrations to connect various
Throughout my career, I’ve had the privilege of working under the Chief Technology Officer (CTO) and Chief Marketing Officer (CMO). I was responsible for marketing technology, data integrations, and marketing operations. Regardless of where I sat, I faced similar challenges. Marketing Operations under the CMO Under the CMO, my role was to align marketing tools
Events are back and in a big way. But while the show may look the same, the situation in the production room does not. Since the pandemic, wholesale changes in data regulation and legislation mean those in an event’s command center need to orient themselves to a new, dizzying array of best practices and legal
Ownership of the Project Management Function for Marketing Teams In the State of the Marketing Operations Professional Report for 2022 by MarketingOps.com, there were a number of interesting findings as it pertains to roles, responsibilities, and the tools that we use in our day to day professional functions. As Revenue Ops (RevOps) or marketing ops
For those who don’t know me, I am Lorena Morales, the current Director of Global Digital Marketing Revenue Operations for JLL. And what does that exactly mean? The answer is not easy as it’s the first role of its kind at a globally traded company. The story of how I got here is equally complex.
This question was asked by one of the Marketing Ops community members, Swarnendu Dutta and the feedback was too good not to share broadly on our blog. Below is a breakdown of replies from the members of the MO Pros community with ideas on solving this interesting challenge. Tyler M. If you’re sending campaign spend
HubSpot is an amazing platform for sales, marketing, and (yes!) now operations. But it can be a bear to manage and utilize, especially if you’re new to the platform, stumped by a particular issue, or have limited bandwidth for building out your marketing and sales strategies. What helps is having a list of go-to HubSpot
In April 2017 I wrote about my desire to connect with other Marketing Operations Professionals (MO Pros) and shared that I had created a Slack channel to join if others felt the same. What came of that was the community of MO Pros that many of you know today. To my knowledge, MO Pros was
In this article, we’ll break down everything you need to know about Marketing Operations and Revenue Operations, including how they’re different and how they work together to boost business growth.
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