Getting HubSpot Ad Data and Salesforce Opportunity Data in One Place

This question was asked by one of the Marketing Ops community members, Swarnendu Dutta and the feedback was too good not to share broadly on our blog. Below is a breakdown of replies from the members of the MO Pros community with ideas on solving this interesting challenge. Tyler M. If you’re sending campaign spend

7 of the Top HubSpot Experts all Marketing Ops Folks Need to Follow

7 of the Top HubSpot Experts all Marketing Ops Folks Need to Follow

HubSpot is an amazing platform for sales, marketing, and (yes!) now operations. But it can be a bear to manage and utilize, especially if you’re new to the platform, stumped by a particular issue, or have limited bandwidth for building out your marketing and sales strategies.  What helps is having a list of go-to HubSpot

The Continued Rise of Marketing Operations

The Continued Rise and Elevation of Marketing Operations

In April 2017 I wrote about my desire to connect with other Marketing Operations Professionals (MO Pros) and shared that I had created a Slack channel to join if others felt the same. What came of that was the community of MO Pros that many of you know today.  To my knowledge, MO Pros was