The industry's first vendor-neutral Marketing Ops certification
100% on demand · Go at your own pace · Start today

The Marketing Ops credential,
set by the profession.

CMOP™ certifies the operating fundamentals every Marketing Ops professional is expected to have: campaigns, systems and data, reporting, GTM alignment, and the finance behind it all. Built and governed by practitioners. Not by a software vendor.

Enroll in CMOP See the full curriculum

5 modules · 29 core lessons + certification section · 35 assessments · Verifiable digital credential

★★★★★ Rated 9.1/10 by 36 verified completers

CMOP™ CERTIFIED
The CMOP Credential
Certified Marketing Operations
Professional
1 Campaign Planning & Execution Fundamentals
2 Technology & Data Management
3 Marketing Operations Metrics & Fundamentals
4 GTM Cross-Collaboration
5 Finance Foundations for Marketing Ops
$1,300 $1,000
One-time · or pay monthly
Enroll in CMOP
9.1/10
average likelihood to recommend
0
detractors (no score below 7)
97%
feel confident applying what they learned (34 of 35)
36
verified completers reviewed it

Survey of CMOP completers with verified proof of completion, Jul–Sep 2026. Excludes MarketingOps.com team.

How it works

Fully on demand. No cohort, no schedule.

CMOP™ isn’t a cohort program. There are no live sessions or start dates, and you don’t have to block out weeks of your calendar. Enroll, start right away, and fit lessons around your job.

Start the day you enroll

No cohort to wait for and no start date. Module 1 opens as soon as you check out.

Nothing to schedule

No live sessions and no class times. Every lesson is on-demand video, so you watch when it suits you.

Your pace, your order of days

Take one lesson over lunch or a full module in an evening. Pause whenever you need to and pick it back up later.

From people who finished it

Veterans said they learned something.
Newcomers said it matched the job.

“Even with 10+ years in Marketing Ops, I came away with fresh ideas to improve workflows, process consistency, and efficiency. Worth it for both newcomers and experienced practitioners looking for a reset.”
AG
Amanda Guss
Sr. Marketing Operations & Digital Marketing Manager, Origami Risk
✓ Verified CMOP holder
TB
Tom Bos
Digital Marketing Associate — Lonza

“The content is highly practical, closely reflects the reality of the role, and provides a great foundation for understanding how everything fits together.”

✓ Verified CMOP holder
AS
AJ Sedlak
Director, GTM & Marketing Operations — Backblaze

“Marketing Ops is very broad but even a specialist in one area should have a basic understanding of other areas and some business fluency. This is an excellent introduction to all of that. Accessible, yet also actionable.”

✓ Verified CMOP holder
SC
Sydney Chandra
Marketing Operations Manager — Restaurant365

“It provides a solid, foundational overview that remains useful even for those with more experience and unlike most certifications goes beyond just the tools.”

✓ Verified CMOP holder
SJ
Shellie Johnson
Senior Director, Global Marketing Operations — Sage Publishing

“It's a formal representation of what we do on a daily basis with some exposure to areas we typically aren't responsible for but really important to know.”

✓ Verified CMOP holder
EN
Emily Nash
Senior Marketing Operations Manager — Phrase

“The course is well structured, easy to follow, and thought-provoking in places. A great starting point for someone looking to strengthen their career in operations.”

✓ Verified CMOP holder
HR
Heather Robinette
Senior Revenue Operations Manager — AppOmni

“Even as an experienced operator, I learned more than I expected and highly recommend this [certification] for anyone in Marketing Ops or RevOps.”

✓ Verified CMOP holder

“Great foundational course that provides must-have fundamentals for every MOps professional.”

“Great reminder to let you and your MOps team be the hub that keeps Marketing in alignment with Sales and the rest of your business.”

“Structured well and feels more relatable and personal than a typical certification course.”

“A great way to get a foundational understanding of marketing ops so you can speak the language of the team confidently.”

“Gives you the foundational knowledge needed to implement more consistent, scalable, and collaborative processes across the organization.”

What's inside CMOP™

Five modules. 29 core lessons.
How the work actually gets done.

Every lesson ends with a checkpoint quiz, every module closes with a module exam, and a four-part certification section takes you through the final exam to your credential. 35 assessments in total.

Watch on Vimeo

01 Campaign Planning & Execution Fundamentals Julz James · 6 lessons +
  • ✓ Campaign Planning & Intake: Lifecycle, Briefs & SLAs
  • ✓ Event Marketing Execution: Build, QA & Closing the Loop
  • ✓ Segmentation, Lists & Compliance
  • ✓ Email Marketing Fundamentals: Deliverability & QA
  • ✓ Project Management for Campaigns: Waterfall vs. Agile
  • ✓ Operational Excellence: Checklists, Templates & Playbooks
02 Technology & Data Management Jeff Canada · 7 lessons +
  • ✓ Managing the Tech Stack Like a Product
  • ✓ The Core B2B Systems & How They Connect
  • ✓ Data Literacy: Databases, Hygiene & Governance
  • ✓ Platform Administration: Lead Routing & Permissions
  • ✓ Integrations & Automation: Native, iPaaS & Custom
  • ✓ Documentation & Tool Training
  • ✓ Ongoing Management & the Product Mindset
03 Marketing Operations Metrics & Fundamentals Jessica Kao · 5 lessons +
  • ✓ The Metrics Hierarchy: From Volume to Revenue
  • ✓ Dashboards: Purpose, Audience & Design
  • ✓ Attribution Fundamentals: Models, Implementation & Limits
  • ✓ From Data to Insight: Telling the Data Story
  • ✓ Reporting Governance, Automation & Trust
04 GTM Cross-Collaboration Chloe Pott · 6 lessons +
  • ✓ Why Alignment Matters: MOps as Translator & RevOps
  • ✓ The Lead Lifecycle: Stages, Handoffs & Closed-Loop Reporting
  • ✓ Service-Level Agreements (SLAs): Governance & Enforcement
  • ✓ Lead Scoring: Fit, Interest & Thresholds
  • ✓ Shared Goals & Metrics: Resolving Conflict
  • ✓ Sales Enablement: Materials, Delivery & Adoption
05 Finance Foundations for Marketing Ops Darrell Alfonso & Mike Rizzo · 5 lessons +
  • ✓ The GTM Financial Flow: Bookings, Revenue & Stakeholders
  • ✓ The Metrics That Matter: CAC, LTV, ARR & Unit Economics
  • ✓ Budgeting & Variance: Cost Centers, Reforecasting & TCO
  • ✓ Proving Marketing ROI: Attribution, Allocation & Defensibility
  • ✓ Cost Efficiency & Scaling: Drivers, Waste & Capacity

Certification & Next Steps

1 Program Wrap-Up
2 Before You Take the Final Exam
3 Final Exam
4 Claim Your Credential & What's Next
What you get
✓ On-demand video lessons
✓ Slide deck for every lesson
✓ 29 checkpoint quizzes + 5 module exams
✓ Comprehensive final exam
✓ Verifiable CMOP credential (hosted record + shareable badge)
What you earn

A credential anyone can verify.

Every CMOP™ is issued with a hosted, verifiable credential record listing the skills and earning criteria behind it, so a hiring manager can confirm it in one click.

Sample CMOP Certificate

Sample credential. Recipient details shown for illustration.

Skills recognized

Marketing Operations Campaign Operations Marketing Automation Marketing Data Management Marketing Technology (Martech) Reporting & Analytics Marketing Analytics Data Governance Go-to-Market Strategy Finance for Marketing Budgeting & Forecasting Cross-Functional Collaboration

How it’s earned

  1. Complete all five modules
  2. Pass 29 lesson checkpoint quizzes
  3. Pass 5 module exams
  4. Pass the comprehensive final exam
View the official credential record Enroll in CMOP
Who teaches it

Taught by operators who do this work.

JJ
Julz James
Julz James
Director, GTM Systems
Module 1
JC
Jeff Canada
Jeff Canada
Marketing Ops & Data leader
Module 2
JK
Jessica Kao
Jessica Kao
Director, GTM Transformation
Module 3
CP
Chloe Pott
Chloe Pott
Martech Consultant & Founder
Module 4
DA
Darrell Alfonso
Darrell Alfonso
VP, GTM & Marketing Operations
Module 5
MR
Mike Rizzo
Mike Rizzo
CEO & Founder, MarketingOps.com
Program host · Module 5
Why a credential

Marketing Ops runs the revenue engine.
It has never had a shared standard.

Most of the field learned this job on the job. Vendor certifications teach a tool. CMOP™ certifies the operating fundamentals that transfer across every tool, set and governed by practitioners.

52%

of organizations offer no formal training for Marketing Ops.

33%

of Marketing Ops professionals see no clear career advancement path.

69%

want structured training in budgeting, ROI analysis, and revenue alignment, the most-requested topic.

Covered in Module 5
75%

say a certification designed for Marketing Ops would be of great or some value.

Source: The State of the Marketing Operations Professional, 2025 Edition — MarketingOps.com (n=349).

Advisory board

Governed by practitioners.

“Marketing Ops isn’t just supporting the business anymore — it’s shaping how revenue gets built. This certification exists to formalize that shift.”
DA
Darrell Alfonso
Darrell Alfonso
VP, GTM & Marketing Operations
“This is how we turn Marketing Ops into a true profession, not just a role. Certification helps teams hire with confidence and helps practitioners grow with intention.”
MR
Mike Rizzo
Mike Rizzo
CEO & Founder, MarketingOps.com

Advisory board

SB
Scott Brinker
Scott Brinker
Chief Martech
NL
Naomi Liu
Naomi Liu
Dir., Global GTM Operations
JN
Justin Norris
Justin Norris
Sr. Dir., Marketing & Web Ops
MO
Moni Oloyede
Moni Oloyede
Owner & Founder
JE
Jomar Ebalida
Jomar Ebalida
Principal GTM Systems Engineer
PW
Paul Wilson
Paul Wilson
Head of GTM Systems & Architecture
PL
Philip Lakin
Philip Lakin
Head of Enterprise Innovation
PP
Prasid Pathak
Prasid Pathak
Fractional CMO

Why the industry asked for this.

“Certification will raise the bar for everyone. It helps organizations understand what “good” looks like.”

Naomi Liu
Director, Global GTM Operations — EFI

“Marketing ops needs a certification that teaches critical thinking — how to start with a problem, take it apart, and bring it back together.”

Eric Hollebone
President & COO — DemandLab

“A certification can help define the role of marketing ops. It makes us more of a strategic partner and lends more credibility to the role.”

Mary Souza
Sr. Marketing Operations Manager — Atlassian

“We need certification focused on how you can measure outcomes that provide strategic impact.”

Britney Young
Sr. Technical Product Manager — AWS
Enroll in CMOP™

Choose how you pay.

Best value

Pay in full

Pay in full, save $300.

$1,300
$1,000
Single payment today.
Enroll now

6 monthly payments

$250 today, then 6 × $175/mo

$175/mo
$1,300 total over 6 months.
Enroll now

4 monthly payments

$250 today, then 4 × $237.50/mo

$237.50/mo
$1,200 total over 4 months.
Enroll now

Prices in USD. Each MarketingOps.com credential is priced separately.

A separate credential · Founding cohort forming

GTM-PM™ — Certified GTM Product Manager

For the person who owns the GTM capability as a product: roadmaps, prioritization, stakeholder alignment, AI-augmented operations, and the finance to defend it. A standalone, cohort-based credential with a live portfolio defense. Open to anyone; CMOP is recommended.

Join the GTM-PM waitlist

Questions, answered.

Is this self-paced? +

Yes. On demand, no cohort, start the day you enroll.

What does the assessment look like? +

A checkpoint quiz after every lesson, a module exam after each module, and a comprehensive final exam.

What do I receive? +

A verifiable CMOP credential with a hosted record detailing the skills and criteria earned.

Does my employer need to pay? +

Many completers self-funded; payment plans are available.

Do I need CMOP for other MarketingOps.com credentials? +

No. Each credential stands on its own. CMOP is recommended groundwork for GTM-PM™, not a prerequisite.

Why does the course show more items than lessons? +

Each lesson is paired with its checkpoint quiz, so the platform counts both.

Start tonight.

Enroll, open Module 1, and get started.

Enroll in CMOP

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