Ever find yourself stuck with bland visuals that do nothing for your content? Or a long wait time to get help from your design team? Say goodbye to stock photo fatigue and dive into the world of generative AI image prompts.
You've joined an org and are logging into a new MAP you have never used OR your org decides that one MAP is better than what you have. This session will talk through the differences and similarities of three key systems: Marketo Engage, Hubspot and Marketing Cloud Account Engagement ----> with a twist though by presenting from the lens of a week in the life of a MOPs professional.
Many organizations feel the need to implement intricate lead scoring systems in order to compete in our increasingly digital business environment. But the truth is, most companies don’t need it. If you’re feeling the pressure to start scoring, join us in this session as we explore the many pitfalls organizations face when attempting to implement lead scoring and what you should probably do instead.
In today's rapidly evolving SaaS landscape, unlocking revenue drivers and making data-driven decisions are essential for success. This session will delve into the world of Marketing Ops, exploring how to build a sustainable and actionable model of marketing analytics. Attendees will gain insights into striking the right balance between depth, breadth, and speed of analytics to keep pace with the dynamic SaaS business environment. The session will also tackle the critical aspects of attribution, influence, and contribution in shaping the marketing narrative. Additionally, the importance of prioritizing storytelling as a means to deliver better outcomes, going beyond conventional dashboards, will be emphasized.
In dynamic marketing landscape not so far, far away... where personalized engagement and timely interactions are paramount, harnessing the power of marketing automation has become an indispensable strategy. However, the true value of marketing automation lies not just in its execution, but in its data-driven insights. Join us in this engaging presentation as we delve into the world of marketing automation analytics and how email performance reporting can turn you into the Jedi Master of Marketing Analytics.
Marketing ops has long operated in a tech focused environment without a true measurement for team success. After learning from the world's best marketing ops leaders, we've distilled the path to marketing ops effectiveness into new and improved pillars that every marketing team has to get right.
Who says Revenue Leaders have to come from Sales? Join Natalie as she explores the less traditional road travelled by the greatest CROs and Revenue Operations leaders around the world.
Hundreds of hours are wasted every year on inefficient marketing. Preventing Marketing Ops pros from doing what they actually want to be doing, making an impact on the business.
Buyer Journey
In this session, you will learn how to leverage Automation and Gen AI to drive growth for your business by looking at tangible examples that can be applied to any organization and by anyone.
If your marketing team is consistently hitting goals, but sales is falling short, MQLs are often the cause. The remedy is Not adjusting your KPIs or shifting your stages. It's about creating the first half of the funnel metrics and reports WITH the sales leaders. Without this true collaboration, marketing and sales will almost never win and lose together. This session will show you how Ops can lead the way to true alignment, which will lead to more and joint success.
In this session, attendees will learn the basics of marketing attribution. We’ll cover the basics of how touchpoints are created through the website, through SFDC campaign membership, activities, marketing automation, and more. We’ll cover the foundations that an org needs to have in place to be ready for attribution. We’ll cover the different attribution models and how to use them interchangeably.
I'm writing a book about the GTM Revolution, from the business side. I've interviewed several hundred F1000 CEOs and CFOs about what they are doing to ditch the dysfunction between the Business and the GTM teams. Lots of changes are happening, and all of them boil down to a fundamental gap in perspective, capabilities and capacities that are all about moving from I-shaped perspectives to T-shaped teams.
Rethinking RevOps - Gain Confidence in your Revenue Operation System" brings valuable insights to professionals in marketing, sales, operations, and partnerships, offering practical tools for customer-centric solutions. This speaking session equips you with actionable knowledge to elevate revenue operations for businesses of all sizes. We'll discuss macro and micro frameworks like the bow-tie funnel and multi-dimensional swim lane, as well as delve into data automation and maintaining quality in revenue operations.
The rapid absorption of Martech is creating a perfect storm of data fragmentation, inconsistent user experiences, and compliance requirements. These issues continue to compound with each “sync” cycle and takes time and resources away from MOPS and higher value projects. Learn how to build a foundational data platform that saves time, adapts, and scales to meet your organization's objectives.
We get it–standing up a campaign demand center sounds like a massive undertaking and probably also feels like overkill for your scrappy marketing team. The truth? A campaign demand center is just a fancy term for optimizing your campaign process from intake to build to launch. So whether you’re launching five campaigns a month or 50, join us to learn how to get your campaigns to market quickly, efficiently and with minimal errors i.e. the marketing ops dream.
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