MOps-Apalooza 2024 Conference Vault

Operationalizing a Composable Architecture

Composable architectures are increasing in popularity due to the need to be adaptable in an ever-changing technical environment.

Elevating Marketing Ops From Tactical to Strategic Leaders

Tired of being seen as a team that just responds to tickets? Ready to be responsive instead of reactionary? Dani Worthman, Director of Marketing Operations at Headspace, will share insights on elevating marketing operations from tactical executors to a strategic powerhouse.

From Silos to Cohesion: Zendesk’s Journey of Tech Stack Transformation

This session will explore the Zendesk Marketing Ops team's journey to achieve seamless identity resolution, orchestrate omnichannel customer journeys, and deploy targeted marketing campaigns with cutting-edge tools like the Adobe Experience Platform and Real-Time Customer Data Platform (RT-CDP) Discover the critical role of data quality and orchestration in ensuring the success of this ambitious project, and gain insights into the ongoing build process.

Choose Wisely: Selecting Technology with Intention

Having over 14,000 Martech options makes it hard to know where to focus when you’re responsible for your organization’s technology roadmap. It’s easy to find yourself reacting, rather than being ahead of the game. The needle in a haystack metaphor seems to get more appropriate every year.

From Chaos to Clarity: Process Mapping for Effective RevOps Technology Management

This session delves into the significance of conducting a process mapping exercise for revenue technology stacks. Attendees will gain insights into collecting information on their current technology landscape, translating it into visual representations, and identifying areas for enhancement.

From Campaign Frustration to World Domination: You Don’t Need an Army to Double Your Campaign Output

With fewer dedicated MOPs headcount, many teams are finding themselves facing a move to a decentralized campaign operations model.

Connecting MOPs to the Revenue Supply Chain

Marketing's ambition is to drive the revenue conversation, and rarely do we manage the entire supply chain of revenue within marketing alone.

Create a system to keep your process documentation in use and updated

Learn how to set up routines and shared responsibilities to enable yourself and your team to use and update documentation. Don’t miss out on the many benefits of current documentation simply from a lack of communication, maintenance, and continuous improvement! Learn how to make your documentation efforts repeatable and sustainable for scale beyond yourself.

Leading RevOps: Doing it and Doing it and Doing it Well

Leading RevOps can feel downright impossible nowadays. From the lack of executive buy-in to include RevOps in overall business strategy and planning to not having enough headcount or budget to hire out to get the job done. And don't forget the multitude of projects, programs, systems and data points you have to wrangle. So what can you do to take the lead and do it well?

How I Learned to Stop Worrying and Love GDPR.

Consent Management and Data Privacy are often cited by marketers as the greatest blockers to the most amazing campaigns, but in this session we'll unpack not only why this isn't the case, but why Marketing Ops are best placed in any organisation to reframe consent management as an enabler for success instead.

How to build a Marketing Ops Scorecard

One of the biggest challenges Marketing Ops leaders face is how to demonstrate your value to the business.

Geek Speak To C-Suite: The Secret To More Resourcing And Budget

In this rapid-fire session, hear from David Alexander, the CMO of Everbridge, and Jess Kao, Senior Director of MOps and Martech at Cloudflare, to go through real-world use cases and avoid the common pitfalls not only securing more budget and resourcing for new initiatives but also protecting what you have.  

MAP Migration Magic: A 6-Week Sprint to Success

Marketo Under Pressure: Keeping Your Campaigns Flowing while Your Database is Growing

Marketo is still widely considered a best-in-class tool for enterprise B2B marketing operations. However, as the industry evolves and more companies adopt Product-Led Growth and other large-scale marketing strategies, the size of Marketo databases has, in many cases, skyrocketed. Without thoughtful architecture, you may find yourself frustrated by perpetual campaign queues and sync delays, wondering why Marketo can’t keep up.

Measuring and Forecasting Email Success – Introducing the SP10k

What constitutes an email success; an open, a click? And more importantly, what makes a successful email? We have been struggling to answer these questions internally for quite some time. Fortunately we think we finally figured it out.

Making Every Move Count: Thriving with a Leaner GTM Team

As sales teams shrink, the traditional brute-force sales tactics are no longer effective. This session is tailored for RevOps professionals, focusing on strategies to thrive with fewer sellers by making every action count.