How we were able to get alignment from decentralized Go To Market teams on a unified attribution pipegen model so we can make better investment decisions.
Join your community leaders, Mike Rizzo and Audrey Harze for the opening keynote as the share the state of the community, what's next and then enjoy the opening session speaker Mike Simmons!
Join your community leaders, Mike Rizzo and Audrey Harze for the opening keynote as the share the state of the community, what's next and then enjoy the opening session speaker Mike Simmons!
In this session, we will explore how Marketing Operations can add value to Mergers and Acquisitions (M&A).
In the age of ai MOPs has the opportunity to demonstrate more than ever how it can be the strategic partner to your company to lead through the AI transformation.
How do you calculate the true ROI of a tech proposal? How do you estimate its benefits and measure its impact? These aren’t just questions—they’re challenges every leader in marketing, marketing ops, and revenue ops face.
Transform your go-to-market strategy in this hands-on workshop by designing a revenue architecture that aligns teams, simplifies HubSpot automation, and enables sustainable revenue growth.
One skill with three powerful outcomes. One for MarketingOps: You will Master stack optimization based on company value. It does not get more compelling than that.
AI is here, there is no doubt. And, as revenue and marketing ops pros, we are all being asked, “how do we use it?” There’s only one problem. The data is still dirty. Everyone knows, “garbage in = garbage out.” So let’s flip the script.
This hands-on workshop equips B2B leaders with practical frameworks to identify, evaluate, and implement AI agents across your customer journey. Using the Bowtie Funnel model, you'll map your specific business pain points to AI solutions that create measurable value.
Understand the common pitfalls of attribution models (and how to avoid them)
The power of AI for code generation means that anyone can write a script once they can clearly prompt what they are looking for, however, people from non-coding backgrounds then don’t know how to run, debug, and then host this code to get it up and running.
In this 90-minute interactive workshop, MOps professionals will gain the frameworks and strategies to grow in their careers from execution-only tacticians and ticket processors to strategic visionaries prime for leadership roles.
This session is built for operators, especially in marketing and RevOps, who often feel misunderstood or underutilized inside their organizations.
Have you ever walked into a new job, discovered a multitude of issues with the platforms you were hired to manage, and found that none of the technology ecosystem was documented?
You shouldn’t do Attribution, you should do MMM!! You shouldn’t do MMM, you should do Incrementality!! We’ve seen all of the proclamations on LInkedIn.
Sorry, this page is for our Pro and Pro+ members only. You can easily access it by purchasing a membership – it’s the best way to showcase your talents ❤️
Purchase Pro+ Membership
Already a member? Login here.
