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Streaming TV is having a moment… But for most performance marketers, it still feels like a black box.
You know documentation matters You’ve seen the chaos when it doesn’t exist. You’ve probably even tried to fix it
Marketing leaders and Marketing Ops teams often share the same goals, but they speak very different languages. When alignment breaks down, the result is confusion around priorities, strained relationships, and constant friction over investments like headcount, campaigns, and technology.
As organizations scale, MOps moves beyond execution by translating systems, data, and automation into the language of growth, velocity, and confidence that leadership understands. Operational levers like lead management, data integrity, and campaign architecture drive momentum and clarity across the business, without needing to justify every decision through ROI.
Join Drew Smith (Founder and CEO of Attributa) and Andrew Dimmick (specialist in marketing attribution) for a practical, actionable conversation on how to decide whether multi-touch attribution is actually right for your organization.
Balancing the Magic 8-Ball of Probabilistic AI with the Deterministic Needs of the Enterprise
Can a MO Pro automate reporting + data in under an hour? Tune in for a live, no-fluff AI build using Customer.io + Antigravity AI.
An educational webinar exploring how AI is transforming Marketing Operations - from working within SaaS limitations to becoming the product owner of custom solutions. We'll cover the technology evolution, why most AI implementations fail, and practical paths forward for Marketing Ops teams ready to explore what's possible.
Running webinars at scale is messy. Manual data uploads. Disjointed systems. Frustrating connectors. In this session, our friends at Goldcast are cutting through the chaos and inefficiencies around webinars and marketing automation.
Learn how AI-powered ICPs fuel ABM success, smarter account selection, and real ROI—plus the playbook to make it all actionable.
Two VPs on ending the Marketing-Sales feud with RevOps: full-funnel alignment, shared metrics, and a peace treaty that drives real growth.
Agile sounded like the answer—faster work, better alignment, stronger results. But for most marketing ops teams, it’s been more chaos than clarity.
Join our open, recurring town hall where the community comes together to explore the future of marketing operations!
Part 1 of seeing the big picture on how you should position the value that marketing brings in your organization.
Part 2 of seeing the big picture on how you should position the value that marketing brings in your organization.
Sorry, this page is for our Pro and Pro+ members only. You can easily access it by purchasing a membership – it’s the best way to showcase your talents ❤️
Create my profile
Already a member? Login here.
