A Webinar Workflow that Actually Works

Webinars shouldn’t feel like a one-off scramble—or worse, a wasted effort after the live event ends. In this session, Mary Batchelder breaks down a proven, repeatable webinar workflow that helps teams run smoother programs and extract more value long after the event is over.

Does your Organization Need Multi-Touch Attribution?

Join Drew Smith (Founder and CEO of Attributa) and Andrew Dimmick (specialist in marketing attribution) for a practical, actionable conversation on how to decide whether multi-touch attribution is actually right for your organization.

Architecting MarTech 2026: Taming the Agentic Wild Card

Balancing the Magic 8-Ball of Probabilistic AI with the Deterministic Needs of the Enterprise

Build It Live: Can a MO Pro Automate Reporting in 60 Minutes?

Can a MO Pro automate reporting + data in under an hour? Tune in for a live, no-fluff AI build using Customer.io + Antigravity AI.

The Future of Marketing Operations: Beyond SaaS Limitations | Ability

An educational webinar exploring how AI is transforming Marketing Operations - from working within SaaS limitations to becoming the product owner of custom solutions. We'll cover the technology evolution, why most AI implementations fail, and practical paths forward for Marketing Ops teams ready to explore what's possible.

How to Create Repeatable Webinar Workflows That Scale

Running webinars at scale is messy. Manual data uploads. Disjointed systems. Frustrating connectors. In this session, our friends at Goldcast are cutting through the chaos and inefficiencies around webinars and marketing automation.

Unlocking ABM Revenue Growth with AI-Powered ICP Intelligence

Learn how AI-powered ICPs fuel ABM success, smarter account selection, and real ROI—plus the playbook to make it all actionable.

Marketing & Sales Civil Wars: Why the Evolution of MOps into RevOps is the Ultimate Peace Treaty

Two VPs on ending the Marketing-Sales feud with RevOps: full-funnel alignment, shared metrics, and a peace treaty that drives real growth.

From Chaos to Clarity: The Agile Ops Shift for the AI Age

Agile sounded like the answer—faster work, better alignment, stronger results. But for most marketing ops teams, it’s been more chaos than clarity.

Real Talk: How Sysdig’s MOps Team is Actually Using AI (and What’s Just Hype)

Join our open, recurring town hall where the community comes together to explore the future of marketing operations!

[MARKET REPORT RELEASE] 2025 State of Marketing Attribution | Part 1

Part 1 of seeing the big picture on how you should position the value that marketing brings in your organization.

[MARKET REPORT RELEASE] 2025 State of Marketing Attribution | Part 2

Part 2 of seeing the big picture on how you should position the value that marketing brings in your organization.

Navigating Change Management in the Age of Consolidation