You know documentation matters You’ve seen the chaos when it doesn’t exist. You’ve probably even tried to fix it
Lead routing is evolving, but the fundamentals aren’t going away, they’re finally being put to work. In the new era of AI and autonomous agents, your routing logic is no longer a passive workflow sitting behind the scenes; it’s the instruction set that powers your entire growth engine.
You know documentation matters You’ve seen the chaos when it doesn’t exist. You’ve probably even tried to fix it
Webinars shouldn’t feel like a one-off scramble—or worse, a wasted effort after the live event ends. In this session, Mary Batchelder breaks down a proven, repeatable webinar workflow that helps teams run smoother programs and extract more value long after the event is over.
Marketing Ops leaders are under pressure to “make AI happen.” But most GenAI rollouts stall—either blocked by risk, fragmented across teams, or too shallow to drive results.
Establishing the right financial metrics that matter for your business and then using scorecards to track them and make informed, data-driven business decisions
Behind every shiny tool, AI promise, and bloated tech stack lies one skill that separates the pros from the rest.
In fast-moving businesses, speed matters—but speed without context can waste time, energy, and resources. In this live workshop, you’ll learn how empathizing with your customer can transform
Fractional roles are on the rise—and for many, this opens the door to building a thriving book of business that provides flexibility, impact, and recurring revenue.
Join us for a practical and forward-looking webinar designed specifically for Marketing Operations professionals who are ready to move beyond the hype and start building a scalable, AI-ready foundation. Whether you're piloting AI-powered tools or strategizing long-term integration, this session will help you audit your current environment, align your systems, and identify where to invest next.
This session is about closing the execution gap between strategy and results. If your GTM org is generating pipeline but struggling to convert it, this workshop will show you how to fix breakdowns between teams — in real time.
In this session, you’ll learn how to apply proven operational frameworks from Six Sigma and IT to your marketing and revenue systems, so your team stays focused, nimble, and impactful.
You don’t need a fancy multi-touch model to prove marketing works. Learn how to build a framework using the data you already have, connect campaigns to revenue (without overcomplicating) and tell a clear, compelling story with your reporting.
Sam will show you exactly how to: Use MAP data across Excel and BI tools, apply analytics use cases across GTM and unlock true data democratization with AI.
If your dashboards are full of “activity” but light on clarity, you’re not alone. Most attribution models in HubSpot Pro mislead more than they inform.
Refram AI not as a tool, but as a multiplier. The ops teams that win won’t just adopt AI — they’ll rethink the way work should flow.
Sorry, this page is for our Pro+ members only. You can easily access it by purchasing a membership — it’s the best way to elevate your Marketing Ops & GTM Ops Career
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