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- Back
- 23 sessions
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Take Control of Your Finances: Using Financial Performance Metrics and Scorecards to Manage Your Business
by Calvin WilderEstablishing the right financial metrics that matter for your business and then using scorecards to track them and make informed, data-driven business decisions
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The ONE Skill You Need to Master 15k+ Tools, Navigate AI, and Make Money
by Frans RiemersmaBehind every shiny tool, AI promise, and bloated tech stack lies one skill that separates the pros from the rest.
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Marketing Ops Town Hall
by Darrell Alfonso, Jessica Kao, Mike Rizzo, Paul WilsonJoin our open, recurring town hall where the community comes together to explore the future of marketing operations! Guided by globally recognized MOps leader, author, and educator Darrell Alfonso, each session will dive into timely topics including how AI is reshaping the field, what’s next in MarTech, and how marketing operations teams can evolve to stay ahead.
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Your Customer has the Problem
by Mike SimmonsIn fast-moving businesses, speed matters—but speed without context can waste time, energy, and resources. In this live workshop, you’ll learn how empathizing with your customer can transform
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How to build a fractional book of business
by Sangram VajreFractional roles are on the rise—and for many, this opens the door to building a thriving book of business that provides flexibility, impact, and recurring revenue.
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Prepping Your Marketing Ops Org for AI: Roadblocks, Readiness, and Real Optimization
by Melissa McCready, Jeff lgnacio and Stephen StoufferJoin us for a practical and forward-looking webinar designed specifically for Marketing Operations professionals who are ready to move beyond the hype and start building a scalable, AI-ready foundation. Whether you're piloting AI-powered tools or strategizing long-term integration, this session will help you audit your current environment, align your systems, and identify where to invest next.
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GTM Rhythm | Revenue Acceleration
by Garrath Robinson & Sebastian HidalgoThis session is about closing the execution gap between strategy and results. If your GTM org is generating pipeline but struggling to convert it, this workshop will show you how to fix breakdowns between teams — in real time.
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How to Run a Tight Ship in MOPs
by Josh HillIn this session, you’ll learn how to apply proven operational frameworks from Six Sigma and IT to your marketing and revenue systems, so your team stays focused, nimble, and impactful.
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Scrappy Attribution
by Rachel SquireYou don’t need a fancy multi-touch model to prove marketing works. Learn how to build a framework using the data you already have, connect campaigns to revenue (without overcomplicating) and tell a clear, compelling story with your reporting.
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The Power of Data Analytics and AI to Drive MOps Success in 2025
by Sam FonoimoanaSam will show you exactly how to: Use MAP data across Excel and BI tools, apply analytics use cases across GTM and unlock true data democratization with AI.
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Master Multi-Touch Attribution
by Sarah Lane-HawnIf your dashboards are full of “activity” but light on clarity, you’re not alone. Most attribution models in HubSpot Pro mislead more than they inform.
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Commanding AI as a MOps Exponential Advantage
by Nish Patel and Matt FisherRefram AI not as a tool, but as a multiplier. The ops teams that win won’t just adopt AI — they’ll rethink the way work should flow.
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Attribution Smackdown: MTA vs. MMM vs. Incrementality in the B2B Arena
by Nadia Davis, Pranav Piyush, Darrell Alfonso82% of B2B marketers say attribution is critical, but only 26% are confident in their model. The gap is real. And it's costing you visibility, alignment, and revenue. In this high-impact workshop led by Nadia Davis, three powerhouse voices in B2B marketing will unpack the most debated attribution models—MTA, MMM, and Incrementality—and help you determine which approach leads to smarter decisions in a long-cycle, multi-touch B2B environment. Because making smart attribution decisions is harder than ever—and more critical. In B2B, long sales cycles, complex buying journeys, and offline interactions make it nearly impossible to know what’s actually driving results. And with so many models to choose from—MTA, MMM, Incrementality—how do you pick the right one for your org? This workshop brings together top experts to break down each model’s strengths, blind spots, and real-world applications—so you can stop second-guessing your data and start backing your strategy with confidence. If you’re in Marketing Ops and want to drive better decisions, stronger alignment with revenue, and less noise in your reporting—this is the conversation you don’t want to miss.
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Headstrings & Heartstrings: How B2C & B2B Pull At Them
by Cory HuffLearn how 100% of marketing skills are transferable between B2C and B2B and those who bridge the gap often stand out, lead more, and grow faster.
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AI Agents in the Bowtie Funnel – A Strategic Framework for GTM Systems
by Jomar EbalidaDiscover how forward-thinking teams are transforming AI into a powerful growth engine — not just automating tasks, but enabling real-time execution, smarter decisions, and systems that scale.
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Mastering Leading People in the Digital Age with Dionne Mejer
by Dionne MejerThe way we lead is evolving. 80% of organizations consider leadership capabilities essential for navigating digital disruption, yet only 10% feel they are truly ready to lead in the digital era. As a leader, you must adapt to new challenges, build resilient teams, and create structured systems that drive success. But how? Join Dionne Mejer in this exclusive workshop designed for director-level leaders and above who are ready to elevate their leadership approach and build high-performing teams in the digital era.
