Tired of being seen as a team that just responds to tickets? Ready to be responsive instead of reactionary? Dani Worthman, Director of Marketing Operations at Headspace, will share insights on elevating marketing operations from tactical executors to a strategic powerhouse. This session will focus on how to master strategic planning, effective bandwidth calculations, sharing wins, and protecting time for key MarTech projects. Learn essential strategies to shift your Marketing Ops team from being seen as tactical executors to being recognized as strategic leaders.
Attendees will come away from the session understanding how to master the following:
Composable architectures are increasing in popularity due to the need to be adaptable in an ever-changing technical environment.
This session will explore the Zendesk Marketing Ops team's journey to achieve seamless identity resolution, orchestrate omnichannel customer journeys, and deploy targeted marketing campaigns with cutting-edge tools like the Adobe Experience Platform and Real-Time Customer Data Platform (RT-CDP) Discover the critical role of data quality and orchestration in ensuring the success of this ambitious project, and gain insights into the ongoing build process.
Having over 14,000 Martech options makes it hard to know where to focus when you’re responsible for your organization’s technology roadmap. It’s easy to find yourself reacting, rather than being ahead of the game. The needle in a haystack metaphor seems to get more appropriate every year.
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