Did you know that 52% of sales professionals report that misalignment between sales and marketing leads to lost sales and revenue?
This webinar, hosted by Melissa McCready in partnership with the MarketingOps Society of Marketing Technology Consultants (SMTC), is designed specifically for Director-level professionals in Marketing, Revenue Operations, Sales Operations, Marketing Operations, or Customer Success who are ready to overcome these challenges and streamline their Go-To-Market (GTM) strategies.
If you’re managing competing priorities, juggling multiple stakeholders, and struggling to align your GTM efforts across teams, this session will equip you with the frameworks and insights needed to drive growth and efficiency.
Webinars shouldn’t feel like a one-off scramble—or worse, a wasted effort after the live event ends. In this session, Mary Batchelder breaks down a proven, repeatable webinar workflow that helps teams run smoother programs and extract more value long after the event is over.
Marketing Ops leaders are under pressure to “make AI happen.” But most GenAI rollouts stall—either blocked by risk, fragmented across teams, or too shallow to drive results.
Establishing the right financial metrics that matter for your business and then using scorecards to track them and make informed, data-driven business decisions
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