Watch Jess Kao and her guest Vinodh Ravishankar as they teach you how to use a strategic roadmap to deliver more value and communicate that value effectively, from roadmap creation to outcomes achieved. We all know that MOps professionals aspire to be a strategic partner to t he CMO and other executives, and often that means translating what you do as a MO Pro into business outcomes and value. This tactical workshop will teach you how to become that go-to person, the organizational leader to help solve strategic problems for your organization using a strategic roadmap. Marketing Ops is a fundamental role but too often, it’s left up to us to communicate our vision of the business and how we are going to deliver that vision for the company. This workshop will show you how to bring the expertise of product management to your marketing ops work so you can not only elevate the business, but help you do your job better and reach your career goals faster.