ON DEMAND
From DIY to ROI: Measuring the Impact of Your Custom Attribution Model
If you’ve invested time and effort crafting a DIY attribution model, it’s essential to know how well it’s truly performing to meet your specific business needs. This live session will guide you through the process of evaluating the effectiveness of your attribution model and ensuring it aligns with your revenue goals.
Join a panel of revenue operations experts who will provide invaluable insights, real-world examples, and actionable strategies for assessing your attribution model’s impact. Here’s what you can expect:
- Expert Panel: Our seasoned experts will share their in-depth knowledge and experiences in the field of revenue operations, shedding light on best practices and common pitfalls when it comes to self-built attribution models.
- Customized Assessment: Learn how to tailor your evaluation process to align with your unique business needs. We’ll explore the key performance indicators and metrics that matter most to you.
- Benchmarking Your Model: Discover how to benchmark your model against industry standards and competitors, ensuring your attribution approach stands out in a crowded marketplace.
- Data-Driven Decision-Making: Dive into the power of data analytics to make informed decisions about your marketing strategies. Understand how to leverage your attribution data to drive revenue growth.
Whether you’re just beginning your journey with self-built attribution models or looking to fine-tune an existing one, “From DIY to ROI” will equip you with the knowledge and tools to assess, improve, and optimize your custom attribution model for maximum impact on your revenue.
MEET YOUR SPEAKERS
Doug Bell
With two decades of expertise in SaaS and technology, Doug is a seasoned marketing leader renowned for propelling revenue growth in established brands and dynamic startups. With a storied history in the RevOps and Martech spaces, Doug excels at leveraging the strength of communities, brand advocacy, and comprehensive marketing strategies to fuel sustainable growth, making him a go-to expert for organizations seeking breakthrough success in the face of evolving market challenges.
Andy Caron
President, Revenue Pulse
Andy is a seasoned Marketing and Revenue Operations expert, with a career spanning from 2010 across B2B startups and global enterprises. Recognized for her expertise in attribution, she has made continuous contributions in the field, presenting at events like SiriusDecisions and Adobe Summit, focusing on Source, UTM tracking, and attribution. Andy is committed to producing actionable insights from data, always adopting a data-first approach in her projects.
In addition to leading a large team of MOPs professionals at Revenue Pulse, Andy is passionate about the martech ecosystem and mentoring future marketing technologists. She is a distinguished member of the Marketo Fearless 50 and a 4X Adobe Marketo Engage Champion. Her approach underscores her dedication to empowering marketers with the knowledge and skills to leverage data effectively.
Camela Thompson
Camela Thompson has been called “a true RevOps unicorn” and has held prior roles as Head of RevOps and VP of Marketing. She is Salesforce admin certified, a complete data nerd, has acted as primary admin for Marketo, Hubspot, Eloqua, and Zoho. She’s into #badjokemonday and loves her two dogs, Kevin and Annie.
Zee Jeremic
CEO, MASS Engines
Zee is the founder and CEO of MASS Engines, which maps and automates the customer journey to increase deal velocity and closure, enabling enterprise organizations like Samsung, Intel, and Informa to optimize lead flow and transform their funnel. They are building the mass communication engines of the future.
Zee is an innovative business technologist passionate about building revenue engines for growth companies to harness the full power of existing marketing and sales investments. A master management consultant, Zee is focused on business process optimizations and has helped many Fortune 500 and mid-market companies integrate their marketing and sales systems and processes to drive outstanding results.
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