On Demand
Sailing faster than the wind: How HashiCorp doubled its Marketo campaign output with self-service & streamlined collaboration.
HashiCorp doubled its Marketo campaign output and achieved a 50% reduction in campaign SLA through self-service and streamlined collaboration. Learn how these strategies can transform and elevate your marketing operations.
Marketing moves quickly, and achieving high campaign velocity and maintaining efficiency can feel like sailing through a storm. But what if you could harness the wind and sail faster, smoother, and more effectively?
Join us for an insightful webinar where HashiCorp’s MOPS Senior Manager, Danielle Hollywood, and Jeto’s SVP Group Marketing Technology Leader, David Desrosiers, reveal the strategies that helped double Marketo campaign output and optimize resources. After implementing over a hundred marketing ops optimization projects, they have prepared a “map” that surfaces key waypoints to guide you toward achieving campaign velocity.
Key Takeaways:
- Grow campaign volume, velocity, and scale as you support larger teams and more campaign requests while maintaining standard SLAs.
- Increase campaign output from technical and non-technical marketing team members to scale as you onboard global teams.
- Reinforce centralized governance and support best practices by optimizing fragmented intake processes and reducing overall friction in collaboration.
Meet the speakers!
Danielle Hollywood
Danielle Hollywood, Senior Marketing Operations Manager at HashiCorp, leverages over a decade of experience in driving marketing efficiency and growth in the tech industry. She excels in optimizing campaign operations, delivering high-quality campaigns at double speed, freeing teams to focus on content and promotions.
David Desrosiers
David Desrosiers is SVP of Marketing Technology at MERGE, overseeing jeto.io and digesto.io. He is marketing operations and technology leader who has helped over 400 companies succeed with Adobe Marketo Engage Consulting and Partner applications. David is also passionate about eco-entrepreneurship and fixing things.
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