How to Prove MOps Value to the C-Suite: Challenges and Solutions
Every year, MarTech stacks get more complicated, while headcount and budgets shrink or stagnate. In this environment, how do you get off the hamster wheel long enough to prove MOps ROI to the C-suite?
For this webinar, marketing-as-a-service firm 2X is teaming up with MarketingOps.com to arm MOps leaders with takeaways, practical examples, and solutions directly from members of the C-suite—including 2X’s CMO-turned-CEO Domenic Colasante; Brandee Sanders, a CMO/CRO with a deep MOps background; and Seth Hutchings, 2X’s Chief Strategy Officer, who works closely with dozens of B2B marketing leaders on value and impact articulation.
In this tell-all session, learn:
- What the C-suite thinks are the biggest challenges related to proving MOps value
- Solutions and skills needed to maximize the ROI of MarTech and MOps investments
- Ways to measure, analyze, and report on marketing’s revenue impact
Meet the speakers!
Domenic Colasante is Co-Founder and CEO of 2X, and a thought leader on marketing organizational models and operating model transformation. He previously served as CMO of WGroup, an IT management consulting firm that grew over 30% per year under his tenure, and has held demand creation, marketing ops, analytics, and ABM leadership roles at Siemens and SAP.
Brandee Sanders is an Award-Winning CMO/CRO with a proven track record of building MOPs teams, GTM, sales, AI, demand gen and high velocity programming for growth focused startups. She’s driven hundreds of millions of dollars in revenue, priming exits, multiple acquisitions and wins, including a successful IPO on Nasdaq (BL), accelerating transformative change with companies like BlackLine, Sony Music, Revenue.io and more.
Chief Strategy Officer, 2X
Seth Hutchings is Chief Strategy Officer and head of 2X’s Strategy and Consulting practice. Before joining 2X, he held key leadership roles in renowned organizations like Blend360, Merkle, Dentsu, and Wavemaker. As VP of Marketing Strategy and Advisory at Blend360, Hutchings created global go-to-market (GTM) strategies for multiple clients that drove over $200M in incremental revenue impact.
Nick Salvatoriello is the Director of Partnerships & Strategic Alliances at 2X and is a veteran content and inbound marketing leader. He previously led HubSpot’s Solutions Partner training, impacting the company’s growth from 250 to 1300 employees, culminating in a successful IPO. Prior to his role at 2X, Nick held key positions in demand generation and partner marketing at Drift, a Boston-based conversational marketing and sales tech firm.
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