Marketing Operations Manager
We are seeking a hands-on Marketing Operations Manager to help manage and grow our global marketing initiatives in support of sales and marketing objectives. The manager will participate in all aspects of marketing automation and operations including marketing campaigns, lead scoring, lead nurturing, reporting and integration with the CRM as well as management of the MarTech stack. You should be a marketing automation professional able to leverage marketing and sales analytics and well-versed in digital marketing and nurturing best practices.
Marketo Operations and Administration:Create and manage all Marketo templates, assets, libraries, smart lists, flows, and forms.
Create and manage registration pages, forms, and triggered emails and ensure proper 3rd party tool integration with Marketo.
Own the contact database, ensuring data accuracy and integrity. Implement tools and procedures to improve hygiene and quality of data captured on forms, list uploads and integrated systems.
Enable field-based segmentation of the database for targeted list creation & nurture.
Perform day-to-day system maintenance and configuration of Marketo and be the system super-user, driving improvements and best practices.
Analytics:Manage detailed tracking of marketing programs across various channels (search, email, display advertising, conferences, etc.) Analyze data and translate analysis into successful actions to further optimize programs.
Build reports and dashboards to aid in analyzing marketing performance by campaign, channel, asset, etc.
Continuously optimize email templates, landing pages, and forms.
Document existing processes and create new processes where required
3+ years of marketing operations experience
Marketo marketing automation platform experience as an administrator, current Marketo certification
Hands-on experience with Salesforce CRM and experience successfully collaborating with sales
Successful track record of creating, executing, and measuring campaigns within Marketo, including database management, smart-list development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics
Experience with Salesforce.com as a marketing user; demonstrated understanding of CRM concepts such as lead management and lead routing and experience successfully collaborating with sales
Demonstrated proficiency in creating webinar registration pages, forms, and triggered emails, and integrating with larger campaign flow in Marketo and website. Experience using Zoom (or any major webinar platform) to plan and produce webinars is required.
Comfortable creating process flows and documenting processes (existing and from scratch)
Account-based Marketing (ABM) experience preferred
Bachelor’s degree in Marketing or related field or equivalent work experience
The ideal candidate will have these personal qualities and attitudes:
Team player with outstanding ability to think creatively and strategically, identify opportunities, and identify and resolve problems
Proactive work ethic and highly self-motivated with keen ability to work in fast-paced, ambiguous environment
Excellent verbal and written communication skills
Creative problem solver, capable of removing obstacles and moving projects to completion
Flexible and responsive, and able to handle last-minute curve balls with grace
Superior time management skills to manage a diverse workload and competing deadlines
Organized and detail-oriented
Nice to Have
Experience with Zoom webinars, LeanData, 6Sense, Uberflip, Outreach, personalization and other marketing tools
Exposure to advanced reporting tools such as Tableau
Must be fluent in English, but facility with European or Asian languages is also useful
At Aviatrix, small company doesn’t mean small benefits. Aviatrix offers all full-time employees a pre-IPO stock option package.
In the US: We cover 100% of your employee premium and 88% of your dependent premium for medical, dental and vision coverage, 401(k) matching, short and long-term disability, life/AD&D insurance, $1,000/year education reimbursement, $500 annual lifestyle benefit, and a flexible vacation policy in the US. Your salary will be based on job-related knowledge, education/certifications and location, per the range.
Outside the US: We offer a comprehensive benefits package which, (subject to regional variations) could include pension, private medical for you and dependents, generous holiday allowance, life assurance, long-term disability, annual wellbeing stipend.
Your total package will be based on job-related knowledge, education/certifications and location, per our aligned ranges.
Aviatrix is a well-funded, pre-IPO, hyper-growth enterprise-software company. Our technology is the cloud infrastructure foundation for over 600 enterprise customers, and over 40 of the Global Fortune 500. Our leadership team fosters a collaborative culture built on integrity and achievement, where the best ideas shine.
Aviatrix simplifies enterprise cloud networking. Our platform delivers the advanced networking, security and operational visibility services required by enterprises, while maintaining the simplicity and automation of the cloud.
WE WANT TO INCLUDE YOU
We embrace the fact that not everyone’s journey took the same route or started at the same place. If your experience doesn’t quite meet the requirements but the opportunity excites you and you believe you could be great, don’t let that hold you back from applying. Tell us what you CAN bring and what makes you special
Aviatrix is a community where everyone’s career can grow and we want to help you achieve your goals and be “your best YOU,” however that looks. If you’re seeking an opportunity where you can be excited to start work every morning with enthusiastic people, make a real difference and be part of something amazing then let’s talk. We want to get to know you and how we could grow together – building networks for the future is kind of our thing!
Aviatrix, Inc. is an equal opportunity employer and does not make hiring decisions based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.