Mgr (Sr Mgr) Campaign Operations

  • OneSpan
  • Full-Time
  • location icon Remote
  • post date
  • Provide digital and technology-driven thought leadership and solutions for a best-in-class MarTech and data stack that support data driven omni-channel growth and lifecycle marketing efforts
    Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for an assigned geographic or firmographic defined market segment.
  • Partner with Sales Ops and IT to shepherd cross departmental initiatives across marketing, sales and CX: gather business requirements and draft documentation outlining key needs and objectives
    Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels.
  • Assess, develop, and enforce system governance policies. Proactively address potential issues with deliverability, automation, or data quality.(GDPR/ CASL/ CPPA/ ETC.)
    Support the end-to-end leads management process from capturing, scoring, filtering, enriching, and routing
  • Plan seamless integration of competitive campaigns within the prescriptive buyer journeys and overall segment campaign plans
  • Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey
  • Oversee our campaign calendar and delegation of campaign planning within the marketing campaigns team