Provide digital and technology-driven thought leadership and solutions for a best-in-class MarTech and data stack that support data driven omni-channel growth and lifecycle marketing efforts Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for an assigned geographic or firmographic defined market segment.
Partner with Sales Ops and IT to shepherd cross departmental initiatives across marketing, sales and CX: gather business requirements and draft documentation outlining key needs and objectives Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels.
Assess, develop, and enforce system governance policies. Proactively address potential issues with deliverability, automation, or data quality.(GDPR/ CASL/ CPPA/ ETC.) Support the end-to-end leads management process from capturing, scoring, filtering, enriching, and routing
Plan seamless integration of competitive campaigns within the prescriptive buyer journeys and overall segment campaign plans
Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey
Oversee our campaign calendar and delegation of campaign planning within the marketing campaigns team
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