Senior Manager, Lifecycle Marketing

  • Stacked Collective
  • Full-Time
  • location icon Remote
  • post date


As our Senior Manager for Lifecycle, you will have the ability to ideate, test, and iterate on the best program structure in the industry alongside the company founder and CEO. We are looking for a data-driven team player who can think strategically about customer lifecycles across channels.

The ideal candidate has 5+ years of lifecycle strategy (or equivalent experience) and hands-on journey building and experimentation experience across ESP/CEPs. The role requires a passion for data-driven strategy, empathy for the end-user, creative sensibility to develop programs that mean something, and the pace to launch and scale high-impact programs at a rapid pace.


  • Work with senior technical team members to analyze current technologies used within the company, assess gaps in capabilities, and identify opportunities for improvement.
  • Identify and communicate the hypothesis, KPIs, and critical elements of a campaign then work with creative resources to develop creative briefs, wireframes and templates for testing programs.
  • Develop, optimize, and scale testing analysis programs and reporting structures to develop insights across clients.
  • Ability to solve complex data challenges as well as internalize business use cases to find creative solutions to push clients forward.
  • Work with technical and creative personnel to implement, measure, and optimize cross-channel communication programs across clients.
  • Manage, nurture, and grow high-profile client relationships.
  • Bridge communication between technical team members in IT, product, and analytics, with less-technical executive marketing stakeholders.
  • Work with the Stacked Data Team to identify creative ways to unlock use cases and business opportunities within the inherited stack and data infrastructure.
  • Account for possible project challenges on constraints including, risks, time, resources and scope.


  • 5+ years in a growth, retention, CRM, or lifecycle role. Or, equivalent experience on an accelerated career path.
  • Experience leading cross-channel programs built on behavioral analysis, AB testing, advanced segmentation, and rapid iteration cycles.
  • Experience managing teams and thinking like a product manager.
  • Experience with strategic and design thinking processes, agile development, and lean methodologies.
  • Outstanding skills in presenting to both technical and executive audiences, whether impromptu on a whiteboard or via more formal presentations and demos.
  • Extensive knowledge of and experience with at least one of the following ESPs/communication toolsets: Iterable, Braze, Klaviyo, or Attentive.
  • Expanding knowledge of Martech stack architecture, data infrastructure, privacy compliance, API integrations, advanced segmentation, automation triggering, and cross-channel message execution + a deep curiosity to learn more.
  • Basic knowledge of and experience with CDPs, behavioral analytics, reverse ETL, and attribution toolsets including mParticle, Segment, Simon Data, Census, Hightouch, AppsFlyer, Branch, Amplitude, and Mixpanel.
  • Basic knowledge of and experience with database and Business Intelligence toolsets including Snowflake, AWS, Looker, Tableau, Mode (SQL experience is a nice to have).


We offer the opportunity and flexibility of a startup with the salary, security, benefits, and scaled impact of a big firm. As a small senior team, Stacked offers significant growth potential and ownership of your domain.

Salary + Bonus: $145,000-$170,000

Benefits + Perks:

We offer the opportunity and flexibility of a startup with the salary, security, benefits, and scaled impact of a big firm. As a small senior team, Stacked offers unlimited growth potential and ownership of your domain.

  • Revenue sharing bonus structure
  • Unlimited vacation policy
  • Remote first culture
  • Friday Deep Work Half Days: Half day of work on Fridays. No external meetings, no calls, structured deep work sessions (exceptions apply)
  • $1500 for equipment and office setup allowance
  • $1000 per calendar year for continuing education
  • $600/month contribution for premium-covered healthcare + dental + vision coverage for you (and partner or family)

In this current round, we are only accepting applications from US residents and can not provide working visas.

What to expect from the screening process: 
No cover letter necessary.
Application questions: A set of questions to help identify whether your skills and interests match the position. 
Introductory chat: A conversation with a Stacked team member where you can ask questions about the team and the role and we can get to know you beyond your application. 
Solve some puzzles: We will provide a set of exercises and problem sets that will reflect the technical and collaborative capabilities you’ll need to be successful at the role. 
This will provide us with a sense of how your current strengths and weaknesses line up with the daily activities in the role. It will also give you an opportunity to see how you enjoy solving the puzzles you’ll encounter at Stacked. 

Virtual Onsite: Interview with your potential future team members. These interviews will cover technical, work process, and managerial aspects of the job function. You’ll also have time to ask questions of the team. 
References: We will ask to speak to two or three people who can provide insight into how you work, your opportunities for growth, and the best way to set you up for success. 
Our Decision: If you’re selected we will provide an offer in line with the compensation listed. We will also connect you with team members and resources to support you in making your decision. If you are not selected at this round we will provide context and constructive feedback at your request.

Tagged as: braze, CRM, lifecycle, retention