Taught by Darrell Alfonso
Lead with Confidence: A Practical Workshop for Marketing Ops Mastery
About the Workshop
Join Darrell Alfonso, a renowned expert in martech and marketing operations, for an immersive workshop designed to elevate your career and optimize your marketing ops team. Whether you’re stepping into a leadership role or looking to enhance your current skills, this workshop offers a proven template with frameworks, steps, and guidelines to ensure your success.
This workshop comes with 7 pre-recorded modules to take immediate action and is paired with 4 live training sessions with Darrell Alfonso all kicking off on Jan 22, 2025.
Workshop & Training Overview
Through engaging live discussions and hands-on exercises, you’ll learn how to implement a successful marketing ops strategy. This workshop is crafted to help you get your marketing ops team on the right track and skyrocket your career to the next level.
Key Learning Outcomes
- Agility: Swiftly adapt to changes and challenges.
- Confidence: Lead with assurance and make decisive actions.
- Proactivity: Anticipate needs and seize opportunities.
- Self-awareness: Understand your impact and lead with empathy.
Additional Benefits
- A free copy of Darrell Alfonso’s book The Martech Handbook
- 20% discount on MOps-Apalooza.
- A free Pro Membership — for new members only ($249 value).
Workshop Agenda
Resources & templates included.
Day 1 | LIVE: Introduction and Foundations
Jan 22, 2025 at 11 am PT
- Introduction
- Goals for the Workshop
- Live vs. Recorded Sessions
- Expectations and Timing
- Marketing Driver Tree – AI powered
- Leverage AI for prioritizing and scoring initiatives
Day 2 | LIVE: Decision-Making and Team Structure
Feb 05, 2025 at 11 am PT
- Decision-Making Processes
- Tools and Frameworks
- Prioritization and Roadmap Creation
- Presenting the Priorities (actual examples from successful teams)
- Marketing Ops Team Structure
Makeup Sessions (as needed)
Feb 12, 2025 at 4pm PT
Day 3 | LIVE: Resources and Technology
Feb 19, 2025 at 11 am PT
- Resource Management
- Technology Management (including AI platforms)
- Campaign Operations Management (actual examples from successful teams)
- AI Operations Best Practices
Day 4 | LIVE: Advanced Practices and Conclusion
Mar 05, 2025 at 11 am PT
- Project and Process Design – AI-assisted
- Advanced Collaboration
- Crisis Management Playbook
- Maintaining High Standards
- Post Workshop Plan and Guide
- Conclusion
Makeup Sessions (as needed)
Mar 12, 2025 at 4 pm PT
Sale price:
$799
$999
Workshop Curriculum
7 Modules Sent In Advance:
1 - Crafting a Marketing Ops Mission Statement
Learn the purpose, framework, and examples of mission statements, with exercises to draft your team’s unique statement.
2 - Defining Marketing Ops Tenets
Understand tenets’ role in decision-making, explore real-world examples, and create core principles for your team.
3 - Developing a Team Charter
4 - Setting OKRs and Goals
5 - Structuring Your Marketing Ops Team
Explore centralized, decentralized, and hybrid team structures, their pros and cons, and decide the best fit for your team.
6 - Stakeholder Mapping
Identify and engage key stakeholders using mapping techniques and tools, with templates and a guided exercise.
7 - Goal-to-Support Mapping
Align marketing goals with support activities through frameworks, examples, and interactive mapping exercises. We’ll show actual examples from successful teams.
