Courtney McAra and Veronica Lazarovici present
Marketo Basics & Beyond
Designed specifically for first timers starting their marketing operations education or people transitioning from other platforms. Appropriate for Executives, Engineers, Interns and Analysts – if your role overlaps or integrates with Marketo but are still trying to figure out the jargon or processes, this is the series for you. Smart Campaign vs Program, Token vs Snippet, Batch vs Trigger. Set yourself up for success individually or when collaborating with stakeholders.
4 Courses as individual sessions, or as a Series
- Marketo 101 Navigation Basics
- Marketo 102 Operational Basic
- Marketo 103 Building Basics
- Marketo 104 Reporting Basics
Interested? Pre-register below
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We set out to create an education foundation for those who felt “left out” of the Marketo loop. Many MOPS professionals have been power users in other platforms, yet job or budget changes land you at a company who uses Marketo (aka Adobe Marketo Engage). Or perhaps you’ve climbed the corporate ladder and are no longer hands-on in technology, but you want to understand and speak to how data flows through the system. No matter what drives your desire to delve into the basics of Marketo, this course is designed to help you master the fundamentals so you can be ready for whatever gets thrown your way.
1
Marketo 101 - Navigating Basics
- Introduction to Marketing Automation
- Logging in for the first time
- Admin Panel
- Database Overview
- Marketing Activities Overview
- Design Studio Overview
2
Marketo 102 - Operational Basics
- Program Membership & Acquisition
- Channels, Tags, and Period Cost
- Consent & Preference Center
- Lead Scoring
- Lead Lifecycle Overview
3
Marketo 103 - Building Basics
- Forms
- Email Assets
- Landing Page
- Import a List
- Smart Campaign
- Email Program
- Event Program
- Engagement Program
- Default Program
4
Marketo 104 - Reporting Basics
- Segmentations
- Snippets
- Reports
Courtney McAra
Marketo Champion
Veronica Lazarovici
Marketo Champion
Courtney started her Marketing Operations career in 2010 and worked at both Marketo and SurveyMonkey, seeing both companies grow from small scrappy start-ups to trading on NASDAQ.
Her desire to make a greater impact led her to become an independent consultant in 2019. She now spends her time helping multiple businesses streamline their collective results and, when necessary, tame their wild databases.
—
Veronica Lazarovici is an award-winning Marketing Ops Leader backed by 7+ years of
implementing and optimizing tech stacks in startups and enterprise organizations.
Veronica is also passionate about building the Marketo community, leading 2 MUGs in Europe, and has won numerous industry awards. When not in Marketo, she loves spending time cooking with her son and paddle surfing around Mallorca, Spain, where they live.
