On October 3rd @ 10 am PT / 1pm ET
Leveraging Generative AI for Outbound Engagement: A New Paradigm in Marketing and Revenue Operations
In the ever-evolving digital landscape, marketing and revenue operations professionals are challenged to optimize their outbound initiatives with increasingly personalized and relevant content.
Join us to dive into the potential of Generative AI, particularly large language models like GPT-4, to revolutionize outbound engagement. We will discuss the principles of pain-centric messaging and account-level contextualization, demonstrating how AI can not only be used to automate tasks but also to scale meaningful, thoughtful interactions between vendors and prospects.
We’ll cover:
Understanding the Potential of Generative AI: Explore how large language models can revolutionize outbound marketing, from creating personalized content at scale to understanding and responding to customer pain points effectively.
Strategies for Effective AI Deployment: Learn how to integrate Generative AI into your existing operations, focusing on operationalizing data and implementing AI tools that enhance, not replace, human-led processes.
Measuring Success in AI-Driven Outbound Engagement: Discover how to gauge the effectiveness of AI-driven initiatives, including metrics for evaluating engagement, relevance, and the quality of interactions initiated by AI. Learn about best practices for continuously refining your AI-driven outbound strategies based on these metrics.
Meet the speakers!
Evan Dunn
Director of Growth Marketing at Syncari
Evan Dunn has spent a decade in tech, data, and AI. He started out in social media marketing and moved on to analytics, digital strategy, demand gen, and even product leadership at an early machine learning platform. Evan currently runs Growth Marketing at Syncari – and is trying hard to wrap his head around why your customer data is still a mess.
John Crawford
Founder of BlueprintGTM
Blueprint Intent is a tool for sales teams to identify which accounts need you now, why they need you now, and which specific people are responsible for solving the problems you can help with. We do this by monitoring daily for company job postings, helping you match your problems to those companies talk about in their recent jobs, and then identify which people took those jobs at the company so you know which company to target, when to target them, what to say to them, and who to say it too.
REGISTER FOR THIS EVENT
Thank you to our sponsor!
