Now Available On-Demand!
Mastering Data Quality for Marketing Ops: Insights from the 2025 State of RevOps Survey
For RevOps and Marketing Ops teams, data quality isn’t just a behind-the-scenes issue—it’s the key to driving alignment, efficiency, and growth. But achieving data quality maturity takes more than tools and technology.
This session brings together insights from the 2025 State of RevOps Data Quality Survey and the real-world expertise of industry leaders. You’ll learn what separates successful organizations from the rest and walk away with actionable strategies to overcome data challenges, implement automation, and foster collaboration across teams.
Key Takeaways:
- Exclusive insights from the 2025 State of RevOps Data Quality Survey.
- How to establish and enforce data quality standards that create real impact.
- Tactics to automate processes and reduce resistance to organizational change.
- Strategies to align RevOps, Marketing Ops, and Sales Ops for better results.
Data quality impacts every aspect of your revenue engine. Join this session to gain practical steps and expert-backed strategies that you can immediately apply to unlock better performance across your organization.
Meet the speakers!
Jessica Kao, Senior Marketing Operations Leader
Jessica is an innovative thought leader in the MOPs and Martech space specializing in the B2B space. She’s led the Marketing Operations and Martech at numerous companies, including start-ups and global enterprise companies. She’s been a 7x Marketo Champion, Marketo Champion of the Year, Marketo User Group Leader of the year and 2021 Adobe Experience Maker award winner for leading digital transformations. She’s led global teams owning MOPs, Data and Analytics, Web Ops, Ad Ops and PMO for enterprise companies with a concentration in B2B SaaS companies. Prior to that, she helped dozens of companies get the most value from their marketing automation as a marketing operations consultant.
Camela Thompson, Head of Marketing, RevOps Co-op
Camela Thompson has been called “a true RevOps unicorn” and has held prior roles as Head of RevOps and VP of Marketing. She is Salesforce admin certified, a complete data nerd, has acted as primary admin for Marketo, Hubspot, Eloqua, and Zoho. She’s into #badjokemonday and loves her two dogs, Kevin and Annie.
Ali Rastiello, VP, Revenue Operations, Health Catalyst
Ali Rastiello, the VP of Revenue Operations at Health Catalyst, bringing over 25 years of experience in sales, advertising, and marketing. For the past 15 years, she has specialized in the B2B tech space, focusing on integrated campaigns and revenue operations. As one of Marketo’s first 500 customers, Ali has been at the forefront of modern marketing, advocating for clean data, streamlined processes, and effective Martech stacks as key drivers of growth. Her expertise in leveraging technology and operations makes her a leader in transforming marketing practices to accelerate business success.
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