Course by Pranav Piyush
Marketing measurement, experimentation, and forecasting
Learn basic concepts of statistics to help you find the correlation and causation between your marketing activities and your business outcomes. This will elevate you to the top 10% of marketing ops professionals when it comes to attribution, return on marketing investment, and executive communication.
Free Course:Marketing measurement, experimentation, and forecasting
Learn advanced techniques to level up your marketing mix modeling, incrementality testing, and forecasting skills. This will elevate you to the top 1% of marketing ops professionals when it comes to attribution, return on marketing investment, and executive communication.
1
Why use statistical methods for attribution?
2
What are the biggest challenges with these methods and how to overcome them?
3
What tools and technologies can you leverage to do this yourself?
4
How do the best teams leverage this to drive action and change?
Pranav Piyush
Paramark.com
CEO & Marketing Ops Pro
Pranav is a seasoned marketing strategist, known for aiding CMOs in optimizing their marketing mix through measurement, experimentation, and forecasting. His experience spans leading growth, product, and customer marketing teams in mid-sized to public companies. With a diverse background that includes roles in Product Management, Strategy, and Consulting across the US, Europe, and Asia, Pranav brings a wealth of knowledge to his course on Marketing Measurement, Experimentation, and Forecasting at MarketingOps.com.
