Member Vault

A Webinar Workflow that Actually Works

Webinars shouldn’t feel like a one-off scramble—or worse, a wasted effort after the live event ends. In this session, Mary Batchelder breaks down a proven, repeatable webinar workflow that helps teams run smoother programs and extract more value long after the event is over.

AI in Ops—How to Scale Adoption Without Losing Control

Marketing Ops leaders are under pressure to “make AI happen.” But most GenAI rollouts stall—either blocked by risk, fragmented across teams, or too shallow to drive results.

Take Control of Your Finances: Using Financial Performance Metrics and Scorecards to Manage Your Business

Establishing the right financial metrics that matter for your business and then using scorecards to track them and make informed, data-driven business decisions

The ONE Skill You Need to Master 15k+ Tools, Navigate AI, and Make Money

Behind every shiny tool, AI promise, and bloated tech stack lies one skill that separates the pros from the rest.

Your Customer has the Problem

In fast-moving businesses, speed matters—but speed without context can waste time, energy, and resources. In this live workshop, you’ll learn how empathizing with your customer can transform

Virtual-only Session: A Marketer’s Guide to ChatGPT + Midjourney for Eye-Popping Images

Ever find yourself stuck with bland visuals that do nothing for your content? Or a long wait time to get help from your design team? Say goodbye to stock photo fatigue and dive into the world of generative AI image prompts.

Virtual-only Session: Battle of the MAPs: Marketo v Pardot v HubSpot

You've joined an org and are logging into a new MAP you have never used OR your org decides that one MAP is better than what you have. This session will talk through the differences and similarities of three key systems: Marketo Engage, Hubspot and Marketing Cloud Account Engagement ----> with a twist though by presenting from the lens of a week in the life of a MOPs professional.

Virtual-only Session: Quit Lead Scoring, Focus on Funnel Definition Instead

Many organizations feel the need to implement intricate lead scoring systems in order to compete in our increasingly digital business environment. But the truth is, most companies don’t need it. If you’re feeling the pressure to start scoring, join us in this session as we explore the many pitfalls organizations face when attempting to implement lead scoring and what you should probably do instead.

Virtual-only Session: Unleashing Revenue: Empowering Marketing Ops for Actionable Insights and Impactful Analytics in SaaS

In today's rapidly evolving SaaS landscape, unlocking revenue drivers and making data-driven decisions are essential for success. This session will delve into the world of Marketing Ops, exploring how to build a sustainable and actionable model of marketing analytics. Attendees will gain insights into striking the right balance between depth, breadth, and speed of analytics to keep pace with the dynamic SaaS business environment. The session will also tackle the critical aspects of attribution, influence, and contribution in shaping the marketing narrative. Additionally, the importance of prioritizing storytelling as a means to deliver better outcomes, going beyond conventional dashboards, will be emphasized.

Virtual-only Session: Data Wars: Unleashing the Force of Marketing Automation Analytics with Email Performance Reporting

In dynamic marketing landscape not so far, far away... where personalized engagement and timely interactions are paramount, harnessing the power of marketing automation has become an indispensable strategy. However, the true value of marketing automation lies not just in its execution, but in its data-driven insights. Join us in this engaging presentation as we delve into the world of marketing automation analytics and how email performance reporting can turn you into the Jedi Master of Marketing Analytics.

Operationalizing a Composable Architecture

Composable architectures are increasing in popularity due to the need to be adaptable in an ever-changing technical environment.

Elevating Marketing Ops From Tactical to Strategic Leaders

Tired of being seen as a team that just responds to tickets? Ready to be responsive instead of reactionary? Dani Worthman, Director of Marketing Operations at Headspace, will share insights on elevating marketing operations from tactical executors to a strategic powerhouse.

From Silos to Cohesion: Zendesk’s Journey of Tech Stack Transformation

This session will explore the Zendesk Marketing Ops team's journey to achieve seamless identity resolution, orchestrate omnichannel customer journeys, and deploy targeted marketing campaigns with cutting-edge tools like the Adobe Experience Platform and Real-Time Customer Data Platform (RT-CDP) Discover the critical role of data quality and orchestration in ensuring the success of this ambitious project, and gain insights into the ongoing build process.

Choose Wisely: Selecting Technology with Intention

Having over 14,000 Martech options makes it hard to know where to focus when you’re responsible for your organization’s technology roadmap. It’s easy to find yourself reacting, rather than being ahead of the game. The needle in a haystack metaphor seems to get more appropriate every year.

From Chaos to Clarity: Process Mapping for Effective RevOps Technology Management

This session delves into the significance of conducting a process mapping exercise for revenue technology stacks. Attendees will gain insights into collecting information on their current technology landscape, translating it into visual representations, and identifying areas for enhancement.

Patrick – Zero to GTM Hero- How One of Uber’s Newest and Smallest Teams Earned Their Seat at the Strategy Table-

Jessica Jones – Unlock the Power of Your Data

Joe Rietz and Cory Gabor – Vercel – PLG’d Up- How Vercel Overcame Scale Limitations

Ari C – Nvidia – Propensity to (Anything)

Future Proofing your Marketing Operations in the Age of AI

Session 6 | Summer Camp 2022 Marketing Ops Cross Team Collaboration

Session 5 | Summer Camp 2022 Marketing Operations Push Back – The Right Way!

Session 4 | Summer Camp 2022 PLG: The Modern MarTech Stack and What MO Pros Need to Know

Session 3 | Summer Camp 2022 | Analytics that Matter: Actionable insight through hypothesis-driven thinking

Session 2 | Summer Camp 2022 – Three Forces Changing Martech

Wrangling Chaos – CMO and Marketing Ops alignment

Marketing leaders and Marketing Ops teams often share the same goals, but they speak very different languages. When alignment breaks down, the result is confusion around priorities, strained relationships, and constant friction over investments like headcount, campaigns, and technology.

The Language of Scale: Marketing Ops at the Leadership Table

As organizations scale, MOps moves beyond execution by translating systems, data, and automation into the language of growth, velocity, and confidence that leadership understands. Operational levers like lead management, data integrity, and campaign architecture drive momentum and clarity across the business, without needing to justify every decision through ROI.

Does your Organization Need Multi-Touch Attribution?

Join Drew Smith (Founder and CEO of Attributa) and Andrew Dimmick (specialist in marketing attribution) for a practical, actionable conversation on how to decide whether multi-touch attribution is actually right for your organization.

Architecting MarTech 2026: Taming the Agentic Wild Card

Balancing the Magic 8-Ball of Probabilistic AI with the Deterministic Needs of the Enterprise

Build It Live: Can a MO Pro Automate Reporting in 60 Minutes?

Can a MO Pro automate reporting + data in under an hour? Tune in for a live, no-fluff AI build using Customer.io + Antigravity AI.