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The complete archive of MarketingOps thought leadership, from conference keynotes to member workshops. All in one place — exclusively for MarketingOps members.

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MOpza25

58 sessions

  • opening-keynote-featured-image

    Opening Keynote

    by Mike Rizzo, Audrey Harze

    Join your community leaders, Mike Rizzo and Audrey Harze for the opening keynote as the share the state of the community, what's next and then enjoy the opening session speaker Mike Simmons!

  • opening-keynote-featured-image

    Opening Keynote

    by Mike Simmons

    Join your community leaders, Mike Rizzo and Audrey Harze for the opening keynote as the share the state of the community, what's next and then enjoy the opening session speaker Mike Simmons!

  • expanding-the-scope-of-mops-to-include-ma-operations-featured-image

    Expanding the Scope of MOPs to include M&A Operations

    by Kelly Greenwalt

    In this session, we will explore how Marketing Operations can add value to Mergers and Acquisitions (M&A).

  • camp-mopza-future-proofing-mops-build-the-strategic-skills-to-lead-in-the-age-of-ai-featured-image

    CAMP-MOPZA | Future-Proofing MOPS: Build the strategic skills to Lead in the Age of AI

    by Jess Kao

    In the age of ai MOPs has the opportunity to demonstrate more than ever how it can be the strategic partner to your company to lead through the AI transformation.

  • camp-mopza-engaging-leadership-with-a-return-on-technology-investment-story-featured-image

    CAMP-MOPZA | Engaging Leadership with a Return on Technology Investment Story

    by AJ Sedlak

    How do you calculate the true ROI of a tech proposal? How do you estimate its benefits and measure its impact? These aren’t just questions—they’re challenges every leader in marketing, marketing ops, and revenue ops face.