Hey MarketingOps Community,
It’s hard to believe it’s been a year since we shared our story of pulling off a $1M conference before even hitting our first million in revenue. Looking back on last year’s journey, I’m amazed by how far we’ve come. This past year, our community, our events, and our mission have only grown stronger, thanks to each of you who believes in and contributes to this space.
We set out to create a place for MarketingOps professionals to connect, learn, and elevate our field together—and wow, did you all show up!
Not only have we built on last year’s momentum, but we’ve also expanded our reach, offerings, and impact in ways we could have only dreamed of back then. So, let’s take a moment to celebrate what we’ve achieved together.
For those asking, the recordings are AVAILABLE NOW in the virtual portal. They will be available through Jan 31, 2025. After that, we’ll move them to our member vault.
Before we get into it, there is NO WAY we could have done this without our incredible team. If you see these folks around the community, please give them a giant virtual high-five or hug 🙂
This year, we had 437 in-person attendees, 670+ overall, with the online audience watching the live stream!! We hosted 83 sessions, with each session averaging 90 attendees. Those numbers reflect not only the dedication of our community but also a year-over-year growth in engagement. And it doesn’t stop there; our attendees didn’t just show up—they stayed, with sessions averaging around 36 minutes in length. So far, the first week post-event we’ve seen each session capturing about 6 views on the on-demand playback already sessions.
But the numbers only tell part of the story. What inspires me most is the energy you all bring to this community, whether through deep-dive conversations, sharing insights from a session, or simply being there to support fellow members.
Our sessions this year tapped into some truly hot topics and sparked incredible conversations. Here’s a look at the sessions that saw the most love from you all:
These sessions highlight how our field is evolving and embracing new approaches, from AI to alignment with sales and marketing strategies. Each speaker, each attendee, and each bookmark speaks to the dedication within our community to stay on top of emerging trends and build skills together.
To everyone who partnered with us this year: thank you for fueling this community. A special shoutout to Diamond Sponsor, Openprise; Platinum Sponsors, Datagence and Data Axel; and our Gold Sponsors, Knak, Insentric (DemandLab), Paramark, and RevenueHero. Your support enabled us to bring together the people, ideas, and resources that make MarketingOps the dynamic field it is today. And, of course, a big thank you to our Silver Sponsors like Emmie Collective, Calibermind, Algomarketing, Domo, ChiliPiper, Cheq, and many others, along with our event and community sponsors who contributed to making this year’s event unforgettable.
And while we’re celebrating, let’s talk about what’s next. Our next event, Spring Fling, is just around the corner, and I can’t wait to see everyone there! Tickets are also available for MOps-Apalooza 2025, so don’t miss the chance to secure your spot.
Don’t forget to grab a copy of the latest State of the MO Pro research for insights that will guide you into 2025. Download the report we released at MOps-Apalooza here: https://marketingops.com/state-of-the-marketing-ops-professional-research-2024/
You can also read Scott Brinker’s thoughts on the report here.
We’re also getting ready to open our call for speakers soon! If you’re interested in sharing your expertise with the community, keep an eye on your inbox—make sure you’re subscribed to our newsletter to get all the updates. And if you want to take full advantage of what we offer, consider signing up for a Pro or Pro+ membership, which gives you access to exclusive benefits at our events and beyond.
As I look back on this past year, I’m more excited than ever for what’s ahead. We have the strength of this incredible community pushing us forward, and together, we’ll keep raising the bar for MarketingOps.
With gratitude,
Mike Rizzo
CEO, MarketingOps.com
Mike Rizzo, is the Community-led Founder of MO Pros and MarketingOps.com. With his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs. He is the founder of MO Pros - The Community for Marketing Operations Pros that is growing with an average of 110 new members every month. He is also the co-host of the podcast called Ops Cast by MO Pros. As the founder of MarketingOps.com, Mike is taking a community-led approach to building resources that are purpose-built for MO Pros.
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