MOps-Apalooza Is Evolving: What Comes Next for the Community

If you’ve been thinking about attending MOps-Apalooza, this is the year to do it. Because 2025 will be the final time to experience MOps-Apalooza in its current format.

We’re evolving, and that’s a good thing.

Why make this change?

The response to MOps-Apalooza over the years has been incredible. Every time we gather, the feedback is clear:

“We want more. We want to connect more often.”

That message has stuck with us.

The pace of change in MarTech and go-to-market operations is accelerating fast. And while an annual gathering is powerful, it’s no longer enough. The time between events leaves too much space, space where the community could be learning, leading, and sharing in real-time.

So we’re making a shift. Just like our membership changes we announced earlier this year, this change allows us to reinvest our resources back into this community to serve us all better.

What’s changing?

This October in Anaheim will be the final MOps-Apalooza in its current 3-day, hybrid form. And it will be unforgettable.

But after that? We’re moving toward something even more impactful:

• We’re investing in more events with local chapters that bring that “summer camp” energy to your region year-round.
• We’re leaning into our digital-first platform so you can access content and community more easily, more often, from anywhere around the world.
• We’re introducing more frequent connection points for learning, growing, and leading together.
  

We’re not stepping away from what made MOps-Apalooza special. Instead, we’re spreading it out, making it more accessible, and doubling down on the magic that happens when MarketingOps pros gather with intention.

If you want to hear directly from Mike and Audrey about this decision, you can check out this video.

Don’t miss the final year.

This year’s MOps-Apalooza will be the last chance to experience the event in its current form. If you’ve ever been on the fence, now is the time. Join us October 27–29 in Anaheim — not just to celebrate what we’ve built, but to help launch what’s next.

And yes, there may be a few surprise giveaways (MOps-Opoly boards included).

We can’t wait to see you there.