Martech Demo of


Have you ever wanted to host a conference for your customers, prospects, users, or even your team? 

Have you wondered how on earth you can do that either in-person or virtually — or both!?

Accelevents gives us a No Bullshit look at their platform for hosting incredible and engaging conferences and events.


January 2022

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34 min

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 All right, John. It’s my favorite thing to do the no bullshit demo, and you and I have a good working relationship. We talk about your product a lot, and you’re an incredible supporter to our community. So it’s about time we did this No bullshit demo for the community.

Yeah, I’m, I’m excited to do it.

Excited that I get to chat with you twice. Yeah, twice in a week. You’re probably getting sick of me, but hey, um, I’m excited for this. So I wanna dive right in. We’ll cover these questions. Um, and if you want to elaborate, go deep anywhere, uh, I may end up picking your brain on a couple things that you say.

Um, I try to try to operate like, uh, a real marketing ops buyer in this scenario. Uh, so sometimes I come up with other questions along the way, but let’s, let’s go ahead and jump.

It’s more fun that way. . Yeah, exactly.

So, all right. Our first question is, you know, tell us a little bit about what this product is, what it does, why does it exist?

Yeah, definitely. So Excel events is a event management platform for facilitating every format of event. So everything from full-fledged virtual conferences, through hybrid events, in-person events, and not just your larger scale conferences, but also your webinars and your field marketing events, and ultimately, We’re bringing all of that under one roof.

So Mo Pros only have to be dealing with one platform across their teams, one repository for all of that event related information and one place to integrate with the rest of their tech stack.

Hmm. That’s super, super interesting. So, like, my understanding, just, just pulling out a little bit more of the background there, just because I’m interested in it, um, you know, you guys.

Really, you’ve done an incredible job enabling the online virtual experience, but you’re also there to help support the in-person piece as well. And my understanding was that you guys started an in-person and for a lot of reasons, obvious ones, , uh, you had to pivot. So just maybe a little bit more color on the background of how y’all.

Yeah, definitely. So we, we were an in-person only solution for about five years and you know, as you mentioned, for obvious reasons we had to pivot. Today, we’re actually trying to, uh, shift that reputation a little bit because a lot of people just know us on the virtual side of things, the virtual event side, but we facilitate everything on the in-person side from badge printing to mobile apps for attendees onsite, the check-in experience, lead capture for exhibitors.

So all of that, again, under one roof and fully. With the intention of just making life easier for event organizers. I started the business frankly because of that, because the event tech out there was making life harder. And, uh, in the world of events, you spend hours, not hours. You spend months building this experience that culminates to a couple of hours and, and you know, everything has to go right and the minutes and hours leading up to that.

You need to know that the technology there is there just to, to support you.

Uh, I’m gonna, I’m gonna date stamp this moment in time because like we just launched or announced our intent to do MOA Pza for the very first time. And so like, I feel like I’m gonna leave this conversation with even more anxiety than I already have because You’re right, right?

Like, Everything that you build around a virtual or in-person experience culminates into just a couple hours of content most of the time, right? Yeah. And so having a technology provider, uh, and partner to help make that as easy as possible,

is really, and yeah, Mike, I mean, if we can help you get an extra hour of sleep the night before your event, then frankly, we’re doing our job.

Yeah. . Yeah, exactly.

Um, all right, so let’s talk a little bit about why a marketing operations professional might actually use your. Um, maybe think about some of the, you know, you’re really good at the technical aspects of, of what’s going on with Excel events. So think through like maybe a handful of examples.

Three would be great, but one or two is fine. Um, where does it really shine in terms of like a marketing ops, tech stack, and why a marketing ops professional would really appreciate it?

Definitely. So, you know, I’ll use Zapier as the first example because, well, everybody. Our community knows them, right? Uh, so they’re a customer of ours.

They host their annual user conference and product launch event on our platform. And a couple of the reasons that it’s so valuable to them, one being around branding. So the experience is fully branded with the Zapier brand. Uh, in fact, there’s not even any reference to Excel events anywhere throughout the the platform, um, which is very important to them because they’re a very brand forward, brand conscious company.

Another aspect of it is extensibility. So not only are they able to design it from an aesthetic perspective, As they need to for their brand, but they’re also able to, through the modularity of the platform, design the experiences themselves, particularly on the virtual side, around what it is that they’re trying to accomplish, how they’re engaging their attendees, their audience, their presenters, and even going beyond that, the way that they’re integrating things like gamification so that they can ensure that they’re incentivizing that engagement throughout the experie.

Um, and then, you know, another example is, uh, SolarWinds. So SolarWinds is a company where they’ve implemented the solution company wide because for the the marketing ops team, it means that they’re not dealing with a separate platform for badge printing, another mobile app, a webinar platform, a registration platform, and a virtual event solution.

With us across all the different departments and teams, they have one platform that they can rely on, that they can become an expert. and they don’t have to deal with different decar compartmentalized data silos that are also then having to flow back into their marketing automation platform, their crm, their data warehouse.

All of the data is structured in one unified fashion.

Hmm. That’s a huge call out. I mean, we know , you know, switching costs between tasks and different types of roles and responsibility is, is just horrible. Right? Like when you’re trying to manage different pieces of mar. Um, let alone if you’ve got one embedded team or or person responsible for this stuff that, you know, heaven forbid they churn, right?

They decide to go to another company, and now you gotta reestablish training and education. It makes it a lot easier when you’re like, Nope, this is the tool that we use for all of these things. . Um, I for one, have. Much easier to streamline the operational process, uh, in using Excel events and, and just centering our focus around, okay, well if we just use this one tool, how do you maximize the ROI out of it?

And like, that’s what I’m hearing from those two examples, right? Like, when you’ve got this one solution, you start to open up the creative juices of like, okay, now how do I really maximize and leverage this thing? So that resonates. Super, super well.

Yeah. I mean, once you can get out of having to come up with a different process to do everything and you’ve got one process across the board really allows you to focus on the things that actually matter, the differentiators, and you know, especially going even beyond the the marketing ops department, but thinking about the event planners that.

Are the ultimate end user of the platform. I mean, these are the people that, they’ll go from climbing a ladder and replacing a light bulb to doing artwork within a span of 15 minutes. They need the control back in their hands. And what our platforms ultimately enabling is it’s, it’s giving them that control so that they don’t have to be harassing the marketing ops team or the web dev team or another team to get things done.

Mm-hmm. . Mm-hmm. . Yeah. Wow. Super, super powerful.

With Excel events, every single event gets in a, gets a landing page that is customizable both in the banner and logos, as well as the color schemes and the verbiage as well. On top of that, you can also move around and remove any modules that are not being used.

For example, if you’re not leveraging exhibitors for a particular event, you certainly take those away. You can also make them the first tab that it’s available, and maybe you call them the vendors. I. on the platform for every single event. You’re able to have unlimited registration types as well as unlimited registration fields that include, uh, conditional logic as well, so you can get all the information required or not from all of the attendees that are coming to, or all of the registrants that are signing up for an individual event.

Once an attendee has signed up for set event, they will get a confirmation email that is, that is customizable using. our template builder, but they can also head down to the agenda where they can start building their personal schedule for every single event, including registering for the sessions, as well as adding those individual sessions to their own calendar, such as their Apple Calendar or Outlook.

When the attendee actually arrives at the event, they’ll be able to be checked in. Just to give you a quick peek at the back end, you’re able to design the badges that are specific to each registration. , they can pull in dynamic fields such as the name, a profile picture, company title, allergy restrictions.

Anything that might need to be pulled in for a specific attendee can be pulled in using the custom field on the, on the badge build. Uh, badge designer, excuse me. Now, once an attendee arrive the event, they’ll scan the QR code that was sent to them right here on the kiosk. Of the admin app or certainly what can be used is individual smart devices by the check-in staff.

Come here, check in, scan that badge, confirm their information, and the badge is then printed. Once the badge is around their neck, they’re able to head up and start using the Excel events app. In the Excel events app. They can manage everything going on within an in-person. Starting with the sessions overall or the actual sessions that they personally have signed up for under the agenda.

That way they can keep up with their actual agenda. They can head to the individual sessions and interact on their phones, through the chat polls and q and a. All of that information, of course, is tracked just like with the virtual event hub as well and attend. These are all also able to interact with other attendees through chat.

They can connect with set attendees on the people tab. They can even request meetings with these attendees again, all right, here through the Excel events app that would take place at some point over the course of this event, they can also head over and check out our exhibitors or, or your exhibitors, learn more about them, link out, connect with the individual representatives in a specific booth.

Of course, all of this is tracked for lead capture, but for, for actual lead capture, for, for more lead capture, I should say, for those exhibit. , if they’re added as exhibitors on the platform, they’ll be able to head over and go to the Myi booth area and actually scan the badges of other at of individual attendees to capture the leads or lead information.

I should say, if you’re hosting a hybrid event for the folks at home or online, I should say, they would enter into the virtual event hub right here where we have a lobby that contains such things as the activity stream, which is the Facebook style. A live chat. Now this chat is dynamic to the part of the platform that an attendee would find themselves in.

So this is the lobby chat, but there’s a main stage chat, a chat for each individual exhibitor booth, so on and so forth. In the top right, we do have the banner ad space. That banner ad is, uh, carousel style. So every couple of seconds a new logo will flash by on a per logo basis. Your team can decide how long each logo appears.

as well as which logos appear where. So all 25 partners for your particular event might be in the lobby, but during the main session or the keynote, maybe it’s just your keynote, your, your marquee, your key speaker, excuse me, key sponsors or perhaps, um, you’re selling different space in different sessions.

And finally is going to be the leaderboard for gamification. The gamification leaderboard is a great way to drive attendees to certain parts of the platform or to engage with certain folks. For example, they may get points for going to spec specific sessions or spending a certain amount of time in specific sessions.

They also might get points for going to certain booths over others. They might get more points for going to certain booths. for others as well as certain activities. For example, if Corbell here is a platinum level partner and they have an exhibitor booth, the attendee might get a hundred points for going to that booth and downloading their pdf.

But for company X, Y, Z, if they’re a silver level booth, you might want to say the attendee only gets 10 points for visiting their booth. So again, you’re incentivizing ’em to move around the platform, but also to go to one partner over another. And they can also keep up with the challenges they’ve completed and and the challenges they still have, not to really move them around to remove some of that guesswork.

Finally, on the customization front, just like with the landing page I showed a few moments ago, Banner logo, color schemes is dark and light blue here, as well as all of the tabs in the lobby and all of the tabs in the left hand navigation can be turned off if they’re not being used rearranged and renamed.

So perhaps it is a, a, uh, vendor heavy event and maybe it’s the vendor pavilion and in of expo and it’s up here instead of where the lobby is.

All right. So we talked in your examples, you actually talk about sort of this one platform that helps you, um, standardize a process, right? And then data’s moving around.

Right now, what are the typical integrations that a Mopro would expect to see, um, within sort of the Excel events environment? Yeah,

so the, there’s three major categories. One is payment processing, uh, so Stripe and Square, the primary payment processors there. But from a, you know, the, the data that I think we mostly care about, it’s CRMs and marketing automation platform.

So HubSpot and Salesforce being the two largest, uh, followed by Marketo and. . Okay.

Very good. And so you are then automating the, the, the flow of like reg data and like probably custom questions in there, right? Over to like a CRM of some kind, like HubSpot for

example? Yeah, exactly. So any of the registration data that’s collected and any custom properties associated, it will flow over.

Um, but beyond that, it’s, it’s also. as being associated with, uh, list. In the case of HubSpot, it would be lists and HubSpot marketing events. In the case of Marketo or Salesforce, it would be, um, a campaign or a program. Mm-hmm. . Yeah, like

campaign statuses, that kind


stuff. Exactly. And then, and then also not just grabbing, did this person register for the event?

Did they attend the event? But also what did they do through polling q and a chat? How long did they participate in different sessions? So you’re getting a lot more information than just were they. .

Mm-hmm. . Mm-hmm. , which is like, you know, for those that are doing advanced lead scoring and engagement mo models, right?

That can be really, really helpful. Um, the, the engagement data alone that I’ve seen in Excel events is quite robust. Like it’s, um, I wouldn’t call it overwhelming by any stretch, but it’s like very opportunistic, right? I’m looking at it going, okay, well how could we, again, maximize the value out of the output of this event?

Um, and when we’re a small team, at marketing It’s like, okay, well I’ll, I’ll get what I can out of it. But for larger teams, like lots of ripe opportunity there.

and, and one of the things that we’re, we’re seeing and hearing conversations with Mo Pros is the focus on first party data. Right now with the reduction in third party cookie tracking, just events are one of the most powerful mechanisms for capturing that information.

And if you think about it compared to something like any book download or even just a webinar, you’re really just getting that point in time information versus an event where there’s more experiences. that you can capture information from. It’s really helping you to understand the profile of those attendees and how engaged they are as you think about the rest of your, uh, go-to-market strategy.

Yeah, I think that’s

huge, right? Like when you’re curating an event. So Mo Pros that are looking to think about how to strategically enable sort of an event function online or in person, it doesn’t matter, you know, there’s probably a hypothesis, right? We believe certain types of content might resonate with our audience.

And so as you structure an event on Excel events, like, gosh, you know, certain categories of sessions or certain categories of booths that you, that you put together or whatever can, can pay credence to the idea, the hypothesis that like something is gonna resonate with one persona over the other. And so you could pay attention to all that metadata to try to understand like, Hey, is our hypothesis right?

Is this content resonating with our audience? And. , which Sessions got the most attendees during the live session and maybe even past,

right? Yeah. And you know, I’ll take that a step further. So you may be a multi-product company and you may host a event that has a number of different tracks going on simultaneously.

And if you notice, I’m gonna use HubSpot as an example here. Let’s say that you’re HubSpot and you’re hosting Inbound and you’ve got a customer who’s using the CRM product and the the marketing hub. But you notice that attendees from that company have been checking out a bunch of sessions related to the service.

well, you can use that information to flag something internally. Let your CS and account management team reach out to them and figure out, okay, well maybe they’re coming up for renewal with this other product. We should be reaching out and figuring out if there’s an opportunity to expand the account.

Yep. Yeah,

that’s a good call out for sure. Yeah. I love, uh, anyway, okay, so we’ve gone down the path of , let’s say. I feel like I could go down this rabbit hole forever. Um, so we talked about integrations. Um, so let’s, let’s try to like level. The, the, the buyer here, right? Yeah. Um, every mopro is gonna be working at different sizes of organizations, um, and certain products are certainly built for the enterprise versus the startup.

Where is your average size of your customer today, and who are you trying to sort of build

for in terms of the typical customer for us, uh, I would say series B and Beyond. So often the first event Professional has been hired by the organizations. Sometimes we’re seeing like demand. Uh, getting involved with hosting the events before they brought internal resources on to, uh, to be focused on events.

Certainly some companies outsource that entirely and work with event production companies, event management companies to help run that side of things. But, uh, yeah, ultimately it tends to be series B and beyond, generally companies of about 50 employees. And up is when we start to see them turning towards, uh, events as a, as a major channel.


and I think, you know, , if. , if I’ve learned anything in this landscape, at least right now. This shift back towards this, um, relationship building brand elevation and content creation. And not like inbound content, but like real demand capture and education and thought leadership, like events are where it’s at, right?

Like that’s how you can, whether it’s online or in person, like that’s where it’s

at. .

Oh, it’s so true. And, and the opportunity to put your advocates, your customers in front of your prospects is the most powerful thing you can do.

Yeah, without a doubt. Okay, cool. So we understand roughly average size. Um, so let’s talk about time to complete an implementation of Excel events.

Yeah, um, probably runs the gamut, depends on the size of the event, but would be curious like, look, I’ve signed up for Excel events. When do I expect to be able to go live?

We had somebody who had a virtual event scheduled the next day, pivot over to us same day because they didn’t trust the platform that they were.

yes. So it can be done very fast if needed, but generally people are using us all the way through from, from the start of registration and sometimes even before that, if they’re doing call for speakers or call for presentations. Uh, so generally we’ll see the implementation begin about a month before they open up registration.

Not because they need to, but just because no reason to rush it. And, um, that’s obviously in the case where, you know, we’re talking about the first event that they’re gonna be host. From there. Naturally it starts to expand, uh, other programming and other formats used throughout the organization. The setting up on the integration side of things is a click of a button so that, you know, that aspect.

It’s all very easy to map custom properties and, and and whatnot. Um, certainly we have an open api, so if somebody’s building upon us, that’s really at the, uh, the mercy of how long the engineering team on their side is gonna take. move that data around. Yeah, yeah, for sure.

Okay, so we’ve talked about average size.

Um, some expectations around, apparently I’ll just be able to spin up an event in 24 hours, so that’s pretty cool . Um, but no love, love that it can move quickly. So how about the pricing model? Um, and as you think about, you know, this pricing model, like do we have to engage your team for setup costs or anything like that?

Um, tell us a little bit about how that’s. .

Yeah. So from a pricing perspective, uh, for a single event, it starts at 5,000. We offer single event pricing and annual subscriptions. So we, you know, intention here being, we wanna lower the barrier to entry. We wanna make it easier for everybody to host an event.

And because the setup and onboarding is so easy. We don’t have to force you into an annual contract in order for you to get up and running with our platform. Hmm. So, um, again, starts at five grand. There’s no hitting costs, there’s no onboarding costs. We’re gonna work with you and get everything up to speed and ready to go for you and make sure that, uh, you have what you need to, to successfully run your event.

When it comes to. day of, if you want, we do offer professional services. If you want our team to essentially act as an extension in your team, that’s certainly, certainly available. We charge for that. Um, but that’s not something that you need. It’s more a matter of what you want. Yeah. Yeah.

Preference on that one.

That makes sense.

On main stage in sessions. , these two areas are very functionally similar. They both allow the option for live content, pre-recorded content, a mix of the two. All content can be recorded and and is available for on-demand viewing for up to 30 days. The speakers can use our native streaming, so there’s no need to bring in third party platforms such as Zoom.

Certainly can, but not required. , as I mentioned earlier, every session can have its own set of its own chat polls and q and a as well as its own set of sponsors for that session. Those, those sponsor logos are clickable and those clicks are course tracked. The only difference between these two areas is the main stage where you’re gonna have your, your keynote session, so there’s only one piece of content happening on the stage at a time, whereas in the sessions areas where you can have your con.

for simultaneous sessions. There is no limit to the number of concurrent sessions on the Excel events Virtual event hub. Other than that, these two areas are the same. It’s just that one. Very small but significant difference, a different type of session. We also offer other workshops. The workshops, unlike the staging sessions that I showed you before, allows for more attendee interaction because they can be seen and heard.

Whereas the main stage in sessions areas are web, more webinar styles, so one to many. In this particular session type, you can have a 25 folks on screen with nine, sorry, nine on the camera now, but, uh, 25 on the screen and two 50 in the room. Overall. You can also have breakouts. These sessions can also be recorded and have their own chat polls and q and a as well as their own reporting, just like with the staging sessions, so you can track who is their live, who watch it on demand, and of course, all the answers to the polls questions asked and the chat history.

These can also be run con. On the networking side, we have two options. There are meetups and there are lounges. on the lounge side, we have the option for you to have as many lounges as you’d like. These are great freestyle networking. I like to think of this topic-based forums and a attend. We can head in here, they can, uh, chat on the stream.

They can have live chat. Of course, I should say. They can post on the stream and they can also join a live video forum, very similar to the way the workshops work. It’s just an open room, the difference being where a workshop is on the agenda for a certain amount of time, whereas this lounge is open 24 7 throughout the course of the.

It’s a good thing to have for multi-day events or for attendees to jump into before and after content. On the more structured side, we do have the meetups. Now the meetups are because they, they’re structured because they are on the agenda, so they’re for a certain amount of time, and when the attendee jumps in, they can be matched up with another attendee for a live one-on-one speed networking round.

Now, because this is speed networking, once the. matches up or completes this timer, they’ll head off to the next person they’re matched up with, and they’ll keep doing that until they run out of matches. Your team is able to decide how long each one of these rounds last, so this one’s 30 seconds, but it could be five or 10 minutes.

Or longer or shorter. The matches are based on a few criteria. First are the interest tags. Interest tags are what your team can load into the platform. The attendees can decide can pick from up to 500 that you provide to identify themselves, and the platform will use those interest tags and those tags will be displayed up here so you know what you have in common with another attendee.

Also, your team can set up rules based on registration. For example, VIPs can only match with other VI. And so on and so forth. This can also be extended by 50% of the original allotted time. For example, if it was a 10 minute round, anar and I could each mutually agree to extend by five minutes at a time.

if we decide to connect with one another, we can head down to the people tab, check. Under my connections, I would see an, those connections are cross events, so if, if an and I go to one of your events and then we will go to another event of yours in six months, or at any other time, she will be listened to my connections area.

So it really helps with that sense of community. Among your events, you can also set up specific times to meet with other attendees as well as just give ’em a buzz, right? In the platform. It’s a, it’s a video call. Last but not least, it’s gonna be exhibitor. in the exhibitor, you can have different size booths, small, medium, and large, as well as a premium tag and unlimited uh, categories to make it easy to filter and find what attendees are looking for.

Once they head in, they can jump onto the screen onto this live stream with the exhibitor, just like a regular exhibitor booth where you can walk up and you can jump into a conversation with them and others that are already there. Or you can opt not to, you’re not automatically on camera, and just head down here and start downloading content.

Hit the call to action of course, or maybe you want to chat privately or set up a private video.

with one of the reps

completely up to you. All of the activities that I had just mentioned, as well as the active entering said Booth is going to generate a lead for that exhibitor, your team gets to decide on a per event and per booth basis, what activity generates the lead, who gets leads, and what’s the quality of that lead.

What that means is for a platinum level booth, you’ll probably want to give them the lead as soon as the attendee clicks into the booth, and it’s gonna have everything you collected during. , first name, last name, company title, phone number, email. Whereas your gold level booth, they might not get the lead until the attendee downloads some PDFs, for example, or, or PowerPoints.

And it only includes first name, last name, email. And for your silver level booth, they might not get leads at all. So completely up to your team to, to decide who gets what. Is that your team’s discretion? The last part of the booth is, uh, most organized favorite, and that is the setup. And that’s because the setup is done completely by the booth holder themselves.

All your team will need to do. add one of the representatives from an organization to the booth, and the booth holder will be able to add their other colleagues if they’re allowed to based on the sponsorship level they hold with you. From there, they can design the whole booth on their own, add the content, collateral, logos, videos, anything like that.

It’s all done by them, and we have documentation to help them along the way, as well as our live chat and weekly live webinars to train them so they won’t be bothering your team. Thanks so much. That is the high level run through of the in-person and virtual components of the Excel events. Please let us know if you have any other questions.


So we talked about like potentially tapping your team. Uh, I’m gonna probably blend these two questions, uh, a little bit. So we heard earlier demand gen folks might come to you. Um, so which teams are you typically interfacing with as you go to get fully implemented with Excel events? Um, I would imagine marketing operations,

Yeah. But, you know, anyone else getting involved in the decision and the implementation process? Like who, who should a Marketing Ops Pro try to engage if they’re like, you know, if they haven’t yet?

Yeah, so it’s um, it’s usually gonna be marketing ops, demand Gen, the events team, which may have an event marketer plus an.

Event, uh, management person. Mm-hmm. depends on the organizational structure there and the size of the company. And then brand design or graphic design resources. Yeah.

Ooh, that’s a really good call out. I will say that the things that have made our events really stand out is the ability to hand over. The dimensions of like what image sizes you need for which, you know, parts of the, uh, at least for the virtual experience piece, right?

Uh, what you actually need from that. So that’s a good call out to make sure that you actually have a resource, or whether it’s internal, external, make sure you’ve got that. Uh, you know, on the team to make sure Excel events can have success. That’s a good call for sure.

Yeah, definitely.

Um, all right, so external agencies or consultants, you know, sounds like you don’t necessarily need them to get implemented in, in any way, but you have the professional services available on your end, um, to get things stood up.


So the, the number one place that we see companies tapping an external resource is video production. Mm-hmm. , um, Sometimes it makes sense to work with just crews to have the experience with the, the video editing the production in real time. The, uh, the other part is if you’re doing something that’s onsite, say, a hybrid event, then the AV company is going to be streaming that out to us, uh, which is, I mean, that’s very easy.

You can export a list of all the rt, m p, uh, keys, which you’ll give over to the production company, they’ll, they’ll know what to do with that and pretty much takes care of, of that side of things. Beyond that, again, depends on the organizational structure, but we do see some companies working with event marketers or, uh, event managers who are doing things like ensuring that all the speakers are ready to go, that the presentations are, are, uh, of sufficient quality, making sure that the branding is succinct across those different presentation templates.

Love it. Yeah.

I. I think depending on the scale of your event, it, it definitely matters , right? Whether or not you want to engage somebody external, uh, I know for us, for some big activation in person, there’s no way we’re doing that by ourselves. Right? So that, that makes sense. And I will tell you that in working with these external groups, when, uh, we’re able to say, Hey, we’ve got a platform that can help with the hybrid.

And there’s a couple other benefits, you know, ticketing, printing systems and things like that. There’s a, I don’t want us call it relief, but there’s a, wow, you guys really have your stuff together, . And so that, that also is really helpful too, right? Understanding fundamentally what you can get from an Excel events partner while you go create these activations, I think is

really key there.

Yeah, and to expand on that, one of the things that we’ve found, particularly in the world of hybrid events, When there is a production company in place, we just, we ultimately end up having a deeper relationship with them because we’re not one of four technology vendors that they’re working with. We’re the one stop shop where we’re gonna get those questions answered right away and make sure that everything is, is where it needs to be.

Yeah, yeah.

Cool. All right, so the last, uh, question here, and you, you, you sort of answered it, but just like make it really plain and clear, what are the support options? Within Excel events and do they cost anymore? Uh, in order to get the

support you need, we offer 24 7 365 support with median response time of under 30 seconds.

That’s included with every plan I.

I can attest to the fact that that is true. , I cannot tell you the amount of times I’m like, ah. And they’re like, it’s okay. I’ve got that taken care of for you . So, uh, pretty, pretty

cool. Uh, yeah, I mean, I said it, I said it before, but in the world of events, you don’t, you don’t have that luxury of waiting 10 minutes.

No. And, uh, that’s, you know, when I started the company it was because I learned that the hard way, and that’s what we swore to do. So that’s, um, that’s our mantra going forward. Again, there’s options for additional professional services. If you. , but that’s going, I’d say it’s sort of beyond support.

Yep. Yeah.

Yeah, absolutely. All right. We talked about average time, uh, to see success. Um, what would you say though, you know, across your customers? You know, are they running one or two events before they’re really starting to feel like the, the love and the ROI out of Excel advance? Um, is it more or is it just wildly dependent on what they’re doing?

One interesting way I guess I could answer that is, When we start to see a drop off in that professional services, usually it’s like the first two or three events, they really tap us for it. But then once they’ve got a couple of reps under their belt and they just have that, that comfort and confidence, then they don’t need us anymore.

On the, you know, the dedicated event support side of things, in terms of the average number of events we see per costume. In, call it the series, like B through D, pre-public company, we’re usually seeing like one to two flagship events per year. Often like larger scale in-person, hybrid events, and then a series of, uh, virtual events.

And that could be anything from once a month through once a quarter. But the idea being they wanna keep the community engaged throughout. . And then once you get up into the the public company’s sphere, then it’s a little bit different because you’ve got multiple departments that are hosting events. So the programming is obviously significantly increased.

Mm-hmm. ? Mm-hmm. . That makes

sense. That’s pretty telling though, right? Like when you can go from, yeah, we’re here to support you professional services, and then all of a sudden someone goes, You know what, I got this, like, I’m gonna clone that last one and I’ve got it figured out. So. Yeah. Uh, pretty good, pretty good sense of like ROI and comfort within a platform.

Well, uh, John, this has been super helpful. I appreciate you taking the time to do a no bullshit demo and answer some of the, I don’t know, they’re not that hard. The questions aren’t that hard, but you’re fine. It does cut through the noise of now nobody has to go engage with a sales. But based on your personality and all the teams that I’ve spoke, all the folks on your team that I’ve spoken to, uh, actually the conversations are a lot of fun.

So, uh, but we appreciate it, man. We’re happy to chat. Awesome.

All right. Uh, thanks everybody. Enjoy.