Mike: All right, Jordan. Thank you for dropping on to do what we like to fondly refer to as the No BS Demo or No Bullshit Demo. We really enjoy it when providers of Mark Tech Solutions are able to kind of cut through the noise, share some of the salient points of why a marketing operation professional may actually want to take a look at your product. And so I appreciate you getting on with us and sharing a bit about Digesto, and we really appreciate you preparing some slides for that as well.

Jordan: Yeah. No problem, Mike. Thanks, it’s good to be with you.

Mike: And they tell me you are, what is it? You’re the king of Digesto, is that a rumor?

Jordan: You don’t have to refer me that way, but I’ll take it. Sure.

Mike: “I’ll take it. Sure.” Cool. Well, tell us a little bit about yourself, and then let’s go ahead and get into the product right after that.

Jordan: Sure. So again, it’s Jordan Resnick. I work officially for a company called Perkuto, which is the company that makes Digesto. I started at Perkuto as the marketing operations manager for our internal team and then over the years I got shifted over to the product side and now head up everything to do with Digesto. In terms of my personal background, I’ve been in marketing operations for many years. I had my own content management website, editing, proofreading, writing business for a long time. I originally actually worked as a librarian outside the University but landed working remotely because my wife and I wanted to live outside the city. So I started up that business, got into marketing operations. And that’s how I find myself here today.

Enough about me, talking about Digesto, that’s really why we’re here. So what it is essentially, is a marketing automation tool that allows you to set up a blog subscription program with Marketo. So, anybody that has a Marketo instance and wants to run automated emails whenever there’s a new blog post, or let’s say weekly, monthly, whatever it is, you can use Digesto to automate that whole process and run it. It doesn’t matter what CMS you have for your blog or your website, whether that’s WordPress, Drupal, or something. Custom like Sitecore, Digesto integrates with it all because it’s running off of the RSS feed associated with your website. So importantly there, if you ever change your website to something else in the future, everything is set up with Digesto and Marketo. You’ll be able to take it with you.

The one thing is, it does only work with the Marketo marketing automation platform, Marketo. So if you use something else then it’s up to you, but if you do use Marketo, then Digesto is the way to go. The last thing I’ll note here is, as I mentioned earlier, it’s made by Perkuto. How it came to be is maybe about six or seven years ago, one of our clients wanted to automate their emails, their blog email process, we created a custom solution. Our developers and Marketo experts came together to create a custom solution and work so well that we started using Marketo itself, started using it and then we split it into what’s known as Digesto.

Mike: That’s awesome. And so for point of clarity, Marketo, for whatever reason, does not have the ability to do these natively. You cannot set up an RSS to email subscription feed inside of Marketo which is why you need a Digesto.

Jordan: Yeah, that’s exactly right. I mean, you can use something like Rekato, which is another product that Perkuto works with. For things like this, you can set up using various integration tools, something custom and complicated, but out-of-the-box, Marketo will not do it. And even if you do set up something custom, there’s a lot of work that’s going to go into it, but whereas with Digesto, it’s straight out of the box. You just plug in a couple of details and you’re off to the races.

Mike: That’s awesome. Well, we’re looking forward to seeing you again. I’m sure that we’ll get a chance to have a little peek at the tool too. So tell us a little bit about how it works.

Jordan: Yeah, sure. So yeah, we will get into a quick demo. Conceptually, how it works if Digesto is going to scan your RSS feed looking for new content at whatever schedule you set. So whether that’s hourly, daily, weekly, monthly. Let’s say for the purpose of an example, weekly, so I don’t know Wednesdays at 10:00 a.m. So this Wednesday at 10:00 a.m., they just scan the feed. It doesn’t find any new posts, absolutely nothing happens. Next Wednesday at 10:00 a.m., it might find some new posts, and if it does, it’s going to grab them, push them over into a corresponding Marketo program that you would have set up originally. And then it’s going to clone and execute the certain campaign in that program, creating a new one, the clone, to send the email to your subscribers with the new post.

In that way, it’s strictly always looking for new content. You’re never going to get the same email with the same post that was sent out twice. If there are no new posts since last time, absolutely nothing happened. And again, you can set that schedule to whatever you like, and we’ll take a look at that when we jump into the tool.

Mike: Nice, cool. So you can avoid a boop’s because it’s only sending me stuff. I love it.

Jordan: Yeah, exactly. And actually that Pi is next, sort of why we built it. Your next question there.

Mike: Yeah.

Jordan: I mean, really it is all about the mocks is and eliminating them. Anytime you can automate something and set it up correctly in the first place, you can sleep at night knowing that you’re not going to have one of those mistakes. Marketing operations people, we have plenty of things we need to do ongoing. Lead scoring analytics, more important initiatives, the last thing we want to be doing is everyday copy and pasting images, and text from blog posts and trying to send out emails in Marketo. And then on top of that, with our busy daily lives, I don’t know, so if an image doesn’t come out right, maybe we copied the wrong post into the email. Who knows what’s going to happen? It goes out to the wrong set of people. So automating this process really, really help. It allows you to focus on more so-called high-value mocks work.

And most importantly, as you touched on earlier, with regard to the integration with Marketo. I mean, companies pay a lot of money to use Marketo. You don’t want other marketing initiatives and campaigns running outside of that sort of single source of truth single system. So yes, for example, if you have your website on WordPress, you could just get a free plug-in and automate a blog subscription program, but it won’t be running through Marketo. So you’re going to lose or you’ll have to set up all sorts of complicated integrations to get things like touchpoints and lead scoring, and integrate it with your nurturing, all these things. So by using Digesto, it all runs through Marketo.

Mike: Right. And the compliance factor is a problem there too, right? When you have a tool sending emails or whatever, and someone says, “I want to unsubscribe from you,” but they are also subscribed, in this external thing that’s not connected to Marketo. “Oops, how do I manage that?” Right? Got to figure out the workaround there too. So this is super high value, that makes sense.

Jordan: Exactly, exactly. Now similarly, the reasons why MO Pros today professionals would use it are very similar to us to why we built it. First of all, it is a really so-called fast and easy setup. I say ‘so-called’ because it’s right there on the slide, but it really is fast. It can take as little as 10-15 minutes. Assuming you have an RSS feed and place and you just want to use a more standard template, but everything about it is self-serve. So we have articles step by step with screenshots showing you how to set everything up inside Digesto, inside Marketo, integrate it, and boom off you go. It’s really quick.

That being said, we have full customer support available at any time. So we do have a live chat, actually rolling out today. And otherwise, over 96% or so, something like that of our responses to our tickets in our ticketing system or within the hour, and will hop on a screen share with you if you’ve ever run into trouble. You can save lots of time. So, we did a little study and on average, it can take about two hours to build test QA and execute an email campaign program in Marketo, assuming you want to do thorough testing, everything.

And so, you might spend a little bit of time upfront to set it up here, in Digesto. But once you set that up, you’re saving yourself two hours every single time an email goes out to your subscribers. So, it really is a time-saver in the long run. And again, as I was mentioning earlier, you can centralize everything in Marketo. As far as we’re concerned, it’s a bit of a no-brainer.

Mike: Yeah, it makes a ton of sense. Very cool. Seems a super high value, right? I think this is a pretty easy question to answer which is next on our list. I think you have a slide for it. What integrations are most frequently used with Digesto? I mean, it’s just Marketo.

Jordan: Yeah. Well, I mean, Digesto is the integration for Marketo, exactly. I’ve got it on that, but really it does one thing and it does that one thing well, which is to send out your email updates to your subscribers. It really is its sole purpose and yeah, it’s integrated using REST API. For those that want the technical details, it’s just like any other Marketo launch point solution. You only create your good old web service, get your client ID, client secret, hopefully, esoteric sounding tiny ones. But basically, it’s a three-step process to integrate Digesto with Marketo.

Mike: Right, that makes a ton of sense. And of course, the RSS feed is the other component that it’s looking for and I would imagine that you know, as you kind of mentioned in the slides prior, it’s WordPress or whatever. And so, you know, as long as you have a blog producing an RSS, you’ve got this [crosstalk].

Jordan: Exactly. And so even if you’re, you know sometimes we’ve had some clients on Drupal that for whatever reason didn’t have an RSS feed associated with their blog at first. There are always solutions quickly that any web team can put together to make an RSS feed, and then yeah, you’re off to the races.

Mike: Very good.

Jordan: I could take a minute now and just show you the tool before we jump back into the other question.

Mike: Yeah, please. Yeah, I’d love to see it.

Jordan: Okay, cool. So this is what Digesto looks like in the back end. Hopefully, you can see my screen now. It’s Digesto at the top.

Mike: Yeah.

Jordan: Yeah. So each one of these lines here represents the different Digest and why someone might want to have more than one, maybe you only have one website you want one, but you want to give your subscribers the option to get a weekly update, or a monthly update and let them pick and choose which they prefer. So you might have a Digest for the weekly people, and a Digest for the monthly people, or even another one for people who want updates at the moment as posts are made. Once an hour, it might scan your feed and send out an email. That’s why you might want more than one.

Another reason is you could have multiple websites. Or even if you want to get super granular, you could have people subscribe to different individual categories, and have different digest setups for each one and that leads me to another point, which is we do have a more advanced version of Digesto. It’s currently in beta, it’s called Digesto One-to-One. It even allows you to give the option to subscribers to subscribe to particular categories. And when the email then goes out, if you’re subscribed to, category A and C only, you’ll only get the posts from those categories. Whereas, someone else who subscribes to category B, will only get the post from that category. So we’ve got various levels of complexity based on what you’re looking to do with Digesto, and that’s some of the reasons why you might want to have more than one.

Now, in terms of the integration between Digesto and Marketo, I won’t show it today, but it’s the process I just described earlier. I get your client ID, client secret, REST API link and you’re good to go. Once you’ve set up that integration between Digesto and Marketo, you can then go ahead and create one of these Digest. So if I open up this one here, you’ll see at the top, you can title it whatever you like. At the very top is where you put in your RSS feed and the max number of posts you want to include in each email sends. So, for example, if I set the max number to three, then that means, at this week’s send if I’ve made four posts last week, only the most recent three will go. If I’ve made two posts, only two will go through. It’s literally just a max number. It’s not a minimum number. And that’s again, what determines that emails never go out with old content.

Now, in terms of how the Digesto work, they basically have three parts. They’ve got their template at the top, the schedule, and the connection to Marketo. When we’re talking about the template, just to give a bit of a visual here. We’re talking about inside Digesto, you can edit everything to do with the post and how they look. So, you know, are you going to display the post date and the post author? And if so, what’s that going to look like? We can have a lead more button. Do you want an image like a little thumbnail? How long is your description? So anything and everything to do with the post is edited here in Digesto and then you’ll see here we’ve got a little Marketo logo, header, and footer. It’s not really a true header and footer. You can put as many modules as you like above and below the post content inside your Marketo email, which we’ll get to in a bit so you can have, like, upcoming webinars, upcoming events, a special message from the CEO. All that kind of fun stuff you’re going to edit inside the Marketo email. Here in Digesto, were only concerned with what the posts look like.

And when you first create a digest, it’ll present you with this little gallery here and you can pick. We’ve got ready-made templates that are fully mobile responsive, test across all the different email clients. And basically, what’s going to happen is when you pick one of these, it’ll fire off the corresponding HTML into your Marketo instance, so that you can then create a Marketo email that matches. So, we do recommend that you pick one of ours, they’re fully customizable. However, if you want to use your own Marketo email for this purpose, you would just pick one of these, bring your own Marketo ones, and that will allow you to edit what the posts look like inside Digesto, and then you can use your own Marketo HTML for the Marketo part of the email. That’s why it makes a bit more sense when I jump into Marketo. But for now, as I’d say, here inside the digest editor, you can see in this example, I’ve got the post title, ‘author date’ little image, and the description, we have some advanced settings, which I won’t go too far into. But basically, you can change how long the descriptions are. You change the date format. You can also add UTM.

So for anyone that’s tracking how the program’s doing for example in Google Analytics, you’ll see as I hover over a link here at the bottom of my screen, hopefully, it’s not too small. It’ll add those UTM parameters. Yeah.

Mike: Very cool. And you have the inline styling, CSS option is there, so you can kind of tweak each one of those little elements for the image attributes and all that stuff too.

Jordan: Yeah, exactly. So, as you know, this is just one example with images on it. Maybe you want images on the left text, on the right, I don’t know. However, you want to play around with it, it really is fully customizable. And you can also, like in this one, I’m not displaying categories but if you, for example, you’re going to customize here, we’ve got a visual editor, we’ve got a code view. You can add like, you want to display category, display whatever it is you want to display. We’ve got a bunch of different tags that you can use to accomplish that.

Mike: Very cool. And so, are you tokenizing the information as it comes into the RSS feed? And then people are just dropping in those tokens for those areas?

Jordan: Yes and no. So, yeah, exactly. What’s happening here in terms of the post part, we’ve got a tag that corresponds to each item or tag inside the RSS feed, yes. So Digesto will grab in the item title, item author, item date as you just described. And then the entire thing here, this whole, max posts up to number three, this whole thing is going to fit inside one Marketo token. And be populated inside the email which we’ll get to when we get into the Marketo part.

Mike: Got it, cool. Very cool.

Jordan: That’s the template. In terms of the schedule, as I was saying daily, weekly monthly, in this case, last time we did the demo here, it was monthly on the first of the month, the fourth of the month, whatever. Just for the sake of argument, if you wanted to change it to weekly, then it tells you to select at least one day so, you know, Tuesdays, just pick your time. You can have it go every two weeks, every three weeks, whatever you like or daily. If you really want to blast it out, sort of real-time, you would then select, Monday, Tuesday, Wednesday, Thursday, Friday, like that and you can add different times. So, you know, 10:00 a.m., 1 p.m., and so on and so forth. And, so there isn’t like a true real-time so to speak, but you can get pretty close to it. You could have this checking at 10:00 a.m., 10:15, 10:30, and so on and so forth. Again, if there are no new posts, nothing happens. You don’t have to worry about anything like that.

And then lastly, we talked about the template here in Digesto. We talked about the schedule. And then lastly, each digest has the corresponding Marketo program that it communicates with. Once you create that program, you just copy and paste the program name and the campaign names in here, in the digest, in the Marketo setting section. And then if you want to test it, send an email just to yourself what it’s going to look like today or this week. You can hit the test button. It’ll fire off a couple of minutes after you press that button, and if you’re happy with it, you can turn it on and it will just run at the schedule, forever. Unless you come in here and change it. So, that’s really the Digesto side.

If I jump over into Marketo, you’ll see that this should look familiar to anyone familiar with Marketo. So we’ve just got a default program here. It’s got these three tokens. As we were talking about earlier, Mike, [inaudible] content. It’s a rich text token and that’s going to pull in all this stuff here. We also have an email content text token for the text-only version of your emails. We have this email subject token. So in this program, you see we have an email into campaigns. This digest the email subject program if I open up the email, you can put it in your subject line here and what it will do is pull in the most recent post title. So in this case, it’s going to pull on this particular theme SOC 2 Type 1 report and paste that right in there. You don’t need to use this token if you don’t want to, you could just have a generic subject line, but if you want to use that token it’s available to you. This is the regular Marketo email, just like any other Marketo 2.0 email.

So I just mentioned earlier, you can add more modules from the top to below. But as the most standard default version for the purpose of this demo, I just have a header and a footer. And then here, the crucial part, my Digesto email content token and that’s going to pull in all the information from the post, so that it looks like this as a, you know, as the real life. And this actually went out on August 12th with our most recent posts, that’s how we have it set up.

Mike: Nice.

Jordan: Yeah. So that’s I mean, it’s pretty simple. I won’t go into depths here, just to say that inside the program, we’ve got two campaigns. As you might imagine, the test campaign is for test purposes. Whereby, the smart list would be email addresses yourself. The flow is that to send the email, and then if you hit the test button inside Digesto, it will execute this campaign here and put the post in. If you try and run this campaign, so for anyone familiar with Marketo, the usual way to run the campaign is you hit Run Once. What’s going to happen if you hit Run Once here, is you’re going to get this email with an empty token. So actually you’ve got to come into Digesto and hit the test button on the home screen. You can hit the test button as well. And then we’ve got this production campaign for your actual blog subscribers. So flow step, same things, send the email, the schedule tab, you’re just going to let it run inside Digesto, you’re not going to touch it in here.

The difference would be the smart list. So here, you know, a common misconception with Digesto will execute your email subscription program. It’s not actually going to collect the subscribers for you, that’s something that you do yourself inside Marketo. You gather your subscribers however you do that, and we can give you pointers or advice on that. But once you’ve gathered your subscribers here inside the production, send a campaign, you’re going to call them up. So, whether their group has the smart list already, maybe has a custom field, like that, we will do it personally. Here at Perkuto, the subscription Perkuto blog is true. You’re going to capture your subscribers there so that, you know it’s always that same repeatable list that gets the email updates. And then of course, if anyone unsubscribes inside your separate program, you’ll take them off that list.

Mike: Very cool. Sorry, just to clarify and question the, you know executing us a test campaign pulls in just the token, which is why you have to trigger the test from Digesto. So, is Digesto sending Marketo a trigger that says like, “Hey, it’s time to send this now.”

Jordan: Close. Yeah, what’s happening is over the REST API if you hit this test button, Digesto notifying Marketo to execute this campaign, this same test campaign. [crosstalk]

Mike: And so, for the production, it’s kind of the same thing?

Jordan: For the production, what’s happening is, at this scheduled time, so Mondays at 10 a.m. in this case, Digesto is telling this program to execute this campaign, the production campaign. And actually, if I really get into the specifics, you’ll see I’ve got blog digest demo one and then a bunch of others here. For the production campaign, it doesn’t execute in the original program, only the test does. So what will happen is Monday at 10 a.m., if there has been a new post, Digesto is going to tell Marketo to clone this original program. It’s going to put the date and time that the clone happens, now it’s going to execute the production campaign inside the clone. And the reason why it works that way is so that you can come back and click on the top folder and see how each individual send went. Are the posts still running through the same thing over and over again? You can also create, like, an email performance report and just ask it to report on all the programs inside this main folder that you create. [crosstalk]

Mike: That makes a lot of sense.

Jordan: Yeah.

Mike: Yeah, smart. I love it. Very cool.

Jordan: Yeah, so that’s a quick, you know, a little display of what it looks like. That’s what it looks like.

Mike: Nice. Well, let’s just go through our last few questions for everybody who is familiar with our No BS Demos, looking to understand the average size of the Digesto customer and who you guys are usually working with?

Jordan: Yeah, that’s a great question. Unfortunately, I have a vague answer for you. I mean, the most sure thing I can tell you is that, Marketo customers or our customer, I mean we’re not going to have customers that don’t use Marketo so that’s the qualifier first. Beyond that though, we really are all across the map. Whether it’s a small business, nonprofit, or franchise, and enterprise, whatever it is. We’ve got customers from very, very small, single blog subscriptions, tiny little programs, to giant multinational corporations sending out tons of them. So, it really does vary. And again, it just will come to the plans and pricing, so everyone’s aware of that. But yeah, it’s just depending on what you need, we’ve got a solution for you.

Mike: Very good. And so we talked a little bit about this earlier, but implementation time, just time to get started.

Jordan: Yeah. So assuming you have an RSS feed, so like for example, if you have a WordPress site, it’s going to have an RSS feed by default, usually Drupal does as well. So, as you saw me going through the demo there, like you plug in your RSS feed, pick a template, tweak it a little bit to your preferences, you can have the whole thing up and running in as little as 15 minutes. It could take a few hours. It really just depends on, why I keep talking about WordPress just because it’s so popular, so many people use it. But like one thing WordPress doesn’t do, is put images inside the RSS feed. So then Digesto doesn’t see any images and then your emails don’t have images. If you want images, you have to then, you can install like we found a free plug-in on WordPress that will push images into the feed, or if you know how to code, you can go into functions PHP and play around, and push images yourself.

So there are little things here and there, depending on what CMS you’re using that you might have to configure and that can slow you down a little bit. The example we were talking about at the very beginning, like perhaps you don’t even have an RSS feed, sometimes what team needs to set that up. Once you’ve got that though, it’s a pretty simple process. And then, of course, if you have your own Marketo template and you pick one of our bring your own Marketo template corresponding Digesto one, in those cases, we recommend you send us your template. We can even create the Digesto friendly version of it for you, free of charge as part of your subscription, but that might take a couple of days. So, I’ve got the steps there on the slide, it’s a pretty simple process.

Mike: Yeah, that’s awesome. And hey, that’s a great little nugget of information to learn through, you know, the experts at Digesto and yourself, right? At WordPress, so you’re going to have to do some work to get some images. [crosstalk]

Jordan: Yeah, yeah. I don’t know why they don’t include it but they don’t. But yeah, there are always solutions and then he [inaudible] now.

Mike: Yeah, absolutely. Okay, so tell us about the pricing. How’s that work?

Jordan: Okay. We’ve got one plan that pays per email with a small fee, and then every other plan is unlimited. So, and by the way, you get 10% off if you pay yearly. So, I’ll talk about the every other plan first. So the growth plan, our most popular one, the one in the middle here, it works out too with the discount, $145 bucks a month. It lets you send out as many emails as you want. So whether their hourly updates, you know, you can send a hundred thousand emails in a month. You’re only paying $145 a month and you get up to five different digests. And again, unlimited email, so that’s how the growth plan works.

If you move up to the publisher, it let you have up to ten digests. We have plans above that, that have even more. And then, we also have the Digesto one-to-one solution I was talking about, people that want to actually have people choosing categories that are granular. Now, the other plan that we have, the startup plan. The only one that works differently is, it’s $49 a month plus $29 per email sent. So if you’re in the situation whereby, “Hey, you know what? We only send out a monthly newsletter.” I don’t care if you have unlimited email, it’s great. Then choose the setup plan, you’re paying $49 a month plus, in this case, let’s say, $29 because you send out one email a month. You’re looking at whatever that is, just under $80 bucks a month to automate your whole blog program just like that. It lets you have up to three digests. But really, if you’re going to be sending more than three emails in a given month, it makes sense financially to move up to the growth plan, anyway.

Mike: Yeah, absolutely. Okay, very good. Pretty affordable, easy to get started. I see why you cater to everywhere from the small businesses all the way up to the enterprise. You guys scale nicely. So, as we’re going to implement this solution, are there any internal teams that are needed to get fully implemented? That was the other kind of core question that we’re always looking to answer. What does it really take and what do we have to consider?

Jordan: Yeah. First of all, different teams do get involved. I forgot to mention in terms of our costs, there are no setup costs. Sorry, if I forgot to mention that. So, no extra charge for setting up or support. In terms of what teams you need, first and foremost, you need marketing off the team, someone who has admin access in Marketo to actually set up the REST API connection and then as well as someone in Marketo to create a Marketo program. Now, even if you are brand new to Marketo and never created email programs before like I said, we have complete step-by-step guides. It really is like a paint-by-number type of stuff. We’ve got screenshots. You just follow along and set it up. But yes, you do need marketing off the team to do that part. In terms of the digest, well, either your marketing team can do that. But generally speaking at a company, it’s the marketing team that does the digest side of it. They seem to have a bigger role there, but that’s totally up to you.

Now, optionally, you may need your web team or your IT team. If something needs to change in the RSS feed itself. So, for example, with the WordPress example, if you want to create a plug-in to get images in the feed, you need access to be able to add plugins to your WordPress site. So maybe your website teammates get involved. But otherwise, pretty simply, that’s it.

Mike: Very good. And from the sounds of it, you guys don’t have any setup costs and you got some provided support. So, you know, you are represented by an agency, right, DIgesto? So, we always ask the question. Are other agencies or consultants need to be successful with Digesto?

Jordan: Yeah. And the answer is a big fat no. It’s entirely in your hands. However, if you want help, so many times will get on there, over screen share on the Zoom call and set it up with you step-by-step. If you need the help, absolutely, no problem at all. We’re happy to do that. And some of the more with regard, the only exception with the Digesto One-to-One, the more advanced version of Digesto is talking about, in that case, it’s not entirely self serve. We do need to get involved a little bit, just to get the initial program setup. But beyond that, for any out-of-the-box Digesto subscription, you wouldn’t need any help whatsoever.

Mike: Very good, which leads us, of course, to our next question just around the type of support options. I think you alluded to the idea of having a paint-by-numbers kind of step-by-step guide. So what support options do you have? And, you know, are they, I think you already said they don’t cost anything. There it is, always free.

Jordan: Yeah, yeah. It’s always free. We are just moving platforms today, believe it or not, after this call from one to another, but we’re going to be offering the same type of support only more. Now, we’re adding a live chat. But either way, how it works is anytime we answer a question in our ticketing system. If it seems something common and repeatable will create a how-to article out of it. So if you come into our help page or community site it’s called, we have the getting started guide which walks you step-by-step through how to connect Digesto to Marketo, how to create a digest, how to create the Marketo program, how to launch. And we also have all sorts of articles about, you know, how come I can’t see images or how come this is happening or why is that happening? So we have everything documented there for you as well as I mentioned, the ticketing system will respond usually within an hour. Absolute worst-case scenario, you can put this on record, 24 hours is the longest it’ll ever take to hear from us. But over 90%, as I mentioned, 95% I think within an hour and we’re now going to have live chat during business hours which are 9:00 to 5:00 Eastern.

Mike: Nice. Okay. We’re going to hold you to that 24-hour mark, though. All right, so the final question really is centered around this idea, if we invest a lot in technology. Your solution is not overly expensive, but when we think about buying new tools, we’re always thinking about ROI. And so, if MO Pro wanted to position this in terms of, “Hey, how quickly are we going to start seeing business value out of this?” What would you say the average time is, to see success with the solution and really get some ROI out of it?

Jordan: Got it. I mean, as always, it’s a challenge what do we define as success. The way we look at it on the most basic simple level, if it takes you a couple of hours to put together an email program as a Marketo expert, and this automation tool is going to free you up from those hours, even if you’re only sending one email a week that’s saving you two hours a week. So, two hours of whatever your salary are, not to mention, you can spend that time on more important MOP task. So, in terms of the ROI, that’s sort of how we like to look at it here. Beyond that, there’s also the fact that you know, your brand, your reputation when you set things up with Digesto, as I mentioned it, set it and forget it. So your templates are in place, you never going to get the wrong post. The posts aren’t going to have mistakes. Everything is being totally automated. It just runs like a smooth engine. So, you really see the benefit from that point of view. As well, to get a very direct answer to your question, I mean, assuming the whole thing can be set up in half an hour, then you’re going to start seeing ROI after half an hour.

Mike: I love it. And I really love the idea of this time-saving kind of component and messaging. And, you know, I think it’s absolutely right that automating the mundane tasks to be consistent on brand and make sure your brand is getting out there automatically is always, always, always super valuable. And thus, if Marketo doesn’t offer it out of the box, it makes a lot of sense to think about the Digesto product. So, how do are marketing OPS Pros get started?

Jordan: Yeah. And I should mention by the way, that perhaps you don’t even have a blog subscription program in place, that does happen. Now, maybe you don’t have one because there was no option. So with something like Digesto, it allows you to set one up. And then of course, as we all know, touchpoints are very important to marketers out there. So every time your clients reading your blog update, but I thinking about you, so that’s another benefit I should have mentioned. Now, in terms of how you actually get started, well, you have two options. So if you go to our website, digesto.io, you’ll see right at the homepage, you’ll be presented with an image and two-button. Try it now for a free, 14-day trial. Or we also have the five-day blog to Marketo email challenge.

First of all, talking about the 14-day free trial, it’s exactly as it sounds, no credit card required. You create an account. You think Digesto with Marketo, create a digest, create Marketo program, you can fire off test. You can send it for real if you want. If you’re happy with it, you put in your credit card. It will start charging you at the end of those 14 days and you pick a plan and off you go. If you’re not happy with it, you don’t put your credit card in and you won’t hear from us again. It really is a hands-off free trial. Now, we do have another option, the five-day blog to Marketo email challenge that costs only $99, and what you get there is everything else you would have got to with the free trial plus we have some step-by-step video that actually walks you through the setup process in such a way that you can spend between five and ten minutes a day for five days on specific dedicated tasks. And by the end of those five days, you’ve got everything ready and done. So it’s a neat little package. It gets you one month free of the growth plan, anyway. So you wouldn’t be paying $145, you’re only paying $99.

And on top of that, we’ve thrown in some master Marketo template to email landing page templates that you can use. You’re free to use it outside of this program entirely. So, Marketo professionally designed Marketo templates that you can use whenever you like. So those are your two options in terms of getting started.

Mike: Wow. I love that. What a cool couple of options and the five-day blog to Marketo email challenge is a great spin on incentivizing someone to learn a little bit, get a little extra value, and all that. Well, Jordan, this has been awesome. Thank you so much for sharing Digesto with us. We’ll be sure to go ahead and share this with the community and make sure that the world knows about it. Finally, an opportunity to take your blog and automate its RSS feed into Marketo. If you weren’t thinking about that before then at least now, they know.

Jordan: Yes. Thanks so much for the opportunity, Mike. If anyone’s interested, of course, I’m in the Slack community now. You can always reach out to us or through Mike. Through you, Mike. I don’t even have to say that, the third person. But yeah, we’re always available. Just a little slack message away, or you could book a demo, whatever you like, would be looking forward to helping you get your program in place.

Mike: Cool. Well, thank you.

Jordan: Thanks, Mike.