All right, Dan, thank you for joining us for yet again, my favorite thing, the no bullshit demo. Uh, and we are here to learn about your product in a no bullshit way. Um, so we appreciate you taking the time to do that. The MO Pros, uh, are actively looking at these all the time. And so thank you for agreeing to do it with us.

Uh, looking forward to learn more about you and Guidde. So with that, I would love for you to introduce yourself and then let’s dive right into, you know, the product, what it does, why does it exist, uh, and tell us a little bit about that story and, and then we’ll sort of go from there. But yeah,

sure.

Thank you, Mike. Um, so I’m Dan Sahar. I’m one of the co-founders of Guidde. Um, both me and my co-founder Yoav, we’re product people. So we, uh, try to approach problems like product people and try to solve things that we ran into as, uh, product people. And one of our big issues, I think, in past software products that we build, that we u we’ve used it in the past is, is basically how to use ’em, how to make.

Um, our, our users make better use of, of those products. And, um, we wanted to make it, you know, as every product you want it to be self-service, you want it, you know, not to have, uh, to ask somebody questions on, Hey, how do I do this? How do I do that? And it’s not easy, not, there’s a lot of complex products out there.

And we wanted to basically make ’em all as, uh, as self-service as possible. And I think. In your line of business, obviously ops deals with a ton of products like under tech stacks that are growing, uh, bigger by the day, and how to make your your team. Use them in a better way, how to, uh, basically make the, the wheels and the machine flow smoothly, uh, is not a trick field thing to do.

Um, as, as you probably Yeah, no kidding. .

Yeah, the amount of, uh, like process and, and steps you want to like, sort of remove from, from, from. Going to market as a marketing person perfectly, a marketing operations person. Uh, you try to remove all the steps as many of them as you can, but within the limitations of.

don’t mess this up. . Right? Like give them the guardrails. .

Yeah. Yeah, exactly. So unfortunately, I would say there is a task that, um, you, and I think a lot of people, a lot of, doesn’t matter what your role is, but it people have faced, uh, sometimes during their lifetime, uh, which is documentation. And you know, if you want to have the machine running smoothly, It’s something that, um, if you’re a leader, especially, you have to allocate a lot of your time, like a certain portion of your time in order to document it.

And unfortunately, nobody likes to do it. I mean, I remember I was a software developer. I hated writing co uh, comments in my code. It’s like, you know, I just wanna write the code and, and get done with it. Um, and I think it’s like most people are are like that. So documentation, uh, is a non pleasant, an unpleasant event.

um, your, let’s say, work cycle. And what we wanted to do is make it real simple, real quick and, and better to do than, than what you do today. So that essentially there’s no excuses why not to do it. And when you do it well, I think everything runs better. It’s kind of like infrastructure. , but a different type of infrastructure you document, then you’re not gonna get asked questions by somebody, another ops person on your team or somebody on the marketing team because you say, okay, go read this, or, or, or see that and it makes your life better and you’re gonna be happier, maybe sleep a little bit better at night and it’s, it is gonna make their life better as well.

Cuz you know, I think people. Uh, they like to sell, sir, you know, I like to, um, put gas in my car without a person doing it for me. And, um, same goes I think, for software. So, so that’s essentially our goal to make that whole enablement process for software using documentation as smooth as possible. And you’ll see in a second, I, we think better than, than what, um, any other tool today enables me

to do.

Yeah, I have to say, when, when I first encountered Guidde. That was the, that was the thing that like sort of stuck out the most to me, um, is this idea of like, we are constantly showing someone on the team in marketing ops how to do something. Um, and, and I mean we ourselves at marketingops.com, we offer a, what we call the Marketing Operations Playbook template, which is literally just a huge document of documentation of your entire, like tech stack.

Um, it’s core to the persona, it’s core to the responsibility, and it is also the bane of our existence. , like so many people don’t want to do it. Um, but it’s, it’s really important and we actually have community members that literally teach classes on documentation. So I was excited to get you on to show us a little bit about Why Guidde makes that a little bit easier.

With that, I definitely want you to jump in and share, uh, why marketing operations professionals, mo pros use your product. And ideally, if you can cover like, maybe a couple examples, uh, up to three of where it really steps like shines, um, we’d love for you to, to show that off.

Absolutely. We love that. Um, okay, so let’s jump into, um, Uh, to our product.

And, and you can see this is like, this is our, uh, our website like guidde.com and from here you can actually access, uh, the product for yourself. Uh, the product is, um, basically has two form factors. So the first is, A, um, browser extension that you can install on the Chrome Web store or, uh, edge Web store.

This is our capture. So this is the way that you actually perform, uh, the documentation Now in, um, marketing ops, I think, uh, unlike software documentation, which is, you know, a lot of lines of text and, and codes and the documentation has to match, um, code, it’s gotta be like, In here, like your tools of the, the trade are, are app, are apps, they’re, they’re visual applications with a lot of, uh, gooey.

So you want the documentation to be. Um, to kind of like the medium has to, to be the message here and, and it has to match. Um, this, if, if I just write, I’ll show you like you mentioned documentation in, um, in your site and like, so this is like, uh, past company of mine. Uh, you can see like we, somebody I think in our, in our ops team created this like, and you can see it’s a ton of texts and what is like, uh, pql, MQL, checkbox, all these fields.

And now if I read this and I’m trying to decipher exactly what it says, Wait, what does this, this is correlated to, um, some field in Salesforce doc in sfdc where it’s really hard to do, cuz there’s like no visuals here. It’s, it’s only text. So it for me, like I have to make that gap, that jump from text into images.

Definitely not, not the way to go a hundred percent. So what we want, so you probably have seen documents like this in the past unfortunately, is, is

essentially.

I did put in a little bit of visuals. This is like, this is like 20, that’s how mine was. You see this is like, and this is just like on the funnel, like, uh Yep, yep.

Hard to consume. So this is like how things are done, unfortunately, like in many companies today. And what we, uh, want to do is basically a, um, a different way to, to capture the, uh, the process. So here I am on, on SFDC and, and basically with our, um, browser extension, I can, um, let’s say I want to capture like a, uh, a process to create a new campaign.

So all I’m I do is I click start and basically run through, uh, through my process and I’m gonna do like a new campaign and this like, I just like go through my steps and search like past campaigns, which, which I can do and save it. And when I’m done, I hit, I hit stop. And what we, let’s see what we output from.

And like you saw, all I did was, uh, click start and stop. So our output first you can see is, is a visual output. It’s um, and it cater. to the viewer. So let’s say some people, uh, especially these days, like to watch videos because it’s like a short, uh, form version of watching, um, what, uh, what you’re trying to explain.

So you can see, we give you a video that basically goes through, uh, all the steps that you have to. in order to, uh, to run, run a campaign in, in this company. Now, other people, maybe they don’t like watching video or don’t, don’t like, um, this format. We give ’em, uh, the ability to actually, you know, go through the steps in a, in a document format.

So it’s kind of like multimodal and basically you cater to, to your audience, to the viewer, which can be people on your team. It can be other, uh, marketing ops people, but it can also be people on the marketing team. Usually are the ones that are a bit more, you know, disconnected with like all the steps that they, that you have to perform.

Now after you did this, like you run through, through the step, this is like, I would say one of the main use cases. Kind of like if you wanna run, um, uh, an s o p or, or an m o p of, of how to do things, uh, in a very specific way on this tool or, or on several. , you have the ability to edit it and, and give it a little bit more, um, context, more, um, personalization and, and give your, your voice to it.

So the way to do that is one we give you, um, very, you don’t need to be a video editor for this. This is like a very much like, uh, like a presentation editor, so you’re, you can move things around if there. Um, stuff that you don’t want people to see, you’re able to, uh, to blur it out. And, and, and the big thing is that you’re able to this because this is a video first, you can introduce, um, voiceover.

So this allows you to give, um, this like, what I have here is only visuals. It’s like how, this is the how of how I do. , but I don’t really understand the why. So to provide the why, you can record yourself. So you can, uh, wait, I’m on U English uk. Let’s shift. Uh, so, uh, basically, basically I can, um, record and, for example, provide the campaigning based on the, the territory that you’re targeting it in.

Then you can add voiceover and it’s. Um, to a given, uh, slide like this. And you can see this slide is with voiceover. And then another option is you’re able to use like if, and this is especially if you want to create. A lot of content, like at high velocity, you can use text to, to voice. So I can like grab something, uh, let’s grab something from from your site and then I can add, uh, a text to voice, uh, voiceover.

Also, I think this is very valuable if you have people that are, maybe they have different accents. Excited every time I see this product, . So like we, you know, we had like in, in past we had a, we had a guy, um, in. , uh, a lot of the, the team in the US didn’t really, you know, he had like a really thick accent.

So this like, but he had, he could write really well. So this just like alleviates that pain and just like, you know, create a, a content really fast. And then once it’s done, you have this asset that you can now, um, share with your team and, and it can, it can span, you can just, um, send it to them. So let’s say now, um, and you can see like after I recorded it, it.

The written part has transcript of what I, uh, recorded with my voice, and it also has, this is like the text to voice, uh, vo, the text to speech voiceover in it. So, you know, it really saves me time. I created once and it gives me like multiple outputs. . And now if I want to share it with, um, the rest of my team, let’s say over email or over Slack or, uh, uh, I, I can do that.

So I can like copy a gift and let’s say I wanna send it to somebody on my team. Boom. Here, here you go. There’s a link to the video and an animated gift that, that they can watch. And if I want, um, again, let’s compare it to this document here. If I want to create my own document, and maybe I’m using. , a wiki like Confluence, or I’m using an lms, or I’m using just uh, G Docs, I can do that.

So I can just like take uh, what, what we call like smart copy and basically I can create my own document from this. And you can see this is G Doc. And basically in an instant, I created a document that has all the steps. It has the video, and you know, again, if this is what we assume that your company’s already.

tool for that kind of like central knowledge. This can be it. You can also consume the content from, from our library. Again, this is, I think a thing we learned is, you know, people wanna get to the content in various ways. Maybe on mobile, maybe on desktop, maybe. Um, I’m gonna use our lms, maybe I’m gonna just like search over, uh, Google Drive so you don’t know how the audience is gonna consume.

The great thing with this is that it all links back to this, uh, con, to this content that’s hosted in Guidde, and this gives you another mm-hmm. advantage. So let’s say six months from now, um, this, this field, um, you know, you’ve got a new VP marketing. They decided to change. That never happens. What do you mean?

Let’s, which never happens. Yeah. Uh, you know, let’s modify, um, the, uh, how we do, uh, lead scoring or, you know, the, the formula for doing, uh, um, you know, I’m not sure if you had this like, marketing, uh, um, contributed. Oh, yeah. Um, pipeline, like cp. Did you ever have. So like we changed the formula, but now, you know, everything changed and people can’t figure out why that happened.

So with this in here, like, actually I didn’t show this, but like, on, on a specific thing, you can also introduce like, um, text. Like here the slide might have voice, may have voiceover, but you can also have like, like the formula, uh, we’re using to calculate it is whatever is.

and then people have a better understanding of why did this number mm-hmm. look like that. Exactly. So, so it gives you, you know, we take a lot of the heavy lifting from the creation and the output, uh, we think looks, you know, it’s just like much more friendlier to the, the, the consumer of the content, which is ultimately you’re, you’re, I think you’re creating.

either for people that are now in your team, but another thing that you’re doing is like thinking about what happens when I leave. Like let’s say you’re, um, you’re mo you’re moved up to a, a different role in the company and now all the knowledge that you have. , uh, what happens with it? Is it stored in your head or, or is it gone and nobody, you know, knows how to, to, to provision that?

Which probably you’ve experienced that event many times in your opinion. Yeah,

definitely. The, the playbooks and the, the steps and the rules that I’ve written in my documentation. I’ve literally had to go back to the, OR organization and then like pull those documents up and take the, the, you know, the person who took on my role and like walk them through that.

Right. Fortunately, like I was available for that. Uh, you know, when you’ve got it in a system and, and you just say, Hey, this is the standard on how we do these things. Um, that really, like, it’s, it’s funny how we all need that anchor. You know? You, you need that. Like, oh, it lives in this place. Like, somehow like that, that makes the difference.

Yeah. Every time. .

Yep. Uh, so, so, you know, that, that, that’s kind of like our, um, our, our goal here. I think the other thing that, that we heard from a lot of companies, not only for, for um, marketing teams, is also you want to have that consistency that, you know, the content looks. similar, at least like, but, but basically has the, a fairly consistent look and feel.

So it’s like not different, you know, different people on your team don’t always produce the same level of content. And then this is like, as you can see, there’s like a branding and definitely marketing. Mm-hmm. guys, you know, they, they like that everything is, is branded according to, to their needs. So like you can control that and you can see like, , this is like content.

It all all comes out like with the same look and feel, same, same background. So, so that’s like, um, I would say another advantage that, um, more people with like, with ocd, like, like,

well that’s definitely, uh, uh, myself, uh, if I showed you a picture of my garage mm-hmm. , uh, you. You’d actually be, I’m proud of it cuz it’s like super, super organized and it’s consistent and there’s a place for everything.

And I think like when you think about documentation in general, like not just for internal teams using this in this example, but like, gosh, as, as marketing ops continues to play a more and more, uh, important role in rev ops as an umbrella term, um, really thinking through like how do you enable a client success organization to, to have consistent on brand.

You know, “Guidded” walkthroughs for their customers, which are the ones that are gonna renew and everybody’s focused on net revenue retention these days and those kinds of things, right? So, Like this is just another like, like for all of the marketing ops people that are gonna watch this, like this is huge for us, like on documentation, making our world easier.

But like, think about how this applies to the rest of your org and how you can bring that in to the revenue ops like team and. I bet you you’re gonna get some good smiles there. .

So, so this, I, I think this, like what you just said, this is a use case that I wanted to, I wanted to bring out, but, um, it’s, it’s like a, a slightly different use case.

But what I, at first, like I, our, I think our main use case was internally, like how, um, you can use it for content about how we use tools, how, and I’ll show you in a second about like dashboarding and, and what we call like, uh, color comment. But what you mentioned is another use case that, uh, I think is really valuable.

It’s to produce customer facing content and show like an example that you actually did. So this is like your, your LinkedIn and this is content that, that you created with Guidde. It’s, you know, it’s. , it’s a, it’s essentially a marketing campaign and content that, that you produce with God. It’s not about tools.

It’s Oh, it’s about like, you know, the, the marketing ops.com website? Yep. Yeah. I, I have to say that was, so this is a,

I think that took me maybe 10 minutes, like 15 minutes tops to like do the recording and then edit it like real quickly. Like that’s pretty massive. Right. And like this, this like shows people Yeah.

Like there’s a lot to do on our. . So like my intention was to be like, look, it’s really easy to apply to become an ambassador, and like, here’s what happens when you do that. Right? Um, and so that was sort of my aim there. But yeah, like that, that illustrates

it perfectly. So this is like, this is your. Yeah, this is your product.

And, and I think like for, um, I, I would say other teams that they use Guidde is a lot of times it’s like customer facing. It’s about like, let’s say, um, in, in this case, this is like Redis, like a database company. And basically what this allows them to do is to produce content that is. Uh, a personal content that you could send, you can share with a customer about their product.

Like this is, Hey, check this out. Here’s, uh, a quick walkthrough or like, new f new functionality that they’ll introduce or better ways that you can use our product. But at the same time, you can use the tool to, Hey, let’s document, uh, you know, how we do a campaign in, in, in sfdc, which, , essentially it’s, it can span, um, every piece of software.

Yeah. That, that’s

the idea. Yeah. It makes a ton of sense. And I can tell you, having worked with lots of, uh, customer facing reps in client success organizations that I’ve been a part of, you know, one of the hard, even like, um, uh, what is Solutions Engineers, right? And consultants in that. a lot. One of the hardest things is like trying to teach yourself how to like read a spirit and interact on a screen, you know, and click at the moments that you want to say the words that you’re doing and what you’re, what you’re doing here is you’re alleviating that pain point, like entirely with that.

That example you provided earlier where you said, Hey,

it’s simple. Yeah, we definitely, yeah, yeah. We’ve simplified, video editing is hard, like, so the simplification here is. If it’s broken into, uh, like a slide format like this, you know, I’m only recording audio for this slide and then I don’t have to worry about like matching the audio to, you know, 1.05 seconds Exactly.

Like from from the start. You start after

the fact, which is the best you can do it, right? Like you’re just going through the clicks that I know I need to go through and this slide can hang for as long as I need it to hang, cuz then I can just do my words right. I don’t have to like have a mouse moving through this like it.

It’s just nice that you don’t have to try to do it all at the same time. ,

it’s like, , uh, that’s, you know, think about like mo movie production. That’s exactly it. You know, recording audio track separately. You, you, you record the visual separately and then there, then combine them and add special effects.

It’s exactly, it’s, it’s exactly the same process. Very,

very cool. I love it. Is there anything more that you need to or want to show here around the sort of

example? Um, I wanted to show a couple more things. So, so one I mentioned like the color commentary. I think this is like a use case that you know I’ve seen before many times.

Uh, and probably you have as well. So, you know, your CMO asks you to produce, uh, a dashboard for them. Uh, I think unfortunately that has happened more than, than once or twice. And then mm-hmm. , you create something like this, uh, and hey, check this. You send it out and. . Let’s say I’m getting this, the dashboard like, uh, in Tableau like this, what am I looking at?

You know, , what does it say? Yeah. What am I looking at? Give me like, uh, you know, the Charles Barkley, uh, color commentary to, to what I’m seeing here on the screen. . So the way to do that is, you know, sim similar capture is, is, is basically same process, but just like a little bit, uh, different usability that basically you go through, you know, you can mark whatever you want.

You can just like, take screenshots. Um, and then at the end you just go through, um, you can just like go through the areas in this case of, of Tableau. Then when you edit them, you can just, you know, I’m, I’m gonna talk about this here, like, like our activity, and then just give voiceover, like, what am I looking at here?

Give me this section and then I’ll talk about that section and then talk, talk about that section. So it’s kind of like an asset that every, basically everything that you’re, you’re doing. And I think the other use case is like, is ap, you know, provision a new api, boom, capture it. Describe what happened, describe like why you configure it that way.

Store it and then you’re good to go. And when you change, make sure that you update, uh, whatever you. I think dashboard is, is real. You know, it’s a visual thing. You have to really understand like what everything, uh, here says and like what’s the meaning behind that because otherwise, you know, what’s the alternative is let’s jump on Zoom and Yeah.

Explain it to me and yeah, you can do that once, but you don’t wanna do it five

times. Yeah, absolutely. And like, And, you know, a lot of teams combat that with like, oh, well, I’ll just record the session. And the reality is, is like that never is helpful. Like no one ever goes back to go find the recording living in some random zoom thing, like having it clearly documented and defined, it establishes this like sense of cred, credibility, and alignment, right?

Like, oh, this is how this report is built. And it’s like, it’s very matter of fact, right? And, and I think that’s like really, really important. I’m glad you brought this example. because like I’ve often gone into a report around like how a certain number is, uh, calculated on a, on a document or something.

And, um, and you know, if it’s been long enough, I forgot , right?

Like, I, I don’t remember

how I go that way . And so like, I have to go back and look at like the, the sort of underneath part and it’s like, oh, well if I just open up my Guidde, like maybe, maybe it’ll just remind me of what I did. .

Yep. And, and I think another thing that you just, you just mentioned is there, is that even if you doc, if you document really well, there’s still going to be a back and forth a little bit.

And, and this is like something, some, I’m showing you like a sneak peek. Maybe it’s gonna be out by this, uh, this demos out is like we’re adding something to the videos, which is like, now I’m on the viewer side. Let me comment and, and basically like, so like, here I have this feel and now I want to ask you the creator, like, what, what does this exactly mean?

Even if you did a great job. And I can either write my comment or I can just like, you know, uh, mark, Hey, why, why is this like that? Or, and just like, type, type my question here, and then you get that, that question back. So it gives you. Um, ability to interact over, over that content very, very seamlessly. And then I can assign questions to, to various people.

So again, the Zoom alternative is you go on the zoom with one person, maybe they asked you something, you answered it, but then person number two is gonna ask you question again. So this, like this, it just like adds another layer. , um, to the asset, and then the asset is like, is a bit more, uh, live than, than what it has.

Yeah,

that’s, that’s really, really cool. I appreciate the sneak peek on that. I hadn’t, I certainly hadn’t seen that, so that was a surprise. And I like,

yeah, it’s not out. Yeah. Yeah, it’s out. That’s really, really cool.

I think that bringing that collaborative nature into the product to say, hang on, I, I still don’t understand what you’re saying here.

Um, or can you clarify that a little bit further for me? I think that’s just, that’s that’s huge. That’s awesome.

Um, that’s it. I, I think like, uh, any questions from your side? Yeah, yeah. Uh, as we move on the agenda, I

can definitely keep going down the line here. So I appreciate you, uh, running us through the product. So we’ll sort of just rifle through some of the, the rest of the questions we all like to, to get answered.

But, um, uh, so, uh, from an integrations perspective, is there anything that is like really common that comes into play? You know, we see

where.

wherever you’d like it to go. Um, but is there anything like specifically on the integration side that we should be looking at?

So I think like the most, uh, kinda like the two most, Common integrations that that we have are one is into, um, whatever you’re using as kind of like your store of knowledge today, which could be like a wiki or, or an lms, which, uh, is our embed and it’s fit, like we support, like it’s two main form.

It is HTML and markdown. Okay. Pretty much covers, um, most, I would say 90, what some percent of the tools in the market. . Um, the second one is, you mentioned it a little bit. We also, because we are a video first platform, we give you, uh, the ability to ingest, um, other videos into the system and, and make ’em searchable.

So essentially like if you do, let’s say you’re introducing, uh, a new tool to the stack, like clarifying for, uh, um, for data enrichment and now, You, the vendor gave you, uh, an onboarding session and maybe you also ran a session like that with the team, which you recorded over Zoom. You can load that into Guidde and that is another part of documentation that then becomes searchable and, and become like the transcript of that call is another asset that, that you can leverage.

So we. A built-in integration with Zoom and um, and basically we can ingest Zoom sessions into the platform as well. So that’s like, I would say mo our enterprise team, like enterprise customers that use it many times that they, they have that option. That’s awesome. Well, you, you sort

of lead led me right into the next, uh, the, the next question there, which is, Uh, sort of the average size of your current customer base, your install base, and, and maybe who this is sort of built for, uh, today.

Um, which sort of gets us down the line into to implementation and pricing models too. So feel free to sort of talk about, uh, size, average size of customers and then, you know, typically what is the time to implement and, and like what, what is your sort of pricing model if it’s proceed or, or those kinds.

Yeah. Um, so basically our, our customers kinda like span, um, from startups. Like could be like, even in some cases, like less than than a hundred people. Um, two mid-size to enterprise customers and, you know, where the, the marketing ops team can be like to 10 people, something like that. Startups, it could be like just like one person, like, just like when, when they’re starting to, uh, to ramp up the, the operations and.

Our spread. Like it, I think, um, goes between the ops teams and then goes into other revenue ops. Could be sales ops, like where in some cases, you know, they’re sharing, um, SFDC as kind of like, there’s an interface be between, between the two teams on, on multiple levels. So, so they’re able to pass, uh, Guiddes between one another and then also for.

Um, a team teams that we mentioned earlier, which are the customer success, customer, uh, support teams that are interfacing with the customers, um, primarily about their own products, but also in some cases about the same products that, uh, the marketing team are, are using. Just go kind of like the SFDC on the, the six word side.

that’s pretty much like the teams that, that, that use the, the products like within a customer environment. Um, our pricing model, which you asked about, I’ll show you, um, is. base is a seat based, um, model, which basically you can see on our, on our website. So most of, uh, the teams that use it, uh, go for the business tier, um, or hire, um, which is, which is our enterprise side, like enterprise, uh, license, which I mentioned gives you.

um, a couple of like big, uh, capabilities. One is, uh, single sign-on, which I think is, is becoming, um, a mandatory in most, in most enterprises. The second is, like, is the ability to actually like ingest, um, long form video, um, from, from various sources and, and basically create. Uh, make this library a library of your, your entire, um, video library and we provide you the hosting and everything.

And like, I’ll just like show you like what that looks like. So let, let’s say we take something like Tableau and you can see like, The library gives you, um, both, uh, short, both of these like step-by-step videos about the product which you can select. But then you can also have, um, actual long form videos with, um, um, ac you know, people actually.

Speaking like this and, and just like a full recording, like full demos, uh, that, that people perform. So it gives you kind of like that central, uh, place for, for video-based knowledge that the entire company can use. Love that. Okay, cool.

So different, different powerful features at the enterprise level that, you know, the ss o piece I agree, is definitely.

Uh, becoming a pretty, pretty well recognized standard in that, in that regard. Okay. So, um, on average, what would you say is the, the time to complete an implementation? Uh, with, with Guidde?

So usually, um, it can be an under an hour to be honest. Like, um, the main, I think we get, we have people that are recording, um, a Guidde like up sometimes like three Guidde’s within like the first, uh, 15 minutes that, that they log into the tool.

It’s like, really we have like self-service customers that, you know, we never, we never speak to it. It’s really self-sufficient. Um, for an implementation, I would say the other two steps that you have to do, a si sso usually, you know, requires, um, little bit of it setup, but outside of that it’s, it’s about branding, which, um, depending on the org, may, uh, require some, uh, some tuning.

It’s, it’s very simple on our side, but you know, sometimes there’s which color palette are we gonna use? Which, uh, which logos, um, are, are we going to use? And then just inviting team members to, to the platform, which is. based on, you know, the org, you decide like at the rate that you’re doing that. But it’s, you know, we have companies that are up and going in, in less than an hour.

Um, I, I mean, it makes perfect sense. It looks really easy. , I personally spun up as we showed the, the viewers. I spun up that thing in like 15 minutes or whatever. It took me no time. Um, so it makes, it makes perfect sense. So I’m gonna, I’m gonna go ahead and just say these because we wanna make sure we cover ’em, but.

you know, from an internal team’s perspective, is it typically just the sort of like whoever’s gonna own the product and utilize it? Um, are there any other team members that you see have to get involved? You mentioned it, but that’s probably specifically in the enterprise. Mm-hmm. . Um, but do you

encounter anymore?

Yeah, so I think, um, in terms of setting it up, um, it’s pretty self-sustained. Like, there’s, there’s no other teams that, that you need to involve aside, like from the, the SSO. Um, I would say from user, from user, uh, perspective, like I said, it does, um, we do see either it’s spreading or in some cases it could be like, kind of like two different teams in the company that are using it.

Aside from the marketing team, I think our, our main, um, group, that other group that uses it is the customer support, like where the teams that are interfacing with the customers and, and basically in their use case, it’s a lot about, I would say, two. , um, jobs that they’re doing. One is answering tickets. Hey, how do I, uh, provision a new, uh, admin in our mm-hmm.

in our product? And the second one is just like creating the knowledge base, uh, for the company. Like, um, you know, just building knowledge based articles and, and adding more, um, video to those knowledge based article. , I think is where most, um, population is. You know, uh, video is becoming kind of like the preferred medium for, for people to consume content, just like, yeah.

Um, visual shorter, faster? Yes. Less, uh, yeah, shorter attention space

and, and a bit more, usually a little bit more stimulating in general. and more stimulating for sure. Um, yeah. Okay, cool. So I’m gonna, I’m gonna breeze through this one. Uh, clearly we don’t need any external agencies or consultants. We are not talking about

Salesforce.

Correct? We actually sell to, we, we do have, we, we do have agency customers that I, I, so you don’t need them for Guidde. like we have, um, some agency customers that are, let’s say, the, uh, providing training or onboarding services for an SFDC deployment or a HubSpot deployment or, uh, a Workday deployment because those are big projects that then they need to hand over.

To their customer. So we do have customers like that, but for a company that is deploying Guidde, yeah. , you’re on your own. It should be. It should be no problem.

That’s great. And then from a support perspective, um, do you have any type of support options today? And, and do any of them, if any, cost more money, uh, than what we saw on the page.

So our enterprise, uh, we have like, um, two tiers of support. Our enterprise, uh, support is, uh, more comprehensive. Like we assign, uh, a specific, uh, cs, uh, to you. And then there’s also the option that you may choose, which is like to have a dedicated, uh, slack channel between us, um, and the customer that. We’re our response time.

We, we, we use like Intercom, our product. It’s like super fast. But some companies still, I think like the, the ability to have that Slack channel that’s always open and, and there’s like, uh, a mutual communication channel I think is, um, some of our enterprise customers

prefer that. Great. Well that’s super helpful.

So the last question we always ask is the average time to see. Yes, with, uh, with a product like Guidde. We answered this, uh, earlier and I think we’re gonna, we’re just gonna name it down one more time. It can be as fast as 15 minutes. I’ve seen it .

It’s fast. Yes, yes. It’s uh, it’s easy. You know, it’s like one of our three principles is, is fast.

It’s, and this, when we build a product, it’s gotta be a lot faster than what you’re

doing too. Yeah. I appreciate it. Well, Dan, thank you so much for doing a no-bullshit demo with us. This has been, Really nice to see how quick and easy it is. I’m excited to unleash this onto the community cuz I think they’re gonna see a ton of value in it.

So appreciate you doing the time.

Awesome. Um, um, so Mike, uh, another sneak peek of something that we’re coming out with, uh, probably going to launch it, uh, as another kinda like side product on, on product Hunt is, um, Carousel generator for LinkedIn, which is, uh, a format that you probably have seen, uh, on LinkedIn, uh, over the last few months.

And also a little bit on, on Twitter. And, and basically the same editing capabilities like we have in, in our tool that all you have to do is, is load, um, your own images into it, or you can record it with Guidde and then the. Is a, uh, PDF either in, um, landscape or, uh, vertical format and, and basically ready in seconds and you can load it into LinkedIn.

And, and like I said, this is more of. A marketing asset that you, that your company, you know, various marketers can, can create or on their own and just like really, uh, speeds up that, that creation process. We already have, like in our, um, existing tool, we have the ability to export into pdf and this is going to be kind of like a, a.

A unique PDF format that is specific for, uh, the LinkedIn, uh, layout and, um, like it’s coming out in a couple weeks. That’s so cool. Thank

you, Dan, for showing that because, uh, yeah, I, I really think, like I’ve had great success with, uh, the, the, the LinkedIn carousel. And, uh, what a great keyword to go after cuz I’m, I’m positive there’s a good, good amount of search volume for that one, so kudos to you.

How exciting. Thanks for sharing that with us .

Thank

you. All right, sir. Well thank you very much for doing the No Bullshit Demo. Demo. Um, and uh, we appreciate you taking the time. Um, and uh, everybody thanks for watching and please go check out Guidde and if you have any questions, I’m sure you can reach out to, to Dan and his team at any time.

You can find him on.

Thank you, Mike. Thanks for the audience. I hope you enjoyed it.