Balancing Strategic Projects and Tactical Needs in Ops with Carissa McCall

On today’s episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests.

Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower her lean RevOps team to stay focused, deliver impact, and avoid burnout.

Tune in to learn:

🔢 How Carissa uses capacity modeling and effort-impact scoring to realistically plan and execute high-value projects across her team.
🎯 Frameworks for prioritization, including revenue alignment, effort estimates, and project scoping techniques using tools like Asana.
🧠 Personal and team-level time management strategies, including calendar design for deep work and buffers for unplanned requests.
💬 How to say “not now” instead of “no”—and advocate for your team with transparency, empathy, and data.
🏆 Why celebrating wins and communicating the “heroics” of ops work matters—especially when it often goes unnoticed.
Whether you’re a team of one or leading a growing ops function, this episode is packed with actionable insights to help you make smarter decisions about what to take on, when, and how.