In this episode of OpsCast, host Michael Hartman brings together an insightful all-women panel to explore the evolving role of community within the marketing operations (marketing ops) field. The conversation delves into how the marketing ops world has changed, why community-building is more crucial than ever, and how marketers can harness the power of connection to drive their careers forward.
Our guests include Leslie Greenwood, community strategist and founder of Chief Evangelist Consulting, Alicia Khan, director at InfoSphere, Penny Hill, a marketing executive navigating a career transition, and Ellie Carey, senior demand gen manager at Star Tree. Together, they share their experiences and valuable lessons learned from building and engaging within the marketing ops community.
In this episode, you will discover:
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The Growing Influence of Local Communities: How regional marketing ops chapters are bridging the gap for professionals seeking meaningful connections and real-world collaboration.
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Empowering Women in Marketing Ops: The unique challenges women face in the industry and why creating women-focused spaces is a game-changer for career development.
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Networking During Career Shifts: The important role community support plays during professional transitions, helping marketers navigate change with confidence.
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Mentorship and Knowledge Sharing: How a robust community fosters mentorship opportunities and the exchange of insights that fuel career growth.
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The Value of Local Connections: Why smaller, intimate events and local chapter engagement can have a profound impact on professional development in marketing ops.
This episode is perfect for professionals in the marketing ops space, including newcomers and seasoned professionals who are looking for practical advice, support, and fresh perspectives on how to leverage community as a resource. Tune in to hear how building strong relationships within the marketing ops world can shape your career, expand your network, and elevate your impact.
