Introducing the Society of Martech Consultants

What does it really take to become a successful MarTech consultant?

In this episode of Stories from the Martech Community (SMTC), Courtney McAra and Grant Gregorian share the realities of building independent consulting careers, from leaping out of full-time roles to navigating the business side of consulting.

Drawing from their own experiences, they discuss the freedom, challenges, and lessons that come with running a consulting practice. Whether you’re considering consulting for the first time or looking to strengthen your existing business, this conversation is packed with practical advice and honest reflections.

Topics covered include:

•  Making the transition from employee to consultant
•  Building confidence before taking the leap
•  Pricing your services and finding your first clients
•  Legal, financial, and operational considerations
•  Staying productive while working remotely
•  The value of networking and community support
•  Lessons learned from years of MarTech consulting

Consulting is about far more than technical expertise. It’s about building relationships, creating trust, and continuously learning as your business evolves. Courtney and Grant offer practical guidance for anyone looking to carve out their own path in the MarTech consulting world.

If you enjoyed this episode, subscribe to SMTC, leave a review, and join the conversation with fellow MarTech professionals.