Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven.
Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns, go-to-market evolution, and operational transformations. She opens up about the challenges of driving technical change while keeping the engine running, the importance of transparency in distributed teams, and the real limits of frameworks like Agile.
The conversation covers how to lead change without disrupting execution, communicate with executive stakeholders, and create a growth path for your team in a high-pressure environment. If you are in the middle of building or rebuilding a Marketing Ops function, this one will hit close to home.
What you will learn
• How to manage run versus change in Marketing Ops
• Why transparency matters more in global teams
• When Agile helps and when it gets in the way
• The risks of layering transformation on top of BAU
• Tips for earning leadership buy-in
• How to help your team grow during times of flux
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