Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan

In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels.

Pradeep explains how to map customer journeys effectively, leverage segmentation, and implement omnichannel strategies that work in both B2C and B2B environments. He shares lessons learned from consumer-focused marketing and how B2B teams can apply them to drive better engagement and measurable results.

In this episode, you’ll learn

• How to design seamless customer journeys from scratch
• The role of data integration across channels in marketing success
• Segmentation strategies that improve targeting and personalization
• What B2B teams can learn from consumer-focused marketing approaches

This episode is perfect for marketing, RevOps, and growth professionals looking to improve customer experience and operational efficiency. Tune in to hear Pradeep’s actionable insights on building journey-based marketing strategies.