You’re Ignoring 25% of Your Audience – And Ops Owns It with Mike Barton

In today’s episode of Ops Cast by MarketingOps.com, we’re breaking the misconception that digital accessibility is just a compliance issue. Instead, we’re exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth.

Our guest is Mike Barton, the leader of Corporate Communications and Content Marketing at AudioEye. He shares how accessibility isn’t just about ticking boxes or worrying about lawsuits; it’s about enhancing the experience for all customers, creating more inclusive content, and ultimately driving business success.

Key Topics Include:
• The real definition of digital accessibility and why it’s often misunderstood
• How accessibility impacts revenue and growth opportunities when ignored
• Why designing for accessibility improves the overall customer experience for everyone
• Where Marketing and Revenue Ops teams should focus on accessibility through email programs, websites, campaigns, and more
• Best practices for ensuring accessibility across different channels
• Quick wins for Ops teams to implement accessibility changes without getting overwhelmed

If you haven’t thought about accessibility in your workflows, this episode will show you exactly where to start and how to implement changes that will have a lasting impact.

If you’re ready to take actionable steps to make your marketing, web operations, and campaigns more accessible, tune in!

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