The course is free for Pro+ members.

In this course, Branko Kral teaches Marketing Operations professionals how to integrate content and SEO into their campaigns and operations for maximum ROI and measurable growth.

Branko Kral is a senior SEO and content pro who led growth programs for Backlinko, Semrush, Amplitude, and McGaw.io. He also started and exited a content agency that served MarTech companies, and he’s a co-owner of an analytics agency.

Chapter 1: What You’ll Get
Chapter 2: Definitions & Trends
Chapter 3: Research & Strategy
Chapter 4: Production
Chapter 5: Distribution
Chapter 6: Measurement
Chapter 7: Reporting & Analysis
Chapter 8: Complete Team and Stack
Chapter 9: Scaling to the Sky

By the end of this course, you will know how to:

• Tell the difference between good and great content
• Be the one who brings structure to content and SEO
• Grow the value of content and organic search, including AI search, by creating synergies with the entire marketing division
• Understand the work of everyone on the content team
• Use data to find opportunities your team will act on and give you credit for
• Identify what you can be turned into a process thanks to your MOps savvy
• Find integration gaps
• Remove silos between different teams in in the marketing division